International Marketing · Digital Marketing · Commercial Development · Branding · Sync & Licensing · Project Management · Community Relations · Artist Relations · Label Meetings · Data Analysis · Business Affairs
Develop and implement new digital, and marketing strategies and internal policies in collaboration with executive partners to establish and achieve long-term business objectives, providing Black Box with strong and sustainable organizational leadership. Analyze, and articulate critical data points to appropriate stakeholders. Identify marketing campaign growth areas, and opportunities for company roster including audience retention strategies. Develop sync and licensing database, including pitching.
Created and implemented full-spectrum, global marketing strategies for artist campaigns in conjunction with label partners, and developed marketing budgets. Analyzed and communicated critical data points to appropriate stakeholders. Identified growth areas and opportunities for priority releases across roster. Liaised with promo teams to develop strong PR campaigns to compliment sales / marketing activations. Collaborated with the digital team on innovated initiatives to engage audiences. Stayed abreast of artist and cultural relevance within global markets.
Negotiated talent, music, and stock footage contracts associated with the reuse of existing client advertising assets around the world. Collaborated with creative, studio, and production departments to ensure the quality of various creative projects. Oversaw submission of new materials and the associated credits , completion, reports, contracts, and agreements.
Updated client's digital asset management portal, DMeX, with usage rights summaries, and applicable credit information. Maintained a client and agency contact list for Coca-Cola brands. Developed strong relationships with global clients.
Cultivated and supported producer / artist relationships by developing release schedules, marketing strategies, distribution plans, and budgets for label roster, including all physical and digital distribution for label roster. Executed PR, radio, and digital marketing campaigns. Coordinated participation of various teams to gather specifications, design, and development of album release assets. Managed sales team. Liaised with music supervisors and ad agencies to negotiate commercially-competitive licensing terms and conditions.
Managed the day-to-day roster of current and former artists, including Lou Reed, The Gaslight Anthem, Kishi Bashi, Arkells, Brian Fallon, and The Violent Femmes. Created and maintained artists' touring schedules, websites, social media accounts, and DSP profiles. Oversaw operations and logistics for touring artists from initial contracts to finalization. Developed digital marketing strategies for various campaigns. Managed street teams - including recruitment, scheduling, and design of promotional materials. Processed all ASCAP, BMI, SESAC royalties for company roster.
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