graphic designer consultant freelancing artist resume example with 20+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Senior Graphic Designer with 20+ years of experience designing, illustrating, and screen-printing products including 18+ years of Creative Director experience, along with 20+ years of Art Director experience, 20+ years of overall Marketing experience as well as 18+ years of Management and Supervisory experience. My skill sets and abilities include (but not limited to): Illustration and digital designing; sales presentations, marketing and product development; strong client relations, on-site and CRM; complex problem resolution; current CS design software; sourcing/managing vendor relations; web design; project management; internet marketing; catalog design/collateral; targeting and segmentation; trade-show exhibitions; etc. Adept at leading, working and completing multiple complex projects, prioritizing key deliverables to meet aggressive deadlines, interacting and effectively communicating with teams, vendors, clients/customers, various levels of management, senior department heads, C-level executives, stakeholders, etc. Strong conceptual thinker with creative digital design, UI and print; strategize, plan, analyze, research and create dynamic visual solutions; can collaborate with cross-departmental teams; manage multiple projects and create marketing and design solutions in fast paced, deadline driven, high energy environments. Experience working as a project manager, team member or and individual on projects, adhering to project deadlines and budgeted parameters, defining project scope and objectives, handling documentation, support processes and detailed tasks; establishing and maintaining on-going business relationships. Effectively managed and overseen complex design projects in a functional and technical capacity from concept through completion, prioritizing and balancing multiple priorities simultaneously, establishing timelines and estimates, and identifying key resources to satisfy and exceed client/customer expectations. Maintain a company's brand image through the facilitation, development, marketing and maintenance of a corporate identity program and application of the identity across print and digital materials, from conceptual design, multiple renditions, final design, packaging of files, managing multiple vendor relationships, company set standards, expectations, goals and objectives, and following through to print. Possess an aptitude and a strong awareness of the company's production, marketing and design capabilities, with an understanding of industry standards and practices related to Graphic Arts, and the ability to work with clients (internal and external) to successfully coordinate project flow and deadlines. Provide professional quality creative solutions, then able to develop highly visual and strong graphics that deliver on the proposed full lifecycle strategy across various mediums: print, video, digital multi media, integrated campaigns for B2B, consumer, external and internal audiences, etc, meeting given deadlines. Results-driven leader" adept at creating the vision and "getting the job done"; team-oriented problem solver; excellent analytical, developmental, planning, interpersonal and coordinating skills. Managed, Mentored and Provided" input based on past experiences/expertise; "lead by example" to my peers and colleagues; great team leader and team player with exceptional team building capability. To find a challenging position with an established company to which I can bring my extensive Graphic Design, Art and Creative Direction, Marketing, Management, Supervisory and Team Leading expertise, skill sets, education and experience to the table as well as my dedication, passion, enthusiasm, desire and strong will for success. Title: Graphic Design Graphic Designer Senior Graphic Designer Lead Graphic Designer Art Director Senior Creative Director Lead Creative Director Creative Director Designer Designing Illustrator Illustrating Manager Supervisor Marketing Web Designer Project Manager Graphic Artist Artist Consultant Freelance Freelance Artist Product Manager Production Supervisor Marketing Director Freelance Artist Vitual Freelance Graphic Artist Vitual Freelance Graphic Designer Vitual Freelance illustrator -

  • Corporate design
  • Time management
  • Design strategy
  • Advanced typography knowledge
  • Strong design sense
  • Conceptual thinker
  • Creative and artistic
  • Self-motivated professional

