Junior Account Executive Resume Example The Lavidge Company

JUNIOR ACCOUNT EXECUTIVE

Summary

Adept Marketing Professional well-versed in identifying market trends and customer needs to create highly-targeting marketing campaigns.

Highlights

Accomplishments

Awarded the Arthur B. Hanke Academic Scholarship

Dean's List Student

Experience

Junior Account ExecutiveJun 2012 to Current
The Lavidge Company － Phoenix, AZ

Collaborate with internal agency colleagues in conjunction with National and Local Marketing teams to devise and present strategies that drive advertising campaigns
Manage all in-restaurant marketing message development, distribution and communication for over 200 McDonald's restaurants with annual sales of over $471 million dollars
Manage all Broadcast TV and Radio, Print, Out of Home and Digital creative projects with emphasis on executing against the strategies while remaining on budget
Provide ongoing support and reporting to clients on campaign performance
Handle all client budgets, campaign costs and billing

Account Services & Interactive Media InternAug 2011 to Apr 2012
The Lavidge Company － Phoenix, AZ

Assisted Interactive team of 20 in Social Media campaign management and pay-per click campaign management
Reported and Optimized Search Engine Marketing performance
Contributed content to relevant blogs, conferences and events both off-line and online to increase brand awareness for numerous clients including:
Gathered and analyzed competitive research to present to internal teams
Proofed creative projects for consistency and grammatical errors

Office ManagerOct 2006 to Aug 2011
Toy Splash, LLC － Phoenix, AZ

Created and executed various social media campaigns
Maximized SEO using web content such as blogs, product descriptions, and online videos
Coordinated training and manage all staff duties
Managed inventory and product flow
Directed customer service operations

Education

Bachelor of Science, Marketing2012Arizona State University － Tempe, AZ, 85282

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