More than 16 years of strategic marketing management experience with a proven track record of increasing revenue. Specialization in public relations and management of brand image. Detail-oriented with an expert eye for print layout, image and text proofing. Proficient in digital display marketing, geo-targeting, SEO, CRM methodology, website design and layout, production of camera-ready artwork, and social media drivers. Creative and resourceful vendor relations management ensures effective promotional opportunities. Objective analysis of operational effectiveness and strategic planning of performance metrics creates results-driven promotions that achieve ROI.
Social Media Engagement
B2B Sales Tools and Tactical Planning
Competitive and Trend Analysis
Excellent Organization and Writing Skills
Designed one of the company's most successful promotions in 2003 which involved an incentive program to promote repeat business.
This annual promotion generated an average $2.25M in sales and has built national account loyalty incrementally.
Implemented monthly newsletter to ensure effective communication with store associates; improved execution and awareness of promotional programs.
Improved store promotion participation from 40% to 73% due to improved communication, quality of incentives and promotional motivation.
Delivered annual sales and marketing presentation to 200+ sales reps and executive management members to offer promotional previews and sales training techniques.
Marketing and Business Development Manager10/2015 to Current Purcell Tire and Rubber CompanyPhoenix, AZ
Achieved a [%] ROI by developing and integrating targeted online and offline lead generation programs, including email campaigns, banner advertisements, direct mail, public relations, and telemarketing. Responsible for marketing and merchandising for 43 stores across 14 states.
Responsible for marketing at the local level for all stores as well as on a national level.
All merchandising and store branding and showroom appearance.
Responsible for a $1 million annual budget broken into individual store budgets.
Collaboration with 125 store managers and personnel to aid in marketing functions and promotions.
Responsible for vendor co-op funding from major vendor partners such as Goodyear, Hankook, and Michelin.
Marketing initiatives include a complete re-vamp of the Purcell website including cataloging, inventory management, and e-commerce capabilities.
All media buys including radio, television, and print are my responsibility as are proof-of-performance for each.
SEO and Google Business optimization
Digital marketing initiatives including digital display, geo-targeting and geo-fencing, and Google ads.
Social media engagement including Facebook, Twitter, and Snapchat for all locations.
Design of camera-ready artwork for digital display, newspaper, and sales tools for commercial sales personnel.
Responsible for outdoor signage replacement and updates.
Generate all media releases and submissions to trade magazines.
Sales Representative10/2012 to 10/2015 Factory Motor PartsMesa, Arizona
Make sales calls to customers of the company to maintain sales and business relationship.
Check sales reports daily to ensure that customers are on track for monthly sales targets.
Check gross profit margins and return percentages.
Adjust pricing levels and follow up on promotion participation.
Use monthly ROI reports to check engagement levels in promotions.
Customize and create new promotions for customers to aid in individual sales goal targets.
Follow up on any opportunities or requests customers have.
Work with parts warehouse to make sure issues are addressed and follow up with customers on the resolution.
Work with vendors to get more knowledge of new products and procedures and to help resolve any issues or requests customers bring attention to.
Make quarterly marketing plans and budgets for each customer in order to maintain/reach sales goals required by the company.
Maintain daily sales logs and business updates in comprehensive sales program provided by the company.
Note any issues, opportunities, and successes.
Keep a monthly calendar and daily agenda in the same CRM program.
Participate in training seminars, monthly clinics, and webinars to stay abreast of new product and procedural updates.
Marketing Manager01/2000 to 01/2012 CSK Auto, IncPhoenix, Arizona
Check sales reports daily for status of purchases and returns.
Make sure accounts are on target for monthly sales goals.
Input daily sales reports and task lists.
Stay updated on industry products and procedures to ensure up-to-date information for customers through participation in training, online webinars, and product brochures.
Create strategic marketing initiatives and promotional plan in support of 700+ nationwide stores and 140 sales reps.
Lead and direct successful marketing team.
Forecast up to $2.2M annual marketing budget; analyze gross margins, sales plan and previous year metrics to allocate funds for promotions, catalog and print media.
Analyze vendor, product or promotion-specific trends and performance based on sales, transactions and volume to optimize promotional funds.
Design and administer 12 to 15 promotional programs annually: determine promotion parameters, negotiate vendor contracts, create marketing collateral, develop ROI performance metrics and communicate programs to field personnel.
Conduct post-mortem analyses of promotions; analyze sales and performance results by product, category, vendor, gross margin and execution.
Solicit and analyze store feedback and input to identify areas of improvement for the success of future promotions or marketing programs.
Develop new product or vendor introductory plans; create budgets and promotional plans to ensure successful roll-outs.
Maintain relationships with 30+ vendors.
Coordinate with legal team to audit vendor contracts regarding legal agreements for print advertising, logo usage and ROI metrics.
Education and Training
Bachelor of Science: Human Services2004University of PhoenixPhoenix, ArizonaHuman Services
Bachelor of Arts: MarketingArizona State UniversityTempe, ArizonaMarketing 2 years complete
Associate of Arts: MarketingMesa Community CollegeMesa, ArizonaMarketing