Founder of Guava Beach Inc

Founder of Creative Concept Consulting

Graphic Designer / Consultant / Freelancing Artist, 2011 to Current
Creative Concept ConsultingCity, STATE,
  • Projects include (but not limited to): Illustrations, graphics, marketing, branding, advertising, product photography, web asset building, trending, consultant, multiple website/mobile site building and maintenance, banner ads, etc.
  • Plus touchpoints - (packaging, in store, online, print, and direct) Product marketing ranges from mass merchandise to specialty shops, accomplished by following color, design, apparel, hard good trends, etc, implementing art direction, developing new and unique ideas, and adapting key design elements across both digital and print collateral while maintaining overall consistency within established guidelines and best practices of the brand, enhancing company vision and reputation.
  • Create regular communications to appropriate department heads and executives as well as work with various vendors ensuring completion of the project is on schedule and within budget, interfacing and communicating with internal and external customers on technical matters and project status.
  • Effectively collaborate with business owners and brand personnel to explore and develop creative options for company brand packaging as well as work closely with Creative Director, Content team members and application developers to strategize, analyze, research, plan, organize and execute assigned projects.
  • Work closely with Project Managers, Product Managers, staff, vendors and other members of the Development Team to help organize and direct projects as well as develop detailed specification documents with clear project deliverable and timelines, ensuring timely completion of deliverables.
  • Complete projects from concept through completion such as advertising, web design, packaging, catalogs, trade shows, sale representation collateral, in-store signage, marketing projects, etc, working with Product Managers to establish visual communication needs based on strategy, company goals, and budgets.
  • Work in all the stages of development and design with clients on front and back end design and creation, creating and producing print-ready graphic literature (advertisements, brochures, catalogs, posters, newsletters, flyers, point of purchase displays, cartons etc.) and creating attractive graphic images, logos and illustrations for print along with PowerPoint presentations, web, etc, as well as product development.
  • Responsible for print design; including layout; press ready of brochures, catalogs, direct mail, and advertising, as well as some digital design experience producing static and dynamic web pages, banner ads and emails to strategically and successfully execute design solutions properly and successfully.
  • Produce collateral (print) and content (digital) that effectively facilitates marketing brand awareness, lead generation/sales promotional efforts, positioning each product and service in its relative market, complying with brand objectives, appropriately servicing the customers, overseeing the design, layout and updating of marketing support materials (print and web), capable of leading creative aspects of a project end to end.
  • Develop brand identity concepts and create visual continuity across several mediums and outlets, utilizing current graphic design technology and computer software packages to produce advertisements, sales promotions, employee communications and public relations material for visual communications media, developing, designing and executing a project from concept to print and finalization.
  • Responsible for ensuring that the brand message is communicated with high visual impact, conceptualizing, creating, designing, and developing digital marketing materials ensuring visual consistency and branding across various touch points: web banners, website and web content, email campaigns and communications, social media assets, posters, direct mail, ads, etc.
Lead Creative Designer / Consultant / Project Manager, 2011 to 2012
Style Inspiration, IncCity, STATE,
  • Developed, designed and launched printed and embroidered apparel line (Wild Palms) as well as directed creative development and trend research, product and sales catalog.
  • Participated in design research with external users to identify critical use requirements and key product features, generating creative solutions, translating concepts and information into images, while using feedback to modify designs and applying design principles with attention to detail including info for men's and women's apparel options of styles and color palettes, staying within company set parameters.
  • Edited and supported graphics for technical guidelines, project plans, procedural documents, and other materials in support of company's ready wear line, while additionally overseeing projects and project related team members, implementing internal custom design requests, ensuring that work produced was in alignment with company's style guides, templates, design protocols, and product branding.
  • Branding included a variety in products and activities, for websites, advertising design, banners, product packaging design, corporate communications and corporate identity, logo design, sequential art, merchandising, publishing, marketing, etc, including all the branded products paper and promotional.
  • Assisted with problem resolution and provided strategic guidance to program management as required; improving daily sales rep communication; resolving schedule challenges; resolving conflicts and providing administration support; communicated with a wide variety of levels and positions within the organization including Senior Staff, Director and VP-level as well as stakeholders, keeping all involved up to date.
  • Inputed, maintained and updated seasonal graphic apparel line sheets, and distributed updates timely to appropriate departments, working with in-house design team incorporating the latest materials and technology into company designs to deliver an apparel collection.
  • Created graphic designs and pre-press seps for screen print, and design proof for embroidery with instructional information, electronic media for sample lines, retail garment collections, sales presentations and special projects according to standard protocol and systems, developing new creative decoration concepts for men's, and women's apparel, including dye garment colors coordination.
  • Worked closely and collaboratively with the with cross-functional team members and senior staff to ensure PLM (Product Lifecycle Management) and implementation of the vision and direction for each project to produce engaging design solutions for a wide range of clients spanning platforms, including development of presentations, print/ web/ digital materials, social media content, etc, contributing to business decisions.
Creative Director / Marketing Director / Art Director / Graphic Designer / Project Manager / Owner, 01/1992 to 01/2011
Guava Beach IncCity, STATE,
  • Created all designs and manufacturing of customized and private label apparel, supervised production, quality control, produced full marketing materials, plus booth and samples designing for tradeshows.
