Experienced and accomplished Regional Marketing Trainer with over
three years of experience looking to leverage my background in marketing,
training, market segment and project management into a new challenging career.
Brand recognition optimization
Fluent in Spanish
Supervision and training
Cross-functional team leadership
Assist in development of ideas/strategies for value-added programs
Project lead on multiple high level projects that consist of
building a communication network with customers which results in higher
percentage of customer retention
Assist in the development of technical and business courses for
BASF as it relates to the Glasurit and R-M, Brands
Created first ever marketing color reference book for the Mexico market
09/2013 to Current
Regional Marketing TrainerBASF The Chemical Company － Whitehouse, OH
Assist with sales management, training team, value-added service team and brand management to develop programs that assist with the refinish business in the market share growth
Maintain professional relations with colleagues from all North American automotive manufacturers.
Solid background in Marketing, Customer Service and corporative leadership systems
Creative, innovative and encouraging others to do the same by coaching and motivating co-workers which results in a tighter cohesive unit
Assist in the development of technical and business courses for BASF as it relates to the Glasurit and R-M, Brands
Manage projects with cross-functional team members across North America and Mexico As the Mid-West Marketing Trainer for BASF Refinish
I provide marketing training for the needs of the Automotive Refinish Group.
I focus on Technical Training Programs but also conduct business seminars meant for improving management of a collision center.
Interaction with all levels of distribution, management and end consumers is required.
Other responsibilities include interacting and supporting teams on collaborative development projects and also completing individual projects in support of the training team.
Since I have an extensive business background I am the only marketing trainer who provides specialty training for our sales force and new BASF sale and marketing employees.
02/2008 to 01/2013
Senior Color Tech / Color SpecialistBASF The Chemical Company － Whitehouse, OH
I was involved as a liaison with all North American automotive manufacturers.
I handled logistics and purchasing of color samples and information to be used by our lab and customers.
I led, created and designed our marketing tools such as the Trim & Accent Selector, Color Max Mobile2, Mexico color book and Fleet Selector for our brands.
I worked closely with our vendors in order to create a presentable and functional color tool.
I was the project leader who helped create and market the first ever Mexico Color Book.
I undertook total responsibility on deciding the colors and information offered in the book.
I established and maintained friendly rapport with all automotive colleagues and BASF global lab colleagues located in Germany, France, Italy, Korea and Japan.
I maintained pertinent color information in our ARCtIC database that got distributed to our customers via Smart Color, Smart Trak and BASF refinish internet.
I hold responsibilities of ISO 9001:2001, as an auditor in sections such as Management Responsibility, Resource Management and other areas.
My position was constantly evolving and it became my responsibility to adjust quickly in order to stay ahead of the ever changing automotive market.
03/2005 to 02/2008
Customer Service Rep IIBASF The Chemical Company － Whitehouse, OH
My duties were to answer any and all questions our jobbers, customers, or BASF reps had about color, color tinting and color adjustments.
I provided color formulas and also helped customers with tinting color problems.
Other duties included inputting color work flow data on a daily basis and also faxing out formulas and other information to customers.
I created colors and worked on certain projects in our color lab.
I answered all Spanish calls dealing with color formula information and color tinting questions daily.
Creating a document in our database of new production cars was a task I volunteered for and continue to maintenance periodically.
I was involved with testing new prototype software called VEX.
Since I have automotive application experience it has given me vast knowledge of automotive vehicles and their colors.
Lastly, I was committed to learn about our BASF products and services in order to be better equipped in helping our customers.
01/1995 to 01/2004
Office Manager / PartnerR & R Repair － Wauseon, OH
Responsibilities included accounts payable and receivable, income tax and sales tax filing, employee supervision and customer service.
I was knowledgeable in the marketing and selling of products and services offered by our shop.
I dealt with office and shop duties in an automotive and welding field.
I have over 20 years of experience in automotive paint application, fabrication and auto body prep and finish.
In the welding field I helped to identify the appropriate metals needed for fabrication and welding for assembly of car haulers, utility trailers and other fabricated products.
Bluffton University － Bluffton, OHGPA 3.8
Bachelor of Science: Business ManagementIndiana Wesleyan University － Marion, INGPA: GPA: 3.95
Associate Degree: Business ManagementUniversity of Toledo Grad － Toledo, OHGPA: Dean's ListBusiness Management Dean's List