Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,
Professional Summary

Thorough Marketing Specialist actively pursuing Marketing Analyst role to contribute immediate value to Tricoci University of Beauty Culture team. Well-versed in driving brand and product awareness to meet sales goals. Proven history of superior performance in SEO optimization and keyword research.

  • Google Analytics Certified, Google AdWords
  • WordPress Blogging CRM
  • MailChimp & Constant Contact Email Marketing
  • Sprout Social- Social Media Management
  • Adobe Photoshop & Illustrator Knowledge
  • Social Media Analytics Insights
  • Digital Marketing & Advertising
  • Media Relations
  • Copywriting Expertise
  • Microsoft Excel
  • Content Marketing
Work History
06/2019 to 05/2020 Marketing Associate & Copywriter Jasmine Bridal | City, STATE,
  • Analyzed email marketing data and made adjustments to marketing campaigns, resulting in 6% month-to-month increase in subscribers.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Redesigned social media campaigns to consistently generate over 1 million monthly Pinterest impressions and 28,000 weekly Instagram impressions.
  • Upgraded blog to cultivate company's expertise with engaging content, resulting in 23% increase in year-over-year website traffic.
  • Reported weekly SEO results through Google Analytics to strategize improvements to website.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Capitalized digital promotional materials for 35th Anniversary Fashion Show resulting in over 200 attendees, 4.4K views on social media and 9K overall impressions organically in one day.
05/2013 to 06/2019 Owner, Marketing Manager & Community Relations Coordinator Art A La Carte | City, STATE,
  • Aligned development and implementation of new digital marketing processes and related KPIs, streamlining processes, culminating 22% boost in e-mail response rates, 43% growth in new website visits and 30% increase in new customer leads.
  • Directed business operations for five-employee company doing $160,000 in yearly revenue.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Increased service sales and brand exposure by developing new packaging, client experience, and sales materials and optimizing target audience reach.
  • Built network of related professionals to open up business opportunities.
  • Planned and executed events and marketing programs, producing three times goal of qualified leads.
  • Designed daily reports to incentivize employee function, resulting in 4% productivity increase.
  • Monitored and evaluated website analytics with Google Analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Awarded #1 Art Studio in Southwest Suburbs presented by 22nd Century Media publication in 2016, 2017, 2019.
01/2013 to 07/2013 Marketing & Event Planning Intern React Presents | City, STATE,
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Implemented marketing strategies which resulted in 80% growth of customer base.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Strengthened brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Grew branding and marketing partnerships with over 40 vendors.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
10/2012 to 01/2013 Marketing & Event Planning Intern Rocket Ranch Productions | City, STATE,
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Generated creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Improved event segment product margin by 8% through assessment of customer trends.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Planned and directed off-site promotional events to attract guests to property.
  • Provided research and development on themed events to showcase benefits and retain customers.
Expected in 05/2012 Bachelor of Science | Business Marketing University of Illinois At Chicago, Chicago, IL GPA:
  • Member of Alpha Kappa Psi Business Fraternity
  • Elected to Secretary for Alpha Kappa Psi Business Fraternity in 2011
  • Member of American Marketing Association Club
  • Member of Chevrolet & Edventure Partners Public Relations Internship Program

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School Attended

  • University of Illinois At Chicago

Job Titles Held:

  • Marketing Associate & Copywriter
  • Owner, Marketing Manager & Community Relations Coordinator
  • Marketing & Event Planning Intern
  • Marketing & Event Planning Intern


  • Bachelor of Science

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