Award-Winning Public Relations Executive
Results-driven Senior Executive with more than 15 years combined public relations and marketing experience. Forward-thinking leader of strategic, integrated communications programs that help companies achieve their business goals. Demonstrated track record of success delivering programs that help companies: increase visibility and engage target audiences; deliver high-value earned media results and captivating owned content; highlight company innovation and build thought-leadership credibility; and, ultimately, increase market share, grow bottom-line value and longevity. Strong business acumen and commitment to exceptional service with a career demonstrating award-winning results.
Job Description: Leads and manages agency operations; develops, implements, and manages tailored, integrated marketing communications programs for clients across various industries, creates clear, achievable goals, strategy, objectives, and tactics that work within specified budgets and timelines and in alignment with overarching organizational goals; leads and manages accounts, nurturing long-term relationships with a portfolio of clients, executives and stakeholders; liaise with client's cross-functional internal teams as needed to ensure strategic buy-in for program success; builds and maintains media relations: media lists and relationships with a deep and wide network of editors and reporters; develops pitches and places stories in top tier, consumer, business, trade, and news media across print, digital, and broadcast media; conducts market and competitor research and analysis, news monitoring and reporting; develops comprehensive reports with performance metrics to demonstrate ROI and strategize resource allocation; writes and edits original and highly shareable creative and technical content for compelling and distinctive campaigns across multiple channels to engage with a variety of audiences. Achievements: Forbes America's Best PR Agencies 2021, Expertise Best PR Firms in Baltimore 2020, both third-party verified, peer and customer survey-based awards
Job Description: Directed overall public relations efforts, external public relations and content marketing firms; performed media relations activities with top-tier news, business, and trade media; monitored all company's communications for messaging, quality, accuracy and impact; drafted company's corporate press releases; monitored and evaluated industry media coverage; oversaw graphics, social media, and digital marketing teams. Achievements: Directed total Times Square domination in New York during Inovalon's Initial Public Offering, and achieved top-tier media coverage in broadcast, print and online media for the CEO including CNBC, Fox, Reuters, CNN, The NY Times, The Wall Street Journal, Forbes, USA Today, The Washington Post (and hundreds more), increasing coverage over previous year by more than 500 percent with a media value in the millions.
Job Description: Led business development for new technical course offerings and sales; negotiated and prepared multi-million dollar government and commercial contracts; created and implemented marketing and public relations initiatives including direct mail, website content, course catalog, email marketing campaigns and press releases announcing new course offerings; managed 50+ scientific and engineering experts; led event planning of US and international training events. Achievements: Achieved highest grossing sales, year-over-year
Job Description: Maintained all Rough-Cut Logs and Delivery checklists to ensure all elements are received and recorded. Ensure appropriate and timely delivery for all requests within Discovery's networks; coordinated with Creative, Production and Post Production teams to fulfill orders for footage and traffic all delivery elements to and from post-facilities for Quality Control and fixes, as necessary; Ensured delivery of all Final Airmasters to Network Operations for uplink and broadcast; maintained accurate media libraries of all viewing elements for quick turnaround of requests as well as quick future tracking of content going out. Achievements: Contributed to the viability of fledging networks that have today become major, brand-leading channels
Rotary International, PRSA Delaware, Polka Dot Powerhouse
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