Marketing executive with over 30 years of management experience.
*Expertise includes sales, product development, market planning, and marketing research.
*Transitions easily from strategic to operational details, bridging communication gaps between diverse groups to ensure clarity and consensus.
Market Research DirectorThe Sutherland Group
Developing systems to track sales activity, competition, customer satisfaction, market trends, and identifying growth opportunities Proposal preparation, pricing, contract negotiation, and solidifying client relationships.
Proposing new solutions to problems, and creating innovative research designs.
Tracking costs, schedules and performance while mitigating risks.
Writing reports and conducting presentations for executive level personnel.
Maintaining global liaison with foreign business partners.
Sold market research projects worth $3 million.
Supervised in-house call center.
Evaluated product plans for computer software company.
Directed US census of competitive products for hardware manufacturer.
Designed customer satisfaction system for HMO provider.
Recommendations: packaging changes for food producer; market expansion for wine distributor; entry into cell phone market for telephone company.