Accomplished sales and marketing leader with 18+ years of experience in the consumer products and technology/scientific industries - possessing excellent communications, operations, and relationship-building skills. Highly proficient in the consultative sales process; successfully creates client value by understanding customers' needs and developing appropriate solutions. Six Sigma Black Belt-certified with excellent analytical, project management, and organizational skills. Entrepreneurially-minded and continually seeks new opportunities to develop relationships and grow business.
Honors/Awards:" Robert H. Smith Scholars Program, Member of second-place team in the 2001
Baruch College "Executives on Campus" Mentoring program, January 2014 - present; VP
Technology and Communications - NKBA Manhattan chapter, 2009 - 2012; Lehigh University auxiliary
alumni board member, 2010 - 2012; Member of the GE recruiting team, UMD Smith School of Business
2002 - 2008; Member of New York Road Runners
Manager - GE Monogram Design Center October 2007 to March 2015GENERAL ELECTRIC COMPANY - Appliances － New York, NY
10/2007 - 03/2015 Operations
Oversaw construction and opening of the first two Monogram Design Centers - high-end showrooms featuring over 60 models in GE's luxury line of appliances, along with live kitchens and meeting space (Architects & Designer Building, NYC, 1/2008; LuxeHome at the Merchandise Mart, Chicago, 5/2013) o Recommended location of the showroom based upon market opportunity, costs and building characteristics, i.e. number of visitors, marketing/advertising support, neighboring showrooms o Reviewed and approved the showroom lease along with the GE Corporate legal team o Assembled a construction project team and collaborated with architects, designers, and A/V specialists to design an experiential space that is unique and representative of the brand
Managed day-to-day maintenance/remodeling needs to ensure an optimal experience is maintained Sales and Marketing
Assisted designers, architects, and consumers with GE Monogram appliance selection; explained features, installation details and product options; consulted on requirements per kitchen and home design
Provided key input into advertising/social media strategy and content for the Monogram brand; ensured brand guidelines were adhered to; developed ad brief and SM communications protocol for agencies, oversaw photo/video shoots, edited ad/SM copy
Managed an annual media plan ($170K) for the showrooms, targeting designers and consumers
Organized and hosted receptions for local trade group chapters, consumer/networking groups, and advertising partners including Architectural Digest, Elle Decor, Traditional Home and Gotham
Created metrics for the showroom, including lead generation and activity; annual traffic from 01/08 - 12/14: 42,550 visitors (60% walk-in, 40% events) with an average of 92 events/year
Developed a database comprising 3,000+ trade customers and consumers for marketing purposes
Spearheaded special projects: a consumer-focused Gmail campaign, a CEU program in order to engage with designers in the showrooms and field, and implementation of salesforce.com for CRM/lead tracking
Delivered sales growth in the Northeast region; within first 3 years, $4.8MM net margin V and 5 pts share Management
Hired and trained two teams, comprised of 3-4 product specialists and an executive chef per location
Managed (2) $1MM showroom budgets; regularly tracked expenses to seek efficiencies where possible
Attended GE Corporate's Management Development Course in June 2013; Requirements to attend the 2-week course include a solid track record of successful leadership and nomination by divisional CEO
Product Manager June 2004 to October 2007Dishwashers, Ventilation systems － Louisville, KY
Managed development and marketing of new Monogram dishwashers and ventilation products
Established feature specifications and led a cross-functional team of industrial designers, engineers, and manufacturing personnel to ensure specifications were met and new products were delivered on time
Developed annual product life-cycle roadmaps for future programs based on consumer research, benchmarking, and internal feasibility studies
Oversaw creation of marketing collateral, technical documentation, and launch promotion
Sales rotation - eMarketing team June 2002 to June 2004GENERAL ELECTRIC COMPANY - Corporate － Richmond, VA
Experienced Commercial Leadership Program Completed (4) 6-month rotations, focused on sales/marketing leadership!! 06/2002 - 06/2004 GE Financial Assurance, Richmond, VA; Sales rotation - eMarketing team
Coordinated IT efforts to develop and roll out online sales tools for 2,000 GE Financial Advisors, resulting in $10K cost savings and improved sales productivity GE Appliances, Louisville, KY; Marketing rotation - Monogram brand "
Developed model for assessing market share for both retail and contract divisions throughout the U.S.
