Insightful, UX/UI Designer with experience in both Agile and Waterfall environments. Adept at distilling abstract concepts into solid, elegant, defined web and mobile applications. Seeking position with the chance to develop a company's creative direction.
Review of my work can be found on http://www.krop.com/mikal-ali/
Adobe Creative Suite
Design, layout and typography
Small business development
Lead UX/UI DesignerSep 2014 to Jun 2016 Diligent － Charlotte, NC
Lead UX/UI designer at Diligent an
industry leader in secure document
Primary role included lead for two web
Diligent s Client Provisioning Portal and Client Management
The provisioning web application portal is used by Diligent's account managers to set up new clients. My tasks were to successfully design set up client companies with unique
settings, permissions and bulk licensing procurement.
The Client Application
is designed to be used by the client company's administrators to manage users. The app featured, bulk and singular user on-boarding,
license management and cunsumtion, locking and resetting users,
auditing and login methods for
both local and active directory users.
I work in an Agile work enviorment with two week sprint cycles
Manage stories via Target Process
Establish best practice usability and maintained patterns of experience and brand
Daily Collaboration with Designers, Scrum Master, BA, DEV, QA and PO across two products.
Accountable for maintaining brand - via click through comps and style-guides
Recently working on mobile IOS conversions
Initialed weekly sketch and collaboration sessions with team to better understand and incorporate a variety of perspectives on flows and task completion.
Consistently adhered to all sprint delivery schedules and deadlines.
Features and Site Prototypes were created using Axure, XD, Photoshop and or Illustrator.
Axure used for navigation prototype click throughs and flow charts.
The objective at LPL was to redesign many antiquated stock brokerage software.
Extensive research and collaboration with product experts for the redesign of an application that connects brokers and SCC compliance with the ability to communicate with clients online.
Senior UX/UI DesignerSep 2012 to May 2014 Ally Financial － Charlotte, NC
Redesigned General Motors Protection Plan (GMPP) website, that generally compared coverage plans.
GMPP insurance protects approximately 1.6 million clients throughout the United States.
Primary role includes visual - interactive design design and associated rules and implementation of site-wide styles and functionality according to brand and business requirements.
Senior UX/UI Designer for Ally's new insurance lines of business which included QPS, BCD, Reinsurance, OSS and Claims website application, responsible for interactive sketch sessions, final design assets and ensuring that overall design efforts meet Ally's BDG forward brand standards.
Collaboration and information gathering with business owners across multiple LOBs as well as collaborating via sketch with assigned Information Architect (IAs).
Leverage existing assets to build the user experience (UX) and create interactive user interfaces (UI).
Style Guide inclusion and updates for both web and tablet styles.
Create a hybrid Ally style for insurance products.
Create reports and pattern identifiers for responsive site redesign for transition from desktop to tablet and phone experience.
Internal application re-branding.
Redesign iterations of Auto Home Page Usability lab testing.
Concept sketching, wire-frames and prototyping.
Design Ally's first Auto Dealer Tablet Application that allows F&I managers to sell Vehicle Service Contract (VSC) products.
The application also serves to streamline the Quote Print Submit objectives for every vehicle service contract purchased via auto dealers.
Truncate a 250 page BRD and condensed it into an easy to read format with an info graphic, which allowed new and existing team members to effectively get up to speed on stages of a complex process.
Features and Site Prototypes were created using Axure, Sketch and or Illustrator.
Axure used for producing clay models of navigation based on BRD's.
Owner/Excecutive DirectorJul 1999 to Jul 2012 webmercialonline.com － Kansas City, MO
As creative director, worked with both designers and coders insuring our own in-house quality standards and client satisfaction throughout the process; UX/UI Consulting and application, Logo/Brand Design, Interactive website development, Banner Creation, Social Media Integration, etc.
Designed new and redesigned existing 2.0 applications and website marketing portals.
Involved in search engine optimization and creative end to end business solutions.
