Accomplished professional with demonstrated ability to deliver strategic internal and external communications. Experienced in hospitality industry. Highly-skilled in event creation, oversight and management, as well as all aspects of media relations.
Public Relations and Event Management: Initiated re-branding and imaging campaign which resulted in 10%-20% increased visitation per year.
Created and managed private and public events for parties, corporate break-outs, weddings, family days and visiting VIP's.
Initiated a public relations capital campaign for a non-profit on a tight budget, raising over $20 million in pledges and support.
Garnered first national and international coverage for 40+ year old institution, and maintained visibility with more than 40 features and spotlight listings each year.
Spearheaded new social media programs which increased program sales 25% within the first year.
Collaborated with local organizations to increase exposure for Palm Beach County to key travel and tour groups Represented clients on Culture Key initiative to drive tourism post-9/11 resulting in 10% increased visitation and hotel stays Collaborated on behalf of clients on tourism initiatives through the Palm Beach County CVB resulting in record-breaking stays and visitation for three fiscal years.
Coordinated major press events for Jet Aviation terminal opening and Keys to the City with less than three weeks' notice, resulting in more than 20 features and national exposure.
Researched story ideas and created national pitch, resulting in international coverage in more than 15 countries.
Provide full public relations services for nearly 20 for and non-for-profit businesses and organizations through the quad-county area.
Services include: Identifying customer needs through market research and analysis.
Defining project and company vision, strategies and tactics.
Research and tracking advertising and public relations activities.
Evaluating and managing new strategic business opportunities.
Expanding product and company recognition in the national and local press to support the sales and marketing teams.
Creating and managing special events to draw customers and media attention.
Establishing and maintaining cooperative relationships with representatives of community, consumer, employee and public interest groups.
Organizing public appearances, lectures, contests and exhibits to increase product awareness.
Designing web and other content, including monthly newsletters and promotional calendars.
Developing and implemented 5-10 public relations business plans each year.
Working with management to identify trends and developments that might influence PR decisions and strategies.
Establishing long-range objectives and developed innovative strategies to help achieve them.
Cultivating positive relationships with the community through public relations campaigns.
Generating programming capital for the agency by planning and coordinating fundraisers, writing grant proposals and securing volunteer investments.
Managing all media, press and public relations issues.
Coaching less experienced public relations staff members on media relations practices.
Palm Beach County Attractions Association, Past President and Treasurer (1999-present)
Palm Beach County CVB, Marketing and PR Sub-Committees Chair (4 years)
Palm Beach County Cultural Council, Marketing/PR Committee Representative (1999-present)
Palm Beach Film Society, Vice President (2002-present)
MS Office, Dreamweaver, advertising, social media platforms, wesbsites Conversational Spanish and elementary Mandarin
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