Analyzed pricing against competitors; recommended price increase with forecast $2MM margin increase
Designed consumer-based market research on pre-production refrigeration units to determine necessary enhancements prior to $7MM product launch in 2004 GE Industrial Systems, Plainville, CT; Marketing rotation - Marketing Communications "
Assessed current trade show/customer event activities via interviews with MarComm managers and external customers in order to streamline processes and develop a consistent strategy amongst 5 P&Ls GE Appliances, Northeast region; Sales rotation - Monogram brand"
Provided sales support to Monogram resellers in the Northeast (MA, CT, NJ, NY) via training and product support, and assessed their effectiveness through floor displays, in-house training, etc.
Summer Marketing Associate - Trolli gummy candy, Kraft Confections June 2001 to August 2001KRAFT FOODS INC － Parsippany, NJ
Managed and maintained demonstration facility for Scanning Electron Microscope product line
Assisted sales team by demonstrating products to prospective clients and provided post-sales support ATTRIBUTES
Effective cross-functional team leader
Excellent written and verbal communicator
Self-directed and decisive project manager
Enthusiastic team player ADDITIONAL
M.B.A. : MarketingUNIVERSITY OF MARYLAND, Robert H. Smith School of Business － College Park, MD, USUNIVERSITY OF MARYLAND, Robert H. Smith School of Business! ! College Park, MD M.B.A. Marketing! May 2002 Honors/Awards:" Robert H. Smith Scholars Program, Member of second-place team in the 2001
MBA : Teaching AssistantLEHIGH UNIVERSITY － Bethlehem, PA, US" " " Accenture MBA Case Competition Extracurricular:" Editor-in-Chief, Clocktower Chronicle; Teaching Assistant, Business Statistics LEHIGH UNIVERSITY! ! ! ! Bethlehem, PA!
B.S. : Materials Science and EngineeringB.S. Materials Science and Engineering !May 1995 Extracurricular: " Orientation Leader, S.T.A.R. (Students That Are Ready) Mentor/Tutor Program
Six Sigma Black Belt AKBD, Associate Kitchen & Bathroom Designer Industry group memberships: NKBA, ASID, AIA, IFDA, The Luxury Marketing Council - New York City
Honors/Awards:" Robert H. Smith Scholars Program, Member of second-place team in the
Marketing, Sales, And Marketing, Advertising, Budgets, Chef, Crm, Customer Relationship Management, Database, Executive Chef, Kitchen, Lead Generation, Lead Tracking, Maintenance, Marketing/advertising, Media Plan, Media Strategy, Metrics, Networking, Operations, Sales And, Salesforce.com, Social Media Strategy, Engineer, Microscope, Scanning, Scanning Electron, Scanning Electron Microscope, Sales Support, Documentation, Feasibility, Marketing Collateral, New Products, Product Manager, Technical Documentation, Marketing Department, Promotional, Market Research, Clients, Customer Service, Excellent Written, Excellent Written And Verbal Communication Skills, Project Manager, Receptionist, Retail Sales, Sales Team, Self-directed, Team Player, Written And Verbal, Increase, Market Share, Marketing Communications, On Sales, Pricing, Product Launch, Refrigeration, Retail, Retail Marketing, Sales Tools, Sales/marketing, Trade Show, Training, Black Belt, Six Sigma, Six-sigma, Aia, Brand Marketing, Consultative Sales, Consumer Products, Mentoring, Organizational Skills, Project Management, Recruiting, Solutions, Associate, Materials Science, Mentor, Mba, Statistics, Teaching