A seasoned marketing communications strategist who develops creative, integrated campaigns that break through the clutter tobuild brand awareness and differentiation, and to help grow the sales pipeline. Looking for an executive leadership role in marketing communications that utilizes my strong writing and strategic thinking skills, deep healthcare industry knowledge, and collaborative team approach.
I am a subject matter expert in the healthcare supply chain.
Writing, Editing, Marketing
Self motivated team player
Healthcare IT and devices
Supply Chain Management
Develop creative solutions to business problems
Create unique branding campaigns that differentiate new products and emerging companies to drive sales
Develop strategic positioning for multiple constituents within a single marketplace
Demonstrate solid writing skills to simplify complex products and concepts
Manage outside vendors and handle multiple projects in fast-paced environment
Work well with other team members to reach consensus
President and Creative Director October 2002 to CurrentNapping Cat Communications, Inc － Barrington, IL
Created consumer-inspired branding and marketing programs for corporate healthcare IT and device companies that generated awareness and differentiated products from similar offerings in the marketplace.
McKesson (A Fortune 11 company) – Developed integrated campaigns for Hospital Resource Management, ERP, HR/Payroll, Staff Scheduling and Surgery software, and RFID Point of Use
Meperia – Introduced its Web-based, SaaS strategic sourcing software to hospitals with a short, fun video; and introduced the company to the industry through a new website and social media
VP Client Services and Copy chief October 1995 to October 2002E.K. Martin & Associates, Inc － Schaumburg, IL
Created integrated programs for B2B and consumer clients that took a fresh approach to promoting products and services, especially within the healthcare marketplace.
Clients included a variety of industries, with an emphasis on healthcare:
Baxter Healthcare – Renal and blood products;
Hollister – Ostomy, wound care, incontinence products;
HBOC – General financial, surgery, patient and staff scheduling software.
Associate Manager Marketing Communications Renal Division July 1991 to October 1995Baxter Healthcare Corporation － McGaw, IL
Launched the initial campaign to introduce a revolutionary home peritoneal dialysis device to the market
Developed all promotional material, coordinated content with internal marketing managers and directed design with advertising agencies.
Coordinated meetings, events and trade shows with industry organizations; trade show, AV, and meeting planning companies; and hotels.
Account Supervisor / Copy Chief August 1984 to July 1991The Wittleder Company, Inc － Chicago, IL
Created B2B mar-com programs for Fortune 500 companies, developing creative direction and writing copy.
Henkel (chemicals and sealant products);
Fellowes (office products);
NazDar (inks and chemicals);
Dawn Food Products (bakery mixes and fillings);
ChemCentral (chemical distribution).
Copywriter January 1983 to January 1984Wieboldt's, Inc － Chicago, IL
Wrote ads for local newspapers; directed ad design with on-staff graphic designers. Created fresh, fun plays on words to drive reader attention
Associate of Arts : Journalism / Advertising, 1983Northern Illinois University － DeKalb, Illinois, United States
Study provided hands-on campaign development taught by working advertising executives.
Our National Advertising Federation campaign for Folders Coffee won for the state of Illinois. I served as the student president of Northern's chapter.
4-Year Certificate Program : Literature, 1991University of Chicago － Chicago, ILThe 4-year program reviewed all important works that have effected 20th century thought, including works of history, philosophy, economics and religion, and important works of fiction.
Bachelor of Arts : Journalism / Advertising, 1983Northern Illinois University － DeKalb, ILMy degree was in Journalism with an emphasis in Advertising. My minors were English and Graphic Arts. I was awarded the outstanding Journalism Student of the Year award, and graduated summa code laude, with honors.
I serve on the Boards of several art-related non-profits, working to support and promote arts and humanities to my community:
Art Institute of Chicago (Member)
Barrington Writers Workshop (Member, Board Member and Former Chair)
Barrington Cultural Arts Center (Founding Board Member)
Barrington Cultural Commission (Village Committee Board Member)
I am a frequent reader at poetry events and was awarded the Silver Prize by The Journal of Modern Poetry