Experienced print production professional who provides innovative, customer-focused ideas to clients by understanding their brands, platforms and strategies. Oversees all direct mail and large format print campaigns from the initial phase to the final stages of production and distribution, all while continually building sales and maintaining profitability.
Successfully brought valuable versatility managing various deadline driven direct mail and large format print campaign efforts on behalf of the agency's clients from creative kickoff to final delivery and distribution. Closely worked with the client's various creative agencies teams on formulating and proposing new testing and production strategies, new format testing and paper stock proposals. Worked closely with the external creative teams, vendors and lettershop partners to ensure that the creatives met production efficiencies and milestones. Gathered and developed detailed and accurate print specifications to formulate requests for quotes. Provided detailed set-up plans for the lettershop, managed and ensured all printed materials met delivery dates. Provided estimated production and lettershop/kitting costs to the client upon the inception of the campaign and executed accurate final costs to the client at the end of each campaign.
Managed multiple deadline driven direct mail production efforts on the behalf of the agency's clients from creative kickoff to final delivery and distribution. Main contact between all internal (Account Managers) and external resources (clients) to ensure that projects were well defined, completed on time, on budget and that the work meet and exceeded client's expectations. Worked closely with the internal creative teams, account teams and vendor/lettershop partners to ensure that the creative meet production efficiencies and milestones. Gathered and developed detailed and accurate print specifications to formulate requests for quotes. Provided and updated as needed production quotes to the Account Managers. Provided Account Managers with accurate final print and lettershop costs.
Managed the Direct Mail and Magazine Advertisement production efforts for the agency's client Time Inc. brands such as People, InStyle and Real Simple Magazine titles including outside clients Smithsonian and Wallpaper Magazine. Effortlessly executed and managed the procurement life cycle of a print project from the initial start of a campaign through final distribution. Organized, distributed and coordinated accurate specifications to all external stakeholders (designers, project managers and marketer's). Gathered and developed detailed and accurate print specifications to formulate requests for quotes. Worked within established operating budgets, negotiated pricing when necessary and ensured that expenses were accurate and appropriate. Secured required approvals and executed orders on behalf of the client. Maintained daily tracking and analysis of benchmarking information. Reviewed and approved final invoices for payment.
Analyzed, interpreted, managed and executed (from inception to completion) all print production purchasing functions on over twenty direct mail production efforts for Time Inc. brands, including outside clients American Express Publishing, Martha Stewart Living and Wallpaper Magazine. Worked closely with the marketing and creative teams to develop new formats, as well as finding more efficient methods to produce existing creatives by identifying new products and print technologies. Developed scope of print specifications, initiated requests for quotes, negotiated price and determined the best methodology with vendors in order to obtain the most cost effective and efficient final package. Reviewed and released art files, ensured that proofs were received, routed and approved to 100% accuracy. Managed vendor performance and ensured that all printed materials met and exceed expectations. Provided detailed set-up plans for the lettershop, managed and ensured all printed materials met delivery dates. Forecasted, tracked quantities and re-ordered materials when necessary. Obtained and reconciled postage for each mailing and finalize all costs for print and lettershop; and provided accurate final cost reporting to the direct mail marketing teams.
Microsoft Office (Outlook, Excel, Word, PowerPoint), Adobe InDesign and various Print Procurement and Invoicing systems
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