Gathered requirements from stakeholders to establish overall site objectives and special functionality.
Analyzed business and user needs, translated requirements into a user centered design strategy, and presented high fidelity comps for client approval.
Created wireframes, prototypes, screen mockups, and user interface (UI) design that effectively integrated customer and business needs, and bolstered customer experience.
Managed projects (full lifecycle) to drive creative direction; working with designers and coders to ensure in-house quality standards, products were integrated with social media, and client satisfaction throughout the process.
Created, conceptualized, and communicated project objectives to clients and design staff.
Hands-on usability testing.
Interactive Designer/ConsultantJul 1998 to Jul 1999 IBM － Lexington, KY
Designed and built an in-house multimedia/interactive website design portal for internal small business units.
Analyzed existing software to ensure new design was aligned with standards.
Designed and developed interactive ads and user interfaces (UI) for maximum impact on pending business ventures and IBM internal small business units.
Small focus group testing.
HTML, Tables, Adobe Fireworks.
Trained a team of 4 to maintain multimedia banner ads.
Creative DirectorJan 1996 to Aug 1998 The Sauce － Chicago, IL
As Creative Director, hands-on interactive design, brand and usability of web sites for Flyinthesoup and The Sauce.
Gathered requirements from stakeholders, analyzed business and user needs, and translated requirements into a user centered design.
Created and supported user experience (UX) screens.
The Sauce worked to get to restaurateurs to use palm pilots to take orders in place of traditional pencil/pad.
Flyinthesoup: designed highly interactive user interface (UI), user experience UX), and branding for this website portal where restaurant service workers could upload resumes and discuss the industry in a general forum.
The portal provided The Sauce's clients access to the uploaded resumes and connected them with potential new employees.
Conducted UX / usability tests and managed in-house programmers and DBA to build out the backend.
Creative DirectorJan 1993 to Jan 1996 Sidestreet Greetings － Kansas City, MO
Created and co-founded Sidestreet Greetings, a high quality line for an international niche market.
Created over 30 Christmas card box sets as well as over 70 every day cards.
Featured in Inc.
Magazine, Entrepreneur Magazine, Biz Magazine and many others for capturing a niche and the quality of the line.
Commissioned by Hallmark Cards Inc.
to license a Valentine's Day line which included over 80 designs, branded with Sidestreet Greetings.
Created a Property line named SisterSista and licensed to Sunrise Greeting later founded InterArt, that featured 30 everyday humor cards.
InterArt was later purchased by Hallmark Cards.
Created a line SisterSista that was purchased by InterArt as an everyday card line.
InterArt was subsequently purchased by Hallmark Cards.
Licensed designs to Milar Balloon Company for Holiday brands.
Business operations and strategy planning.
Focus Group testing.
Product line Creation.
Designer 3 / IllustratorMay 1983 to Jan 1993 Hallmark Cards － Kansas City, MO
Created illustrations for posters, pop, scratcher tickets, spot illustrations, story-.
boarding, commercial concepts and presentations for a variety of major restaurant,.
retail, and state government clients, including: Sonics, Blockbuster, Sprint,.
McDonald's, Einstein Brothers, Missouri Lottery, and State Travel Government.
Board Member: http://www.aiga.org/
On the Board of Directors of AIGA "Charlotte" Chapter as Web Director.
Initiated GrandPrizeCentral which resulted in a Major redesign campaign, and application around "Punch The Monkey" The Internet's first hyper successful banner ad campaign. The online game portal featured played games for prizes and cash.
Launched and managed the building of HostPaks an online application that built HTML websites with no skill requirements. Oversaw the application across many development teams around the world across multiple disciplines.
Associates DegreeColorado Institute of Art － Denver, CO
In Progress, Advertising Design Communication MediaDenver University － Denver, COAdvertising Design Communication Media
In progress, English, AdvertisingKansas University － Lawrence , Kansas, US