Dynamic and results oriented Group Producut Manager with broad scope of experience in leading multiple brands in ever changing competitive environment. Drive business development through brand management, sales and marketing initiatives. Conduct market research to identify new business opportunities and determine target market for new product launches. High performing leader able to inspire and manage multicultural teams to achieve outstanding results. Open and clear communicator at all levels with demonstrated business and strategic vision and disciplined execution.
Oversee development of the Product Management group, brands and categories of Provisions with sales exceeding $150M.
Day-to-day contact, relationship manager with Product Management to incorporate new marketing schemes to maximize competitive edge and gain more market share for the brands assigned including Conagra, Unilever, Carmela, Casera, and Sun Products .
Evaluate advertising strategies and work with advertising agencies to implement media plans for brands.
Conduct in depth market research and monitor trends to identify new product and service opportunities and direct launches in coordination with Sales. Recent launches include the innovative Pouches for Carmela, Chef Boyardee Pasta Sauces and Sun transition from Unilever generating more than $20M in new businesses.
In-depth experience with analytics tools such as IRI, Nielsen, PMR and FACTS. Lead the project to reduce Provisions out of stocks currently at 6%; the lowest of the industry measured by PMR.
Manage supplier relations and negotiate contract terms and marketing support agreements.
Actively participate in annual strategic planning process and future business development.
Contribute in key strategic projects as Fill Rates, Reduction of Damage Goods and Inventory Levels. In 2013 V. Suárez received the award for excellent results of 98% in fill rates from Wal-Mart.
Oversaw development and implemented strategies for assigned brands including Baileys, Ocean Spray, Torres, Protos Wines, Sasón Accent and Old El Paso with combined sales of $21MM and budget of $3.5MM.
Developed and executed marketing and trade plans containing industry, market tendencies and competitive analysis.
Managed marketing mix and allocated resources to maximize brand performance and profitability.
Developed annual sales objectives and tactics to achieve brands forecasts.
Worked with advertising agencies to implement efficient media and promotional plans.
Maintained effective relations and work closely with suppliers and all V. Suárez departments.
Trained and coached new Brand Managers.
Led the SAP Sales and Marketing security roles team to ensure flawless implementation.
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