Experienced marketing and communications professional with 11 years of experience leading corporate marketing and internal communications for international business unit with 17,000 employees in 37 countries. Extensive experience collaborating with multiple stakeholders across the globe to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.
Go-to-market strategy development
Public relations and corporate communications
Product Positioning & Branding
Web and social media strategy development
Product Positioning & Branding
Excellent written and verbal communicator
Cross-functional team leadership
Experienced supervisor with a passion for talent development
Experienced advisor to senior leadership
Cargill - Animal Nutrition Business UnitNovember 2011 to CurrentGlobal Communications Manager Hopkins, MNAsked to lead the communications team and strategy during the largest acquisition in Cargill's history, integrating over 7,000 employees in 23 countries. Provided leadership to internal and external organization communication strategy including PR, crisis communications, and internal communications. Provided consultation and direction to senior leadership.
Developed communication organization design and communication strategy for Cargill Animal Nutrition post-acquisition.
Managed internal and external communication strategies for nation-wide product recall.
Managed internal communications and PR for class action lawsuit.
Cargill - Animal Nutrition Business UnitFebruary 2011 to November 2011Global Web Strategy Manager Hopkins, MNProvided leadership and expertise for Cargill's global feed business across 24 countries in the area of web design and usability, e-mail marketing, e-commerce, mobile marketing, social media, blogging, search engine optimization (SEO), search engine marketing (SEM), and direct marketing tactics using the web.
Developed framework and process to support the global website needs of the business.
Led cross-functional team to launch global Intranet site to serve 5,000 global employees
Led multi-species, geography, and business unit team to create and launch global website directed at the animal feed segment www.cargill.com/feed
Cargill - Animal Nutrition Business UnitAugust 2008 to January 2011Web Strategy Marketing Manager Hopkins, MNWeb marketing lead for web strategy for North American consumer-facing business across six brands with distribution across the US and Canada. Used market research insights and customer segmentation to develop effective online targeting strategies.
Established web-marketing organization, infrastructure, and strategy for $30 million B-2-C US retail feed business.
Led successful selection of and transition to new web development platform – Oracle Site Studio
Launched Nutrena brand Facebook page and blog. The Facebook page is currently the largest in our industry and in Cargill with 30,000 fans and counting.
Cargill - Animal Nutrition Business UnitApril 2007 to September 2008Marketing Specialist Hopkins, MNMarketing lead for specialty feed ingredients brand worldwide. Managed development and implementation of all marketing activities targeted to dairy, pork, poultry, and beef production industries.
Managed brand redesign from concept to execution
Managed the implementation of consumer relationship management database to be used by all brands in the business unit.
Managed a cross-functional team to create and launch a successful e-commerce website.
Cargill - Animal Nutrition Business UnitJanuary 2004 to April 2007Marketing Coordinator Hopkins, MNResponsible for communications planning, collateral development, and planning for PR, tradeshows, and events, primarily targeted to the Dairy production industry.
Cargill - Feed Applications Business UnitJune 2001 to January 2004Marketing Assistant Hopkins, MNAssisted the marketing department with collateral development, tradeshows, and events, and sales support activities for an international feed additives brand.
Concordia University2013Masters of Business AdministrationSt.Paul, MN, USA
Expected Completion June 2013
Current GPA 4.0
Kaizan Leader Training2012Certificate
Certified in the fundamentals of lean manufacturing and Kaizan event facilitation
Cargill High Performance Leadership Academy2011Select OneNomination-based leadership program
Cargill Marketing Academy l 2008
Fundamentals of Management l 2010
High Performance Management l 2011
George Washington University2008Certificate: Project Management Fundamentals
Concordia University2008Bachelor of Arts: Innovation & Marketing ManagementSt.Paul, MN, USA