  • Serviced apparel shops, boutiques and theme parks - Clients included: Duty Free Shops, Disney, Sea World, Costco- Hawaii, Waikiki Traders, Sony Entertainment, etc, and collaborated with sales reps presenting apparel lines to SurfExpo- FL & CA, MAGIC-LV and many Souvenir & Gift Shows nationally.
  • Responsible for brand print design including layout of brochures, catalogs, direct mail, and advertising, as well as some digital design experience producing static and dynamic web pages, banner ads, etc.
  • Developed project plans using associated project planning tools, including work plans, schedules, milestones, critical paths and missions, risk and control assessment, and detailed tasks.
  • Developed apparel lines for missy, contemporary women, junior, men's, young men's, girls and boy; youth, toddler and infants.
  • Including photo shoots of products with models and photographed products in house.
  • Provided creative briefs for brand marketing programs and plans, working closely with the brand marketing team, graphic staff and copywriters to develop creative designs for marketing programs including web design, display advertising, email marketing, print collateral, presentations, sales collateral, etc, ensuring marketing information and brand guidelines, including creating tradeshow booth with branding concept.
  • Responsible for the on-time and on-budget completion of all projects assigned as well as for the timeliness and accuracy of product releases that enabled the company's manufacturing department to complete orders in an orderly and timely manner, ensuring company goals and objectives.
  • Worked with sourcing to select manufacturing technologies and vendors; designed new products from concept to production; interfaced with marketing and customers to understand and document development requirements; created innovative design solutions and managed all design projects.
  • Additional duties included (but were not limited to): Hiring, mentoring, coaching, and training junior staff; translating complex ideas into effective visual representations; managing, developing and framing concepts based on the creative brief; determining creative requirements and desired resources for projects; designed typography, illustrations, graphic elements and production pre-press separations for screen print.
  • Developed design concepts, storyboards, proposal graphics, cover designs, and marketing materials which enhanced the quality of company's visual, market and brand presence for private label.
  • Worked with sales team and clients, pitching designs, and understanding client needs; developed high-level concepts for design projects; created deliverables apparel product and samples, for catalog, display, and digital material; built and maintain consistent branding for all company material; coordinated designs and products; managed multiple projects from concept through completion; generated multiple concepts for a campaign or project as needed; projects include seasonal knowledge of demographical design options.
  • Strong expertise and knowledge working with textile screen printing, embroidery, heat transfer, embellishments, knit and woven fabrications; prints and colors, understanding of wash, garment dye/fabric treatments, garment construction, sewing techniques, fittings and measurements, screen printing, techniques on fabrics and dye processes, fabrications and manufacturing, Including patternmaking.
  • Elevated a brand's appeal through creative graphics, labels, hangtags and embellishments that help bring the brand's story to life, generating breakthrough ideas for point of purchase sales and lead the rep team in delivering compelling and cutting edge designs, effectively understand clients' needs and requirements.
  • Met quality standards at all times for all assigned deliverables and made recommendations to management for improvements in creative concept, tools, approaches, processes and assigned tasks, participating in planning meetings with clients and internal teams to develop assignments of varying scope and complexity.
  • Managed $3.5M in gross sales and sold company in 2011, and was retained as consultant and designer.
Art Director / Graphic Designer / Project Manager, 1989 to 1992
Spectrum GlassCity, STATE,
  • Created designs and marketing concepts for hard goods; gift shops, casinos, theme parks and cruise ships while directing individual and multiple projects, defining project scope and objectives, assigning tasks, developing and maintaining project schedules, working with cross-functional project team(s) and adhering to project deadlines, while staying within the approved budgeted parameters accordingly.
  • Clients included: Caesars Palace, The Mirage Properties, Caribbean Cruise Lines, Universal Studios Hollywood & Orlando MGM Grand, Disney, Flamingo Hotel, Hilton Hotel Properties, Treasure Island, etc.
  • Designed visually appealing and creative layouts; producing digital comps, production samples, product ordering line sheets and designed product packaging, developing artwork designs for all types of hard good products, working closely with clients and sales team to build custom graphics to their marketing specifications coordinating art to produce multiple products themes.
  • Lead project team(s) in the development of integrated solutions, completing the project lifecycle from concept and requirement development through product approvals, verification, and operational provisioning, additionally training, briefing, coaching/mentoring other graphic artists and production artists.
  • Managed tight project deadlines and large volumes of work while still maintaining a high level of creativeness, where the scope of work involved digital design and production, and drew heavily on strong typography, concept development, and fastidious attention to quality and detail.
  • Created and lead the visual appearance and conceptual imagery (creative vision) of client deliverables from concept to production-ready art for assigned clients, spanning all potential gift & promotional products.
  • Ensured accurate, consistent, and timely completion of products within budget, based on objectives and concepts established by the client and sale rep, ensuring high quality standards in all comps, samples and purchase orders fulfillment; maintaining strong client relationship and overall satisfaction.
  • Worked closely with buyers, sales team, design team and production teams to produce consistent, high-quality solutions that support the business, establishing and maintaining standards, style guides, templates, and any necessary elements to ensure the proper execution of brand trademarked produces accordingly.
  • Collaborated with the Creative Director, art team, venders, and external teams to provide clear and effective feedback to ensure creative consistency across all areas of the production, creating, overseeing, and managing the development of each product's printablity, decorating domestically and internationally.
  • Help lead sales team in the development and design of great brand-focused ideas comps, samples and bring them to life, conceptualizing and executing creative materials to support the company to create new concepts for potential clients.
B.A: Graphic Design Fine Art, Expected in
Grand View University, IA - , Accounting
Graphic Design Fine Art
: Web Design, Expected in
El Camino College Center for the Arts - ,

