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Manager, National Customer Insights Strategist Resume Example

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MANAGER, NATIONAL CUSTOMER INSIGHTS STRATEGIST
Professional Summary

Highly accomplished business professional offering a progressive career with extensive experience partnering across the organization to proactively drive strategic direction. Skilled in collecting, monitoring and studying data to analyze financial status and recommend business strategy. Experienced in qualitative and quantitative analysis, contract management and forecasting. Tech-savvy in use of spreadsheets, reporting tools, and CRM.

Skills
  • Data collection and analysis
  • Business administration
  • Strategic Planning
  • CRM Administration
  • Market & Trend Analysis
  • Budgeting
  • Team Management
  • Demographic Analysis
  • Quantitative and Qualitative Research
  • MS Office Suite, Google Suite, Microstrategy, Business Objects, SAS Enterprise Guide, Scan/US
Work History
Manager, National Customer Insights Strategist, 09/2017 to 05/2020
Lifeway Christian Resources – Nashville, TN
  • Cross-trained existing employees to maximize team agility and performance.
  • Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
  • Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results.
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels [Number]%.
  • Interviewed and hired strong candidates for team openings, using newspapers, job boards and social media to find applicants.
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
  • Delivered feedback to decision-makers regarding employee performance and training needs.
  • Achieved or exceeded financial goals on regular basis by controlling expenses, optimizing schedules and regulating inventory usage.
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Performed [Timeframe] reviews assessing each employee's performance and developed improvement plans.
  • Assessed financial statements and [Type] reports to evaluate [Type] performance, develop targeted improvements and implement changes resulting in [Result].
  • Trained new employees in specific job requirements.
Sales Training Specialist, 03/2014 to 08/2017
Lifeway Christian Resources – Nashville, TN
  • Assessed training program effectiveness on regular basis and improved upon deficient areas.
  • Designed and implemented sales training program and documentation.
  • Trained [Job title]s on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
  • Developed and led group training courses to align with corporate sales and service goals.
  • Appropriately allocated resourced, budgets, inventories, training support and team building materials to increase overall productivity.
  • Monitored day-to-day activities of [Type] company and employees, noting areas needing improvement and implementing plans for rectification.
  • Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
  • Produced [Timeframe] and ad hoc reports using [Software].
  • Gathered, organized and analyzed data, resolved discrepancies and modeled information.
  • Generated bar graphs, trend lines and pie charts to represent sales data.
  • Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
  • Managed all sales plan activities, including [Task] and [Task], resulting in [Result].
  • Monitored weekly sales to write reports for senior leadership and streamline operational processes.
Consulting Data Analyst, 10/2007 to 01/2011
LifeWay Christian Resources – Nashville, TN
  • Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
  • Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Developed macros, special formulas and other actions to produce reliable and consistent statistical reviews.
  • Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
  • Interpreted data and made recommendations from findings.
  • Organized [Type] research from start to finish by designing effective questionnaires and data entry procedures.
  • Collected and recorded data at various field sites for later assessment and data analysis.
  • Performed in-depth interviews with research subjects and compiled data and analyses into reports for review by group leader.
  • Leveraged highly effective communication and active listening skills to work effectively scientists of diverse backgrounds and accomplish common research goals.
  • Recorded [Type] data in [Software] databases, streamlining analysis procedures for efficiency and accuracy.
Market Analyst, 10/2001 to 09/2007
LifeWay Christian Resources – Nashville, TN
  • Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
  • Completed in-depth reviews of market conditions and customer preferences for [Type] products.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Adapted marketing plans to specific audiences based on [Type] and [Type] research.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Identified appropriate marketing channels and target customers for campaigns.
Education
MBA: Business AdministrationCumberland University - Lebanon, TN
Bachelor of Arts: Management And Human RelationsTrevecca Nazarene University - Nashville, TN
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Resume Overview

Companies Worked For:

  • Lifeway Christian Resources
  • LifeWay Christian Resources

School Attended

  • Cumberland University
  • Trevecca Nazarene University

Job Titles Held:

  • Manager, National Customer Insights Strategist
  • Sales Training Specialist
  • Consulting Data Analyst
  • Market Analyst

Degrees

  • MBA : Business Administration
    Bachelor of Arts : Management And Human Relations

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