Highly motivated, driven and successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations, customer care, sales and service. Strong ability to drive profits, control costs and achieve continuous process improvement. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Based on my past experience in the marine industry, I was hired to build a service, parts & sales dept from the ground up. Little Harbor Marina is a large marina and high & dry. In a short time I began to attain service customers. I have continued to grow the service dept and had to hire employees (service techs) to keep up with the demand. Sales was my next order of business. I searched for a boat line that would provide good quality and value, but also good margins. Kencraft boats was a line I carried at my own dealership in the past and it was a perfect fit for this area. I was able to secure the line and also become a Yamaha Outboard dealer as well. This opened the door to increasing profits greatly for the marina in all three depts. My day to day activities include customer service in the parts dept. Also building a quick moving profitable parts inventory. As service manager I am responsible for writing and completing work orders, filing warranties, addressing customers needs, managing employees and continuing the growth of the service dept. In sales it is my goal to make a friendly and fun purchasing environment. Part of this includes one stop shopping, purchasing, financing and warranty. Making sure the customer gets a fair price but also ensuring strong profit margins for the dealership. I was always taught to sell yourself, not just the product. I have found this to be the key to my success. In today's internet based world , price is everything to the buyer and its not hard to find a leader price online. So you have to stand out as different to first earn trust, then their business. This is something I drive into the minds of the other employees. It is mandatory to provide a great customer experience in all we do.
I provide mobile service for Yamaha , Suzuki, Evinrude and Johnson outboard engines. I also buy and sell pre-owned boats and engines. I grew this business quickly. It was my goal to run this business with as little overhead as possible. I found that scheduling was key. Only keeping a small parts inventory, and ordering more costly parts as needed on a per job bases. I am well known in the area for providing great service at an affordable price. I pride myself in customer service. My reputation and excellent customer service is why Little Harbor Marina approached me with the job opportunity there. I have been directly involved in all aspects of the marine industry. At that time I was in the process of opening my own dealership once again, but decided to go to work for Little Harbor. I still continue running this business in my off time, I have scaled it back some what to keep it manageable with less time.
Don's Boating was a family owned business that myself and my parents owned. We started out doing mobile service. From there we grew it into a dealership grossing aprox $4,000,000 to $5,000,000 annually in sales. The average package at that time was around $30-$35k. We carried Bay Stealth, Nautic Star, KenCraft Boats, Blazer Bay, Smoker Craft, Sunchaser, Stump Knocker, Sundance, Sea Swirl and more. We were full line for Evinrude, Tohatsu and Suzuki, along with package for Yamaha Outboards.
I worked all depts in the dealership, as we grew we began to hire staff. But from the beginning I was hands on and instrumental in finding boat lines, ordering new inventory, selling boats, engines, trailers, arranging boat shows, maintaining floor plan and managing online sales. After the initial sale I would arrange and handle the F&I as well. My father and I shared as much of these responsibilities as possible. Don's Boating was set up with many banks for retail finance , aprox 90% of sales were financed. After the sale the customer service continued as I ran the service dept as well. I had 7 techs and all of us continued service training and certification for all the engine brands that we sold. I was able to achieve and maintain master tech status. I always felt that service after the sale was just as important as the initial experience at the dealership. And it showed, by the continuous repeat business. When customers have so many choices , you have to stand out. And we did. I built the parts dept as well, then hired a manager to maintain it. Building a profitable parts dept was a learning curve. Keeping an adequate supply to keep the service dept running smoothly plus over the counter sales took some balancing. As a growing business slow moving inventory can put you out of business. I manged to grow our parts dept into one of the largest in the area and keep it profitable.
As we continued to grow we built a brand new facility, unfortunately it was completed right as the economy started to crash. most of the financial resources we had for retail finance pulled out. selling anything became difficult , but financing the sale was almost impossible. As if the sales tanking and all the new overhead wasn't enough, my father suffered a major heartache and was forced to medically retire. it was at this point we decided to close the doors. which took me into the next chapter of my life, going back to mobile service.
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