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President & CEO Resume Example

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PRESIDENT & CEO
Professional Summary
Established and driven executive leader in the consumer products industry with more than 20+ years of experience impacting the performance and profitability of international food and beverage manufacturers. Extensive brand management and marketing experience with prominent names such as Star, Cara Mia, Tetley, Del Monte and Dole. Skilled in the development and implementation of strategic plans for sales, marketing, business development, acquisitions and integrations. Success in leading private & corporate business unit environments, with full P&L responsibility & board experience.
Skills
Business & Marketing Strategy Strategic Alliances
Business Turnarounds
Innovation & Product Development
Profitable Growth
P&L Management
Change Management
Sales & Sales Management
Work History
President & CEO, 02/2010 to 01/2013
BORGES USA Star Fine Foods – Fresno, California
  • Managed all operations for the North American subsidiary of Borges Mediterranean Group a Spanish based grower/processor/marketer of olive oil, olives, nuts and other Mediterranean food products.
  • Direct reports include a Vice President of Sales, Vice President of Marketing, Director of Human Resources, Corporate Controller, Director of Operations, and IT Manager.
  • Stage business turnaround by renewing organizational focus on innovation, strategy, customer service, and financial measurements that resulted in returning the business to profitability.
  • Introduced 12 value added products that lead to brand expansion and new customers while generating $8M in incremental annual branded sales in a traditionally commodity business segment.
  • Reduced supply chain costs by consolidating warehouses and renegotiating freight and warehouse contracts resulting in a $350,000 cost savings and overall improved customer service performance.
  • Expanded business into alternative trade channels generating $5M of incremental annu.
President & CEO, 01/2006 to 01/2010
TETLEY USA – Santa Cruz, California
  • Responsible for all US operations for Tata Global Beverage a business consisting of two operating units (Tetley USA, Inc.
  • and Good Earth Teas, Inc.) and two joint ventures (Tetley-Harris, Inc.
  • and Southern Tea, Inc.).
  • Direct reports include a Chief Financial Officer, Vice President of Operations, Senior Vice President and General Manager of Tetley-Harris Group, Vice President of Marketing, Vice President of Sales, Human Resources Manager and Corporate Counsel.
  • Integrated two operating units into one dynamic organization by establishing common mission statement and corporate value system.
  • The results of this integration included improved processes and delivered a 15% reduction in SG&A.
  • Developed and executed food service channel strategy for Tetley Harris business unit that delivered an increase of $15M in net sales over 3 year period Re-engineered "Go to Market Strategy" by creating a Premium Mainstream brand image for the Tetley brand resulting in a 14% increase in net sales and a 37% increase in EB.
Executive Vice President Director of Retail Sale, 01/2001 to 01/2006
MARIANI COMPANY, INC – Vacaville, California
  • Directed the activities and performance of the marketing, sales, customer service and procurement departments.
  • Provided leadership and guidance to a team of 25.
  • Direct reports included the Director of Marketing Reported to company owners as a member of the executive management team.
  • Generated a $45M increase in net sales over a 4 year period through the implementation of a focus distribution drive of existing product and the development and launch of 22 new products.
  • Raised brand awareness from an insignificant result in 2001 to 35% in 2006 by developing and executing promotional plans that focused on consumer activity and loyalty rather than price discounting.
  • Developed and launched an international product range and generated new distribution with major customers such as Wal-Mart in China, Park N Shop in Hong Kong, and Woolworths in Australia and accounted for $5M in annual net sales.
Vice President & General Manager, 01/1993 to 01/2001
PREMIER VALLEY FOODS, INC – Walnut Creek, California
  • Managed the development and global distribution of products sold under the Del Monte brand licensee agreement, as well as the Made in Nature Organic and Private Label brands.
  • Created a complete sales & marketing organization after transitioning from a sales/service agreement with Del Monte Foods.
  • Recruited and hired product managers and sales managers, formed a customer service department and established an international broker network.
  • Developed private label strategy that attracted $6 million in new business revenue, which included new accounts such as Kroger, Aldi's and Bruno's Reduced overall logistics costs 15% and improved service performance with the development of third-party logistics (3PL) alliance.
  • Successfully developed and implemented business model for subsidiary company, which resulted in generating an incremental $2 million in client fee revenues and $15 million in gross sales.
  • Appointed President/COO of Falcon Management Group a subsidiary of Premier Valley Foods, Inc.
  • in June 2000.
Education
Bachelor of Science: Communications, California State University - San Diego, California

Affiliations
Executive Member of the Alliance of
Quality Olive Oil
Board Member and Non Executive Director – Fizzy Fruit, Inc.
Board Member – Tetley USA, Inc., Good Earth Teas, Southern Tea,
Tetley-Harris, Inc.
Board Member – USA Tea Association
Board Member – FMG, Inc. (Subsidiary
of Premier Valley Foods, Inc.)

Accomplishments
  • Business Development:
    Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
  • Fiscal Management
    Managed all financial activities for program operations.Accountable for all P&L.Reduced department expenditures by 10% over a one-year period.
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Resume Overview

Companies Worked For:

  • BORGES USA Star Fine Foods
  • TETLEY USA
  • MARIANI COMPANY, INC
  • PREMIER VALLEY FOODS, INC

School Attended

  • California State University

Job Titles Held:

  • President & CEO
  • President & CEO
  • Executive Vice President Director of Retail Sale
  • Vice President & General Manager

Degrees

  • Bachelor of Science : Communications ,

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