Key speaker at The 2011 Market Research Event (IIR) within the social media research track on building and maintaining a customer advisory online panel
Presenter at the 2012 Corporate Researcher Conference (MRA) in Dallas, TX: Doing more with Less in Corporate Market Research
Presenter at the 2014 Society for Healthcare Strategy and Market Development (SHSMD) Conference discussing the impact of Millennials on healthcare decision making
Led the design and implementation of an interactive new product forecasting model in order to streamline and standardize the process across functional areas.
Received four certificates of recognition from IMS Health for outstanding customer service in Marketing Research, with nominations received from each of the four major pharmaceutical manufacturers supported
Earned Columbus Magazine's "Best of Columbus (Ohio)" award for customer service in the retail sporting goods category during two consecutive years as General Store Manager.
Volunteer / Giving Back experience with Kenai River Foundation, Wounded Heroes Event for the Kenai River, Fundraising, Event Coordinator, GSUSA, Parkinson's Disease Association, Dallas Arboretum.
Professional Summary
Proven leader and process development / improvement expert with over 20 years of Operations, Market Research and Client Service experience. Ability to think strategically and drive changes necessary for continual operational improvement. Strong communication and interpersonal skills enabling effective team building and project management. Consultative problem solver with cross-functional team leadership experience. Extensive professional training and development experience including the design and implementation of career / professional development programs in both private and public sectors.
Skills
Leadership, professional training/development
Thought leadership content development
Budget development and management
Product lifecycle management
Quantitative and qualitative market research
Business case development
E-mail and direct mail marketing campaigns
ROI analysis
Work History
10/2015 to 08/2016
Principle and Market Research ConsultantChristus Health – New Boston, TX,
Provide Market Research and Consumer Insights consulting services to external clients
Prospecting, business development, Marketing, client services, and client retention responsibilities
Project scoping, design, fielding, analysis, insights development, and reporting on both primary and secondary Market Research initiatives to address clients' business issues and information needs across product lifecycle.
Project Management across client industries including CPG, Healthcare, Services, Retail, and Travel/Hospitality industries Market Research services provided across functional areas including Marketing, sales, product development, Brand, and employee engagement.
Analyzed third-party data and investigated new growth opportunities.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
04/2014 to 10/2015
Vice President, Client ServicesHoneywell – Paradise Valley, AZ,
Lead the Client Services and Operations organization in the execution of online Market Research studies across the Corporate, Strategic, and Healthcare channels
Design and implementation of Market Research personnel development program to meet organizational needs and alignment with individual development and career paths
Enhance the Research Now research capabilities to support full service projects
Partner with Business Development to re-position Research Now as a full service agency with new and existing clients
Development of a preferred vendor list and outsourcing process Led implementation of the High Performance Workplace initiative for the Client Services - Americas.
Directed product development using in-depth knowledge of vendor landscape and clients' unmet needs.
08/2008 to 04/2014
Director, Market ResearchHoneywell – Point Pleasant, NJ,
Lead, manage, and evaluate Market Research Managers in qualitative and quantitative research techniques
Design and implement Market Research training and development program in order to raise overall research acumen among Market Research personnel, including online research techniques, competitive analysis, and customer panel initiatives
Reorganized Department to reduce costs and improve service to internal stakeholders Reduced reliance on external research providers for research needs
Developed and implemented Customer Expert Advisory Panel
Implemented Voice of the Customer research program to track customer satisfaction, awareness and supplier preference
Developed relationships with key internal stakeholders in order to better understand the business issues and lead research initiatives
Developed "Regions in the Room" strategy to ensure global integration of all research projects and meet the needs of key growth markets for TI.
04/2005 to 03/2008
Director, Market ResearchIconma, L.L.C. – Glendale Heights, IL,
Supervise, develop, and evaluate Market Research Analysts within forecasting, Business Development, and product launch activities.
Proposed, developed, and conducted primary Market Research projects to position in-house pipeline products for further development and launch.
Qualitative research projects included: Awareness, Trial, and Usage;
Sales Message Testing; Product Concept Testing, Sales-Aid Development; Message
Recall, Competitive War-Gaming; Physician Prescribing Behavior Drivers; Managed
Care Adoption, and Consumer Influencer Research.
Quantitative research projects included: Demand forecasting conjoint
surveys, monadic design surveys, Practice, Awareness, and Usage surveys, and
Discreet Choice Allocation exercises.
Created and Maintained secondary Market Research databases
with periodic reporting from a variety of internal and external data sources.
01/2004 to 04/2005
Senior Market Research AnalystConsolidated Communications – Dallas, TX,
Proposed, developed, and conducted primary Market Research projects to position a prescription hypertension product within a very competitive marketplace.
Specific projects included: Awareness, Trial, and Usage; Sales Message
Testing; Product Concept Testing, Sales-Aid Development; Message Recall,
Competitive War-Gaming; Physician Prescribing Behavior Drivers; and Consumer
Influencer Research.
Enhanced and Maintained secondary Market Research databases with weekly,
monthly, and quarterly reporting from a variety of internal and external data
sources.
Designed and implemented the forecasting process for the Molson product line in the US market.
Designed and implemented the Supply and Operations Planning process for Molson USA.
Develop and update forecasts for multiple brand/package/state combinations representing over $50 Million in annual revenue.
Collaborated with field sales and Marketing to enhance forecasting accuracy and identify business drivers for use in predictive forecasting models.
Developed and implemented conversion models to translate retail sales forecasts to production plans.
07/1999 to 05/2001
ManagerGeneva Pharmaceuticals – City, STATE,
Lead, manage and evaluate Market Research Analysts within forecasting, customer analysis and Demand Planning functions
Design and implement Market Research training program to develop research capabilities among product forecast organization to leverage secondary and primary research data sources through the forecasting process.
Create and implement demand planning cycle for cross-functional sales and operations planning team
Develop latest revenue estimates and rolling five year plan for corporate planning Streamline business processes and develop analyses to better evaluate company, product, and contract performance
Development of enhanced profitability analysis to eliminate unprofitable business
Managed product line development during pre-launch and launch phase of product life cycle Project management for business development and transition teams
Developed training and reporting presentations to a variety of audiences including customer service,, account management, middle and senior management, as well as customers and vendors.
1994 to 07/1999
Senior Marketing Research AnalystIMS Health – City, STATE,
Supported Marketing Research functions at a variety of pharmaceutical & biotechnology clients
Design and implementation of formal research development and training programs for client Market Research Analysts in the use and understanding of Market Research techniques and IMS products and services
Generated sales leads and special project opportunities with customers, and managed projects from problem formulation through analysis and reporting
Developed new product offerings to enhance customer relationships and increase revenues Provided consulting services to non-pharmaceutical clients through customer referrals.
1987 to 1989
Military ServiceU.S. Navy – City, STATE,
Third Class Petty Officer, Boatswainsmate
Managed non-rated personnel on board
the USS Missouri (BB-63)
Divisional Damage Control & Training Petty Officer
Honorable Discharge
Education
Expected in June 1999
MBA: Business Administration The University of Pittsburgh - Pittsburgh, PA GPA:
3.9 GPA
Inducted into Beta Gamma Sigma Honor Society
Expected in May 1990
Bachelor of Science: Marketing The Pennsylvania State University - University Park, PA GPA:
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