Global Market Research And Ar Director resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Experienced senior market research manager and thought leader with proven track record in achieving organizational goals on time and within budget. 15+ years developing critical strategic initiatives to meet pressing challenges facing companies and deliver business objectives. Developed strategic input to drive business plan development by using quantitative and qualitative market research, analysis of global cultural trends, go-to-market innovation and marketing analytics. Strong project & program management, relationship management, networking and communications skills. Conducted surveys and developed research deliverables for client narratives and sales collateral. Master's Degree (MBA) in International Management. BSBA in Management Science. Bi-lingual (English/Dutch).
Core Qualifications
Market research and competitive analysis
Strategic planning and development
Business strategy analysis and positioning
Advertising and brand development
Thought Leadership and program management
Media, analyst and public relations
Experience
06/1999 to 06/2005
Global Market Research and AR DirectorIconma, L.L.C. – Dayton, OH,
Created, managed and monitored the strategic planning process as a member of the corporate global 3-year and 1-year Strategic Planning Committee. Appointed by president and CEO
Developed 1st ever centralized and coordinated customer satisfaction survey carried out globally. Gathered and analyzed customer intelligence and made inferences on world-wide trends for future purposes. As a consequence, one large customer had reduced costs, simplified administration processes and increased end-user satisfaction: help-desk user satisfaction increased from 50 to 90% while technical support customer satisfaction increased from 40 to 88%
Managed and collaboratively worked with external market research firms and industry analysts/influencers to develop global marketing plans
Worked with stakeholders to assist in defining go-to-market initiatives, roll-out and execution on a global, regional (EMEA) & local level
Wrote and designed 1st ever corporate "Building Futures for our Clients/Analysts" marketing brochure which went on to be published in 15 languages and used worldwide as a valuable sales tool
Developed, monitored and managed 2 million dollar global Market Research and Analyst Relations (AR) program. 7 direct reports. Responsible for all global market research procurement and global country allocation/spend
06/2005 to 02/2012
Market Research and Thought Leadership DirectorRamapo Outdoor – City, STATE,
Analyzed and synthesized segment data, performance, forecasting and budgets into marketing strategy leading to successful business results
Recognized market issues and trends and proactively proposed ideas, plans contingencies and brainstorm initiatives to address business needs
As a member of the Strategic Planning Committee, collaborated with product strategy brand management, sales management and brand communications to ensure campaigns remained relevant to consumers and that all initiatives supported the brand direction and segment strategies
Commanded respect with global business units, divisions and cross-functional teams based on knowledge of segment goals and channel capabilities ultimately adding value and providing the ability to influence the strategic annual marketing plan
02/2012 to 08/2012
London 2012 Olympic Games Event ManagerLOCOG – City, STATE,
Successfully planned and managed the London Olympic & Paralympic Games together with a great team of architects, sports managers, former Olympic and Paralympic athletes, contractors & sub-contractors, London department of transport(TfL), British government, hospitality services as well as strategic media & business partners/alliances
Successfully planned and executed London 2012 events as part of the London Prepares Series staging 46 World Championships simultaneously with 26 Olympic Sports and 20 Paralympic Sports with 14,700 athletes, 21,000 media and broadcasters, and millions of ticketholders
Demonstrated strong ability to influence others
08/2012 to Current
Management ConsultantGate Strategic – City, STATE,
Partnered with management teams in strategic planning and program development to increase sales & revenue, drive attendance, build brand loyalty and preference among key market segments
Worked with Consumer Insight teams to deeply understand audience opportunities, motivators and barriers
Provided key market intelligence & research to client's on who their target customers were and how best to adapt their marketing, communications & commercial mix to reach those customers with relevant campaigns, partners and messaging
Demonstrated critical decision making and problem solving skills, leading to inspiring strategic marketing plans engagement and ultimately business performance
Education
Expected in
MBA: International Management & Marketing Monterey Institute of International Studies - Monterey, California GPA:
Expected in
Bachelor of Science: Management Science Shippensburg University of Pennsylvania - Shippensburg, Pennsylvania GPA:
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