Livecareer-Resume
JC
Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

A dedicated creative marketing director with over a decade of experience in developing innovative and ethical methods to bring creative visions to life. Possessing a record of demonstrated success in campaign development, digital storytelling, strategic planning and brand partnerships. Ultimately lead and consulted brands during their transition into a creative platform while building positive client relationships and promoting products with progressive and forward-thinking approaches.

Skills
  • Strategic communications
  • Visual product development
  • Marketing leadership
  • Campaign development
  • Brand-building strategies
  • Marketing campaign management
  • Partnership Marketing
  • Product Launch production
  • Customer Relationship Management (CRM)
  • Retail Marketing
  • Creative development
  • Working collaboratively
  • Design
  • Business growth
  • Trend forecasting
  • Digital marketing
Experience
10/2016 to 12/2020 FOUNDER + CREATIVE DIRECTOR Bell Partners, Inc. | Fort Mill, SC,
  • Created an ethically sourced, cruelty free, vegan, genderless, accessibly priced skincare line, focus on activism and philanthropy.
  • Oversaw all teams in the management of brand strategies, product development, sales, event planning, social and digital content production and influencer marketing.
  • Directed and created campaign, digital assets for the brand, focusing on the key demographics in beauty, fashion and music industry.
  • Created visual stories for press coverage, launches, DTC emailers around the concept of Self Care being the first step towards personal balance.
  • Worked with various organizations such as Direct Relief (a disaster relief organization), Bottomless Closet (helped disadvantaged women re-enter the workforce and achieve success).
07/2014 to 11/2016 DIGITAL MARKETING DIRECTOR Gold's Gym International, Inc. | Kennewick, WA,
  • Oversaw and lead the expansion of the Adidas Combat Sport business in the US through digital campaigns and events in targeted combat fitness markets i.e Boxing, MMA, Muay Thai and Brazilian Jujitsu.
  • Planned and managed all digital strategies from inception to creation (advertising design/ social) in tandem with CD and sales to further the brand’s mission, increase brand exposure and audience engagement.
  • Developed athletic sponsorships, partnership programs and digital campaigns for organizations like UFC, to target both local and national markets.
  • Worked with athletes to create stories and digital content for cross-platform promotions to support various tenpole initiatives.
06/2014 to 12/2014 Creative + Brand Consultant Tapout (ABG) | City, STATE,
  • Participated in the rebranding and repositioning of the Tapout (tapout.com) brand across multiple marketing platforms.
  • Developed the brand identity with distinctive graphic style and tone for all company communications.
  • Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with the consumer demand of a more active wear focused product line.
  • Partnered with brands like WWE through the creation of said line and a developed promotional materials to support the launch of a ring apparel line that was endorsed by WWE athletes at major marketing events.
01/2006 to 02/2013 Marketing Director Mishka | City, STATE,
  • Transformed a small start up streetwear brand into a multi million dollar staple in the fashion community.
  • Conceptualized and produced each season’s marketing and advertising campaigns, including photo and video creative, amalgamating the design and lifestyle (music & art) aspects of the brand.
  • Directed and produced shoots and lookbooks to support fashion launches; Curated nightlife events in NYC, LA London, Tokyo, Rome, Paris, Singapore, Warsaw, Berlin, Moscow to promote each launch.
  • Developed pitching materials to communicate the campaign to top entertainment, fashion, music and art publications throughout the duration of each season to enrich the brand's profile and maximize sales and market exposure.
  • Managed brand partnerships and the creation of limited edition items for the brand or co-branded partnerships featuring various artists and NBA and NFL athletes.
Education and Training
Expected in 2010 Bachelor of Arts | Advertising Design Fashion Institute of Technology, New York, NY GPA:
Expected in 2008 Associate of Arts | Communication Design Fashion Institute of Technology, New York, NY GPA:
Expected in 2005 Associate of Arts | Marketing and Advertising Fashion Institute of Technology, New York, NY GPA:
Website
  • seriousbusiness.me

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School Attended

  • Fashion Institute of Technology
  • Fashion Institute of Technology
  • Fashion Institute of Technology

Job Titles Held:

  • FOUNDER + CREATIVE DIRECTOR
  • DIGITAL MARKETING DIRECTOR
  • Creative + Brand Consultant
  • Marketing Director

Degrees

  • Bachelor of Arts
  • Associate of Arts
  • Associate of Arts

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