High impact marketing executive offering a diverse track record of building brand recognition and sales momentum for medical devices, consumer healthcare products, and 10 years of regional/global pharmaceutical companies. Exceptional achievement designing and executing strategic marketing plans for billion dollar industry leaders such as Pfizer, Genentech, Ortho-McNeil. Including top name brands: Nicorette, Rogaine, Toyota, Cond� Nast, and Wakefern Food Corporation to name a few. Talent for developing dependable, dynamic brand messaging across traditional and digital distribution channels, regional/ global markets, and customer segments. Leverage market research, analytics, and client insights to forecast and counter competitive actions, build customer loyalty, and position brands for market leadership and organic discovery.
Areas of Expertise
Global/Local Marketing Strategy
Increased annual sales to nearly $[Amount] through strategic marketing campaigns.
Launched aggressive growth plans that helped increase customer base from [Number] to [Number] customers.
Oversaw campaign that reached [Number] clients.
LLM AgencyJanuary 2013 to CurrentManaging Partner Hoboken, NJ
Co-founded a hybrid marketing agency blending traditional and digital to promote 40 clients' products and services while outperforming competition and reaching target audiences under budget through the use of web design, branding, naming, sales & marketing materials, logo design, social media, SEO, and mobile app design.
Implemented SEO strategy for client and ranked on front page of Google in 30 days.
Developed entire marketing programs including website, budget & forecasting, marketing materials, email blasts, corporate events, direct mail and trade shows for 40 clients.
Directed marketing strategy for Wake Furn Food (largest group of supermarkets in US) revenue of $15.4 Billion
Managed marketing strategy for Cond� Nast
Agency RxMarch 2011 to September 2012Vice President, Account Supervisor New York, NY
Member of Bitopertin (Schizophrenia) launch team
Managed the day to day activities for: Pre-market conditioning for mental health professionals Launch of 1L indication
Led brand positioning and marketing message workshops with the client
Led multiple scenario planning exercises with the client given complexity of the indication
Managed forecasting, scope of work development, and staffing plans.
Harrison and StarMarch 2009 to March 2011Account Supervisor New York, NY
Member of Avastin (Genentech) metastatic breast cancer launch team
Managed the day to day activities for: Launch of 1L indication under the accelerated approval scenario (multiple DDMAC submissions) 1L broad label extension
Led positioning and messaging workshops with the client in preparation of 2L approval
Directed breakout group discussions during an advisory board with community oncologists
Led multiple scenario planning exercises with the client given complexity of the MBC indication
Managed forecasting, scope of work development, and staffing plans
Managed multiple account executives during my tenure on Avastin.
Concentric Pharma AdvertisingSeptember 2007 to March 2009Account Supervisor New York, NY
Member of the Surfaxin (Discovery Labs) launch team and Wyeth Nutritional Franchise team (multiple products)
Manage day to day professional and consumer promotional activities on multiple brands
Management skills honed with the opportunity to manage an account executive and assistant account executive
Develop work plans, creative blueprints and launch strategies for multiple brands
Conduct client status and financial meetings
Develop competitive materials presentations for client
Attend market research and medical/legal regulatory review meetings.
Grey Healthcare GroupMay 2005 to August 2007Senior Account Executive Account Executive New York, NY
Member of the Lybrel and Bifeprunox (Wyeth - Women's Health and Anti-Psychotic) launch teams.
Manage day to day professional promotional activities on multiple brands.
Develop work plans, creative blueprints and launch strategies for multiple brands.
Manage client marketing budgets, timelines, and allocation of resources.
AdientJune 2003 to April 2005Assistant Account Executive Wayne, NJ
Member of the Nicotrol, Global Nicorette, and Rogaine (Pfizer -Smoking Cessation and Hair Care) teams.
Previously assigned to the Levaquin (Ortho-McNeil - Anti-Infective) team.
Worked on new business pitches for the agency in the migraine and anti-fungal categories.
Villanova UniversityMay 2002Bachelor of Science: Business Administration MarketingVillanova, PAChairman of Philanthropy Sigma Pi Fraternity 2000
Volunteer for Fall Festival 1998-2001
SEO, Branding & Naming, Logos, Adobe Suite, Integrated Marketing, Email marketing, Marketing strategy, Social Media Marketing, Positioning, Mobile App Design & Development, Media kits, Merchandising, Website Design Management