Web Design

Select One: , Expected in
Pasadena Center School of Design - ,

Advanced Illustration

Select One: , Expected in
Lynda Workshops - ,

Maintaining Current with Adobe Suite, Microsoft Office ,Wordpress etc


Macintosh; Mac 8, Mac 9 Classic, Mac OS, Mac OS X; Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion, Yosemite, Keynote, Microsoft Office Suite Software; MS Windows 95 / 98 / 2000 / XP Pro / Vista / Windows 7, 8, MS Word 95 / 97 / 2000 / XP Pro / 2013, MS Excel 97 / 2000 / XP Pro / Vista / Windows 7 / 2013, MS Power Point, Outlook, Illustration, Graphics, Merchandising, Branding, Advertising, Photography, Web, Adobe CS & CC, Muse, InDesign, PhotoShop, InCopy, Fireworks, Acrobat Pro, Illustrator, Typography, FreeHand, Embroidery Software Punto, Wordpress, QuarkXpress, PageMaker, Dreamweaver, Flash, HTML, CSS, Adobe DPS, SharePoint, Watercolor/Acrylic Painting, Social Media-Facebook, Instagram, Twitter, Linkedin and Pinterest

Additional Information
  • U.S. Citizen - *(References Available Upon Request)
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Resume Overview

School Attended

  • Grand View University, IA
  • El Camino College Center for the Arts
  • Pasadena Center School of Design
  • Lynda Workshops

Job Titles Held:

  • Graphic Designer / Consultant / Freelancing Artist
  • Lead Creative Designer / Consultant / Project Manager
  • Creative Director / Marketing Director / Art Director / Graphic Designer / Project Manager / Owner
  • Art Director / Graphic Designer / Project Manager


  • B.A
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