I have an
excellent understanding and experience in social &
digital marketing strategy, operations, retail/e-commerce international business & international & domestic logistics,
brand management, manufacturing and sales. I work extremely well and thrive with ambiguity
and gray areas. Highly analytical and strategic in focus, yet with an excellent
understanding of trends and consumer behavior with deep knowledge of a variety of industries.
Product Innovation & Development
Business Modeling & Planning
Operations & Service Strategy
Entrepreneurship & Management
Social Media & Digital Marketing
Marketing Concepts & Positioning
W.T. Sherman & CoJuly 2014 to CurrentFounder/President Lake Forest, IL
Conceived, designed & operated W.T.
Sherman & Co an e-commerce site for high-end, unique and hard to find hunting & outdoor sporting goods.
Wrote all copy for the website, created unique videos & demos and created a blog demonstrating the product differentiation.
Secured Venture Capital in 2015 Sales up 108% to LY.
Created a loyal customer base with $600+ avg.
per customer sale.
Negotiated pricing and exclusivity contracts with top European sporting companies.
Identified customer needs/trends and gaps in the marketplace through own research, surveys and online analytics.
Created and improvised strong strategic marketing and sales plan based on regional events that maximized the efficiency of reaching new customers.
Created unique pop-up shops for customers to gauge the quality and modern point of difference vs.
the traditional competition.
ROI from events was typically 300% - 400% Handled & negotiated all warehouse, logistics & customs clearance for goods to get to the United States Created and developed all digital advertising & social media accounts.
Click through rates for social media campaigns were typically 4% - 6% Created CRM through email marketing techniques to generate a core customer base that provided consistent sales.
NATU BeautyApril 2013 to July 2014Co-Founder/Director Lake Forest, IL
Marketing & Product Development Developed strategic plans to increase profit in the following areas: creation of brand identity; product names; product designs; website designs; consumer education campaigns; social media & digital campaigns; factory inspections; Google Analytics; surveys, pre and post products launches.
Instrumental in gaining several new accounts & retailers, achieving sales growth of 10 times sales from 2013 to 2014.
Involved on new product development and testing.
Lead brand repositioning and copy development for hair care line.
Worked with digital agencies to develop grassroots & digital marketing efforts to increase sales.
Managed budgets for all campaigns.
Identify and engage with suppliers to develop sampling efforts directed at core potential users.
Set up and implemented promotional plans for Target, Whole Foods & Amazon.com.
Develop sales presentations, worksheets, and set-up forms for Target, Whole Foods, Amazon & other independent retailers and e-tailers.
Led sourcing of new manufacturing plants and ingredients for products, obtaining lowest costs from vendors.
Create competitive analysis and scout for new trends/products and competitors.
Neiman MarcusOctober 2010 to May 2014Assistant Buyer - Precious Jewelry Dallas, TX
Sourced and helped negotiate Neiman Marcus's largest multi-million $ single sale to date.
Added a 14% sales increase for FY14 to FY13, exceeding sales plan by $20 million identifying new areas of growth Added a 12% sales increase for FY13 to FY12, exceeding sales plan by $12 million using data and customer analysis.
Developed sales and volume plans, expense targets, and profitability goals.
Grew Business to over $100million, beating pre-recession sales levels.
Developed, edited & planned product assortment for neimanmarcus.com.
Worked with digital advertising to help generate steady 7% - 15% monthly increases after launch.
Improved ROI and Profit of slow performing vendors and merchandize by creation of seasonal plans.
Help developed & worked with production on Neiman Marcus Diamond line and Forevermark products exclusive to Neiman Marcus.
Squaw Valley Ski CorpOctober 2007 to May 2010Sales Olympic Valley, CA
Achieved $15K sales per month of skiing/snowboarding merchandise.
Managed and operated upper mountain retail stores.
Nissan North AmericaFebruary 2006 to July 2007Consumer Affairs Specialist Franklin, TN
Selected to oversee corporate's busiest region-New York City metropolitan area.
Liaison between dealers, customers, and internal departments.
Achieved 95% success rate in mediating complex dealer/consumer disputes.
Worked with Engineering and Service departments to determine course of action for dealers Used technical knowledge to determine which repairs should be considered under warranty Awards & Distinctions Diamond Award - Precious Jewelry, 2012, for support and partnership between Neiman Marcus Group.
Merchant of the Year - Precious Jewelry, 2011 for the Neiman Marcus Group.
Corporate Office and Stores.
Merchant Team of the Month, Precious Jewelry, 2010 - 2014 - Awarded 12 times over 3 years for beating plan.
Education & Training
Bates College2005Bachelor of Arts: Political ScienceLewiston, ME, USA
Senior Thesis was on the study of why we implement laws that no one follows.
Varsity Lacrosse. 4 year starter. 2001 - 2005
Student Conduct Committee 2004 - 2005
Dangerous Goods Certificate, Licensed international importer
of Dangerous Goods
Awards & Distinctions
Diamond Award – Precious
for support and partnership between Neiman Marcus Group.
Merchant of the Year –
Precious Jewelry, 2011 for the Neiman Marcus Group. Corporate Office and Stores.
Merchant Team of the
Month, Precious Jewelry, 2010 - 2014 – Awarded 12 times over 3 years for beating