Senior Global Public Relations, Influencer Marketing & Communications Strategist with a Passion for Storytelling, a Proven Track Record of Developing Creative, Breakthrough Programming, and 15 Years of Consumer Brand Experience.
Manage strategy, growth and oversight of national public relations for select Dunkin' U.S. business segments by developing and executing creative and impactful public relations programs that support business priorities. This role involved:
• Creating and executing robust and innovative public relations strategies for Dunkin' that promoted the reputation and growth of the business, effectively positioning the brand at the forefront of the industry.
• Managing proactive public relations campaigns targeting consumer, entertainment, business, lifestyle, retail, and digital media that support key business priorities and drive to store.
• Managing and overseeing segments of the U.S. PR agency network, including 40 regional agencies nationwide.
• Working cross-functionally to ensure public relations goals and strategies align with franchisee networks, as well as marketing, paid media, and operations teams by leveraging resources to effectively deliver proactive media results.
• Developing and overseeing communications strategies around new market penetration, grand openings and key activities in major regional markets with localized support to field marketing teams.
• Serving as a key business partner to U.S. leadership, while developing strategies to platform key executives in the media.
• Management of junior team members.
• Grew from Manager.
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