I am a results-oriented Marketing Ops Director who builds, learns, and implements marketing operations that drive successful marketing campaigns. Resourceful management of complex marketing-planning considerations. With a detailed fluency in multiple marketing functions, coupled with effective operational management, my skillset all leads towards one goal - maximizing & optimizing the value of spend per marketing dollar, while minimizing & mitigating the risk to get there.
As Marketing Operations Director, I oversaw the asset creation, marketing partner setup & system integration & campaign budget management, data analysis & optimization for our Email, PPC & Social channels. This was coupled with overseeing our companies inbound strategy & search engine optimization.
Omni-Channel Campaign Management
- Managed the creation and allocation of email creatives, Facebook Ads, Google Ads along with subsequent landing pages & subject lines
- Managed the onboarding of new Email, Facebook, & Google Ads Marketing affiliates
- Reviewed the performance of publishers & partners lead quality
- Execute publisher rate changes and lead caps based on performance
- Respond to inquiries from affiliate partners on all channels
- Provide analysis on affiliate EPCs
- Monitor and enforce affiliate email compliance via Lashback
Inbound & SEO Management
- Assisted in the development of content mapping via keyword strategy
- Ensured Title tags/Heading Tags/Meta Descriptions include relevant keywords
-Ran backlinking outreach campaigns for target keywords
-Conducted Monthly Site audits & updates along with technical optimization to the website
-Decreased Cost Per Sale for all channels by 5%
- Increased efficiency and effectiveness of for all marketing assets by lowering CPL 50%
- Increased daily lead amounts by 100%
- Effectively Managed over 25 affiliate marketing partners
- Increase the overall quality of omni-channel leads as defined by 10%
My role oversaw all strategy, execution and optimization of campaigns while supporting the Director of Marketing in the development of marketing systems for a supply chain company. Also supported the hiring & management of marketing personnel.
Manager of all digital marketing campaigns for 5 real estate agents.
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