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Marketing Consultant Independent Contractor Resume Example

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MARKETING CONSULTANT INDEPENDENT CONTRACTOR
Professional Summary
Market-savvy professional dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management.
Skills
    Blogging and Social Media
    Pay-Per-Click and Display Advertising
    Multivariate Testing
    Budget Management

Campaign Development
Search Engine Optimization Email Marketing Web Analytic

Work History
Marketing Consultant Independent Contractor, 01/2014 to Current
Contractor – Centennial, CO
  • Develop and distribute all marketing programs to include: social media (Facebook and Twitter), email campaigns, monthly newsletters, website, blog posts, press releases, pop-by gifts, just moved postcards, gift baskets and closing gifts to create awareness and demand.
  • Track and manage all closing documents using a transaction checklist to ensure all signatures and disclosures are included, export into PDF's and move to Google documents.
  • Create, maintain and update real estate files on Google documents.
  • Setup client portals and showings in the MLS for clients and prospective clients.
  • Manage and respond to all Internet leads from Zillow, Realtor.com and Trulia.
  • Responsible for creating all email campaigns through MailChimp with an average open rate of 34% and an average click rate of 2.3% which is above industry average.
  • Execute all social media post for Facebook, Twitter and LinkedIn, increasing readership by 138%.
  • Compose all marketing copy for property descriptions.
  • Boosted website traffic by 138% by creating an integrated social media strategy.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Marketing Coordinator, 05/2012 to 01/2013
Roomlinx – Broomfield, CO
  • Worked under the direction of the Marketing Manager in the development and implementation of marketing programs in a variety of media including print, direct mail, videos, email marketing, and social media.
  • Managed the creation and distribution of promotional materials for B2B and B2C by coordination with internal groups and outside vendors.
  • Supported sales department by providing sales data, market trends, account analyses and new product information.
  • Oversaw the development and execution of social media to create awareness and demand for the interactive entertainment product line for the hospitality industry.
  • Planned meetings and tradeshows by identifying, assembling and coordinating all logistics.
  • Monitored budgets for tradeshows by comparing and analyzing actual results with plans and forecasts.
  • Executed tradeshows, product showcases and off-site meetings including travel arrangements, hotel accommodations, marketing material and product presentations.
  • Wrote and distributed one press release per month.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Managed project deadlines and monitored milestones through completion stage.
Regional Sales Associate, 01/2007 to 01/2012
National CineMedia – Centennial, CO
  • Account management of regional cinema onscreen, mobile, online and promotional executions including budgets, deadlines, inventory management, contract processing, creative assistance, internal and external communications, trafficking creative, scheduling campaigns and organizing compliance reporting follow-up for all programs.
  • Assisted 30+ Regional Sales Directors for the entire life cycle of an onscreen, promotions, online and mobile contract. 
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Entered and assigned new leads using CRM tools.
  • Collaborated with designers and the editorial team on marketing materials.
  • Managed project deadlines and monitored milestones through completion stage.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Proofed and approved production and printing drafts of promotional materials.
Project Manager, 01/2006 to 01/2007
Convention Designs – Greenwood Village, CO
  • Developed, managed and updated the marketing calendar while keeping track and staying at or under budget.
  • Created multiple branding events with hotels to increase awareness of our company and the services we provided which produced over $40,000 in revenue.
  • Responsible for creating advertisements, fliers, brochures, e-blasts and public relations announcements.
  • Produced and coordinated various marketing mailers on a monthly, quarterly and annual basis.
  • Created and delivered sales kits quarterly to potential clients, vendors and existing clients.
  • Conceptualized and executed private parties, dinners, tours and corporate events for 25 - 300 attendees ranging from $1200 - 100,000 per event. 
  • Diplomatically negotiated with vendors for necessary event related details and costs. 
  • Assisted Account Executives in managing client information, contracts, account billing and acquisitions.
Education
Bachelor of Arts: Communication, 2005
University of Colorado at Boulder - Boulder, CO
Communication
Skills
Account Management, acquisitions, advertisements, Microsoft Applications, B2B, billing, branding, brochures, budgets, Budget, closing, com, Contract Negotiations, contracts, CRM, client, clients, Customer Service, direct mail, direction, email, Event Management, inventory management, layout, Team Building, logistics, managing, marketing, market, marketing copy, media placement, meetings, Word, newsletters, optimization, organizing, page, PDF, presentations, Press, press releases, Project Management, promotion, promotional materials, public relations, Public Speaking, Quickbooks, real estate, reporting, Sales, sales support, scheduling, Team Player, Employee Training, transportation, travel arrangements, website
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Resume Overview

Companies Worked For:

  • Contractor
  • Roomlinx
  • National CineMedia
  • Convention Designs

School Attended

  • University of Colorado at Boulder

Job Titles Held:

  • Marketing Consultant Independent Contractor
  • Marketing Coordinator
  • Regional Sales Associate
  • Project Manager

Degrees

  • Bachelor of Arts : Communication , 2005

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