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Retail Experience Specialist Resume Example

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Skills
  • Google Analytics
  • Keyword research
  • Google Analytics expertise
  • Project management
  • KPI monitoring
  • Client relationship management
  • Account management
  • SEO strategy development
  • Industry trend understanding
  • Content strategy
  • Leadership
  • Training & Development
  • Maintenance & Repair
  • Microsoft Office
  • Organization
  • Computer skills
Education and Training
05/2013Bachelor of Science: Business MarketingIndiana University - Purdue University IndianapolisCity, State
Associate of Arts: Product DevelopmentFashion Institute of Design And MerchandisingCity
Websites, Portfolios, Profiles
  • www.linkedin.com/in/stacydolson
StacyDolson
Summary

I am a Retail Marketing Specialist focused on creating strategy, as well as print and digital materials for comprehensive messaging and customer awareness across all platforms including print, web, social, and mobile to increase incremental sales and ultimately profits.

Experience
Company Name - Retail Experience SpecialistCity, State09/2011 - 08/2021
  • Dealt with complex concerns and developed successful resolutions satisfying business requirements and customer needs.
  • Served as main point of contact for clients, answering questions and responding to messages.
  • Wrote and uploaded blog posts and articles to drive traffic to client sites.
  • Monitored client accounts for questions and feedback to provide exceptional experience for customers.
  • Identified trends through assessment of competitor activities.
  • Collaborated with content contributors to build optimization strategies.
  • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
  • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
  • Created paid ads for clients to run on [Type] and [Type] platforms, achieving [Number]% ROI.
  • Established core metrics for projects based upon client needs.
  • Resolved issues quickly, escalating critical concerns to [Job title] for immediate assistance.
  • Prepared and presented reports every [Timeframe] to update stakeholders about success of each strategy.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Company Name - Product Development and Franchise Marketing Assoc.City, State08/2008 - 10/2010
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for [Location] market to maximize outreach.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Developed, maintained and deepened strategic partnerships with agencies, vendors and [Industry] leaders.
  • Balanced company objectives and customer desires when formulating pricing and marketing strategies.
  • Worked with [Job title]s and [Job title]s to coordinate marketing activities focused on successful promotion of [Product or Service].
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Executed optimal sales strategies to achieve commercial goals for all markets.
  • Led concept development and organized sales and operations resources.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
  • Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
  • Increased revenue by [Number]% through product improvements.
  • Established and built new division that provided printed products, including marketing collateral and social media branding for customer usage.
  • Improved [Type] segment product margin by [Number]% for [Location].
Company Name - Assoc Buyer and MerchandiserCity, State04/2004 - 08/2008
  • Spent time negotiating with suppliers regarding materials and products to obtain best pricing.
  • Ordered inventory based on understanding of current fashion and market trends.
  • Communicated closely and effectively with all partners, including vendors, merchants and distribution center, helping to achieve well-timed product deliveries.
  • Disseminated in-depth reports on sales, orders and costs to appropriate internal personnel on regular basis.
  • Toured vendor sites to better understand product costs and meet and establish partnerships.
  • Kept inventory within ideal minimum and maximum levels with skilled management.
  • Tracked key purchasing metrics and reported findings to supervisors for review.
  • Prepared agreements by organizing paperwork and establishing supplier requirements such as delivery schedules.
  • Vetted suppliers' prices, quality and delivery speed to help select optimal vendors.
  • Negotiated prices, discount terms and transportation arrangements with suppliers.
  • Examined, selected, ordered and purchased merchandise consistent with specification requirements and other factors such as environmental soundness.
  • Sourced new vendors and suppliers to boost product offerings and increase profit margins at each store location.
  • Obtained information about customer needs and preferences by conferring with sales or purchasing personnel.
  • Negotiated pricing for apparel and accessories from vendors to secure optimal pricing and keep costs low.
  • Analyzed buying trends at each store location to identify appropriate mix of inventory items for top-tier sales.
  • Assisted with staff development by implementing effective, hands-on training programs for new employees, maximizing performance and engagement from day one.
  • Made [Number] annual buying trips to preview new items and make purchases.
Accomplishments
  • Created highly effective new [Program] that significantly impacted efficiency and improved operations.
  • Promoted to [Job Title] due to [Action] and [Action] that achieved [Result].
  • Realized [Result] in ongoing effort to boost revenue while reducing costs.
  • Led team to achieve [Result], earning recognition from upper management and financial reward.
  • Consistently maintained high customer satisfaction ratings.
  • Recognized as Employee of the [Timeframe] for outstanding performance and team contributions.
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Resume Overview

School Attended

  • Indiana University - Purdue University Indianapolis
  • Fashion Institute of Design And Merchandising

Job Titles Held:

  • Retail Experience Specialist
  • Product Development and Franchise Marketing Assoc.
  • Assoc Buyer and Merchandiser

Degrees

  • Bachelor of Science : Business Marketing
    Associate of Arts : Product Development

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