Confident, creative and well qualified Marketing and Communications professional with over 8 years of international experience in formulating and executing brand strategies in both product and services industry. First-hand experience with world-renowned brands that are constantly expanding their footprint in Asia-Pacific markets, with proven ability to adapt pragmatic methods that blend international perspectives and local market knowledge. Broad-based background encompasses exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing market place.
In-depth knowledge of the Marketing Communication functions with experience in Advertising, Public Relations - liaising with government bodies/industry associations, media, organizational communication and managing/developing corporate communication material for website, social media platforms, corporate films, product photography, newsletters, sales presentations, media kit, product sheets, catalogues, company brochures and internal messages for employees, corporate clients & company partner.
Instrumental in conducting media & market research and competency mapping for keeping abreast of market trends and competitor's moves to achieve brand visibility. Expertise in refining social media profiles to enhance client acquisition, customer service and Public Relations efforts on the web; identifying gaps in market opportunities and developing creative/relevant messaging to acquire qualified opportunities.
Proactive manager, team builder and tactical planner with excellent communication and interpersonal skills to attract and secure key players in building strong and lasting business relationships. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing product launches.
Work Permit Status: Permanent Resident of the United States
My contributions lead to year after year performance recognitions and awards:
Enhanced media mileage and drove organic growth by improving both internal and external collaboration to quickly identify newer opportunities.
•Collaborated with sales and marketing to device media representation initiatives for launch of signature brands – Restaurant (Kebabs & Kurries) and SPA (Kaya Kalp)
•Organized several press meets and media interactions for internationally acclaimed celebrities from various fields, also played a critical role in the launch of a sister property (Fortune Manohar Hotel), in Hyderabad
•Leveraged customer satisfaction measures to identify underperforming segments of the business that needed greater media representation, above and beyond the services/products offered
•Monitored and pro-actively managed publicity related crisis along with senior hotel management team and well established media alliances
•Oversaw cultural and social initiatives of the Kakatiya Ladies Club (PR body of the hotel) that represented notable women of Hyderabad who played a key role in positively impacting the wider community on various fronts. Resultantly the hotel attracted prominent business
•Planned and conducted various Public Relation events to drive business including book launches of prominent personalities, theatre and musical shows by well-known celebrities, art shows by various artists
RRJ a start up, were stepping into the line of Knowledge empowerment to business organizations. My role was to build market position.
•Managed pre-sales marketing and sales collateral
•Researched industry related events, publications, announcements and tracked individual contributions to analyze trends
•Aligned negotiation strategies to organizational strategies and operational risks/opportunities
•Supported delivery of services as part of workshops and events with key stakeholders
In this role, I was responsible for managing key stakeholder relationships and customer satisfaction.
•Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for various conventions, created marketing literature, print collateral and sales kits for the business development team, developed consistent communications for internal and external audiences, and conducted market research to support business
•Managed Customer Relations with doctors (National) as part of corporate functions
•Ensured appropriate representation of Torrent at Pharmaceutical conventions and events – covering both national and international markets
•Originated and matured new relationships to be leveraged for ongoing sales initiatives
General Secretary of the Post Graduate College in the year 2006-2007
Adjudged as 'Outstanding Student of the year' in the Bachelors degree college for representing and enlisting the college in various activities at both local and national level
Advertising, B2B and B2C marketing, Brand Identity, budget and allocation, business development, exhibitions and event management, content management system, Customer Relations, customer satisfaction, marketing strategy, market research, marketing, negotiation, networking, corporate communication, organizational communication, press releases, Public Relations, publicity, promotions, Search Engine Optimization, Social Media Optimization, strategic planning, Brand management, Digital marketing
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