02/2002 to CurrentPresident & Chief Operating OfficerWise Snacks – Berwick, PA
Increased the company's enterprise value from $3mm to $200mm in eight years.
Recruited and built one of the best CPG teams in the world.
Developed & implemented three strategic portfolio margin enhancements:
1. Eliminated the best selling sku sold for $1.00 and replaced it with
an entire portfolio of $2.69 price items, effectively increasing
margins by over 60%.
2. Developed and introduced the $2.00 EDLP portfolio that is now
over 20% of total revenue after being in the marketplace for two
years-margin increase over 20%.
3. Eliminated the $.25 portfolio trading the consumer up to $.50 and
increasing margins by 30%.
Optimized Capacity
1. Sold one facility to a future co-packer and shutdown another
facility.
2. Eliminated unprofitable private label business.
3. Developed and executed the DSD Distribution agreement with
a business partner.
Led Topline and Bottom-line Growth
1. Increased regional footprint to a national footprint
available in 48 states plus Puerto Rico, Bermuda, and Mexico.
2. Delivered double digit net sales growth for each of the last
three years.
3. Revenue outperformed the category's growth rate by at least
two times in each of the last three years.
01/1986 to 03/1993Manufacturing ManagerFrito Lay – Louisville, KY
Managed a non union facility in Pulaski, Tennessee followed by a union facility in Louisville, Kentucky.
Key Accomplishments included:
Selected as 1 of 4 Quality Assurance Designates in the company, earning extensive education.
Developed and implemented Statistical Process Control & Lean concepts to five facilities culminating with auto data collection and analysis tools.
Selected as a charter member of the "Funding the Future" continuous improvement team traveling with McKinsey and company to five facilities for a year.
