holistic digital customer experience paths to inform measurement, optimization,
and execution of marketing tactics and strategies
social data to gain insight into trends, sentiment levels, user experience and
behavior in order to drive the appropriate digital marketing strategies
site usability and effectiveness, along with monetization of media campaigns,
and presented actionable insights and recommendations to executives
development of weekly and monthly reports and dashboards
with IT and Engineering to ensure that measurement implementation supported
highly effective and efficient acquisition programs utilizing Display Media,
SEM, Retargeting, Social Media, SEO, Affiliate and Referral programs
Supervised Marketing Coordinator to guarantee
projects are completed in a timely manner and valuable industry knowledge was
January 2011-January 2012Acquisition Marketing Manager | Lulu | Raleigh, NC
Managed CPA, CPC and Affiliate campaigns and
performed analysis to ensure goals were achieved
Leveraged data to gain insight into campaign and
site performance, in order to make the appropriate optimizations
Improved analytics capabilities with universal tag
management system and cross-visit participation reporting
Developed and implemented international SEO
strategies that improved site traffic and increased revenue
Presented analytics insights and opportunities to
January 2010-January 2011Media Planner | McKinney | Durham, NC
Nationwide Insurance, Lenovo.
Developed and executed media strategies, utilizing traditional media, digital media and sponsorships.
Evaluated digital campaign results and effectiveness while interpreting the data to provide insight, solutions and weekly optimizations for the client.
Managed campaigns in DART, ensuring all placements were running the correct creative and all site-side tags were recording proper post-impression and post-click activities.
Primary planner for top-tier NFL and College sponsorships, including spot television, spot radio, online, print, out-of-home, non-traditional out-of-home and game-day activation/fan participation events.
Utilized research tools to assist in national media selection, understanding user behavior, and translated this data into marketing plans to reach the desired consumer.
Managed and mentored Assistant Media Planners to guarantee they completed projects in a timely manner and gained valuable industry knowledge.
January 2008-January 2009Media Planner/Buyer | RBW | Raleigh, NC
Dollar Tree, Entertainment Cruises, Optima, BB&T, CORT, Queens College.
Planned, negotiated and purchased advertising for all types of media including interactive, broadcast, print and out-of-home.
Assisted in the evaluation and optimization of SEM campaigns across all clients.
Maintained client relationships for Entertainment Cruises and Optima.
Evaluated display campaign results and effectiveness while interpreting the data to provide insight, solutions and weekly optimizations for the client.
Supervised Media Coordinators to guarantee they completed projects in a timely manner and gained valuable industry knowledge.
January 2006-January 2008Media Planner/Buyer | Fahlgren | Fort Lauderdale, FL
McDonald's / Comcast.
Researched and evaluated new media opportunities, both traditional and non-traditional, for 3 McDonald's co-ops and Comcast Miami.
Negotiated and purchased broadcast, print, interactive and out-of-home.
Planned and implemented first interactive campaigns for McDonald's co-ops.
Maintained and monitored media schedules and budgets.
Evaluated and assisted in the development and implementation of promotions.
Prepared post-buy analyses.
Global Web Index
Omniture Google Analytics Qualified Individual
Market Motive Conversion Optimization Practitioner
Market Motive Web Analytics Practitioner.
May 2005Bachelor of Arts: The Pennsylvania State University