Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Thorough Marketing Specialist actively pursuing Marketing Analyst role to contribute immediate value to Tricoci University of Beauty Culture team. Well-versed in driving brand and product awareness to meet sales goals. Proven history of superior performance in SEO optimization and keyword research.
Skills
Google Analytics Certified, Google AdWords
WordPress Blogging CRM
MailChimp & Constant Contact Email Marketing
Sprout Social- Social Media Management
Adobe Photoshop & Illustrator Knowledge
Social Media Analytics Insights
Digital Marketing & Advertising
Media Relations
Copywriting Expertise
Microsoft Excel
Content Marketing
Work History
06/2019 to 05/2020Marketing Associate & CopywriterJasmine Bridal | City, STATE,
Analyzed email marketing data and made adjustments to marketing campaigns, resulting in 6% month-to-month increase in subscribers.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Redesigned social media campaigns to consistently generate over 1 million monthly Pinterest impressions and 28,000 weekly Instagram impressions.
Upgraded blog to cultivate company's expertise with engaging content, resulting in 23% increase in year-over-year website traffic.
Reported weekly SEO results through Google Analytics to strategize improvements to website.
Wrote engaging and successful marketing, advertising and website copy.
Capitalized digital promotional materials for 35th Anniversary Fashion Show resulting in over 200 attendees, 4.4K views on social media and 9K overall impressions organically in one day.
05/2013 to 06/2019Owner, Marketing Manager & Community Relations CoordinatorArt A La Carte | City, STATE,
Aligned development and implementation of new digital marketing processes and related KPIs, streamlining processes, culminating 22% boost in e-mail response rates, 43% growth in new website visits and 30% increase in new customer leads.
Directed business operations for five-employee company doing $160,000 in yearly revenue.
Developed innovative and targeted collateral to support overall branding objectives.
Increased service sales and brand exposure by developing new packaging, client experience, and sales materials and optimizing target audience reach.
Built network of related professionals to open up business opportunities.
Planned and executed events and marketing programs, producing three times goal of qualified leads.
Designed daily reports to incentivize employee function, resulting in 4% productivity increase.
Monitored and evaluated website analytics with Google Analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Awarded #1 Art Studio in Southwest Suburbs presented by 22nd Century Media publication in 2016, 2017, 2019.
01/2013 to 07/2013Marketing & Event Planning InternReact Presents | City, STATE,
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Implemented marketing strategies which resulted in 80% growth of customer base.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Strengthened brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Grew branding and marketing partnerships with over 40 vendors.
Briefed senior executives on monthly projections, product launches and other marketing plans.
10/2012 to 01/2013Marketing & Event Planning InternRocket Ranch Productions | City, STATE,
Compiled product, market and customer data to forecast accurate sales and profit projections.
Generated creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Improved event segment product margin by 8% through assessment of customer trends.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Planned and directed off-site promotional events to attract guests to property.
Provided research and development on themed events to showcase benefits and retain customers.
Education
Expected in 05/2012Bachelor of Science | Business MarketingUniversity of Illinois At Chicago, Chicago, ILGPA:
Member of Alpha Kappa Psi Business Fraternity
Elected to Secretary for Alpha Kappa Psi Business Fraternity in 2011
Member of American Marketing Association Club
Member of Chevrolet & Edventure Partners Public Relations Internship Program
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School Attended
University of Illinois At Chicago
Job Titles Held:
Marketing Associate & Copywriter
Owner, Marketing Manager & Community Relations Coordinator
