Marketing Manager effective at delivering high-quality content for
digital, traditional and social marketing. High achiever who produces
results individually, as well as part of a results-focused team. Adept at executed project plans to engage and to maintain clients relationships. Proven track record of consistently exceeding annual enrollment and user acquisition goals. Self-driven, outgoing problem-solver with a passion for employing advanced techniques and technology to facilitate the development of the product.
High-energy, organized marketing coordinator highly effective in project and personnel management and market trend identification. Desires an upper-level marketing or account management position.
Creative and innovative
Strong time management
Product marketing specialist
Advertising solution development
Special events planning
E-mail and direct mail marketing campaigns
Press release writing
Social networking design/management
Online marketing strategies
Strategic event planning
GED COORDINATOR AND TRAINER04/2013
to Current CHICANOS POR LA CAUSA – PHOENIX,
Restructured the General Educational Development (GED) program at
CPLC, increased program size, client enrollment and revenue by 250%.
Conducted business analysis and gathered and leveraged data to drive decision-making.
Directed and developed multifaceted marketing strategies to recruit students into the GED program, including implementing campaigns for email, online advertising and search engines.
Promoted the program with leads clients by communicating and identifying key messages to explain the function of the service// to deliver clearly the company messages.
Reviewed the financial aspects of product development, such as budgets, revenue and expenditures.
Written the proposal for grants to increase the finances of the program.
Directed the recruitment, training and performance evaluations of volunteers and supervised their daily activities.
Managed vendors and negotiated agreements with suppliers for all course material.
Answered calls to address customer inquiries and provide product information.
Coordinated the visit of inmigration officers for target clientele.
Administered and evaluated assessment tests to place students in the appropriate program level.
Registered students, managed admissions process, and monitored students' academic progress.
Written and delivered letters of enrollment for students.
Wrote reports and case summaries and compiled work records, including required statistics.
Instructed bilingual students in Math, Science, Reading and Social Studies aligned with the Common Core Standards.
to 12/2012 FORMALIA, MADRID, SPAIN
Trained companies in the effective use of their budget to provide educational courses to their employees.
Planned, coordinated and facilitated professional development courses for private businesses utilizing various instructional modalities, including e-learning, distance learning and classroom-based training.
Recruited qualified teachers, purchased required materials and coordinated facility rentals while staying within budget.
Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with a 85% success rate.
Built strong client relationships and provided high value-adding services, resulting in a 15% company market share increase.
Maintained and organized a customer database of over 600 clients nationwide.
Researched and customized service proposals for clients.
to 09/2010 TILESA-STUDIOAFUERA – MADRID,
Registered, advised and monitored the files of Spanish students in study-abroad programs.
Provided exceptional customer service to all students who contacted or visited the student service department.
Translated documents into Spanish for program use.
Created marketing materials for various publications, including flyers, brochures and advertisements.
Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
Coordinated domestic and international travel arrangements, including booking airfare, hotel and transportation.
Assisted with event planning, including associated travel and logistical arrangements.
Completed data entry, tracked resumes and maintained the applicant tracking system.
Assisted senior recruiting staff with career fairs and recruiting events.
Processed client rebate reconciliation, reporting and check requests.
to 02/2007 HAVANA UNIVERSITY – HAVANA,
Developed Spanish lesson plans, coursework and activities that aligned with course objectives.
Taught students how to understand, speak, read and write in Spanish, leveraging learning technology.
Developed programing activities to engage students.
Guided students through intercultural events on and off campus.
Implemented reading and writing workshops to increase student literacy and support school reading programs.
Developed program to work with students and increase interest in higher learning.
Improved student's analytical skills by introducing state-of-the-art computer program technologies.
Collaborated with a team of faculty to develop after-school tutorial program for students in need of extra help.
S.O.A.R. Program Training, Phoenix Workforce Connection, Phoenix, AZ, 2013Adult Education Teaching Certification: 2014Arizona Department of Education-
Master's Degree: Marketing and Management2009International School of Marketing and Management-
MadridMarketing and Management
Bachelor´s Degree: Spanish Philology2001University of Havana-