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FOUNDER + CREATIVE DIRECTOR Resume Example

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FOUNDER + CREATIVE DIRECTOR
Summary

A dedicated creative marketing director with over a decade of experience in developing innovative and ethical methods to bring creative visions to life. Possessing a record of demonstrated success in campaign development, digital storytelling, strategic planning and brand partnerships. Ultimately lead and consulted brands during their transition into a creative platform while building positive client relationships and promoting products with progressive and forward-thinking approaches.

Skills
  • Strategic communications
  • Visual product development
  • Marketing leadership
  • Campaign development
  • Brand-building strategies
  • Marketing campaign management
  • Partnership Marketing
  • Product Launch production
  • Customer Relationship Management (CRM)
  • Retail Marketing
  • Creative development
  • Working collaboratively
  • Design
  • Business growth
  • Trend forecasting
  • Digital marketing
Experience
FOUNDER + CREATIVE DIRECTOR | 11/2016 to 01/2021
Company Name - City, State
  • Created an ethically sourced, cruelty free, vegan, genderless, accessibly priced skincare line, focus on activism and philanthropy.
  • Oversaw all teams in the management of brand strategies, product development, sales, event planning, social and digital content production and influencer marketing.
  • Directed and created campaign, digital assets for the brand, focusing on the key demographics in beauty, fashion and music industry.
  • Created visual stories for press coverage, launches, DTC emailers around the concept of Self Care being the first step towards personal balance.
  • Worked with various organizations such as Direct Relief (a disaster relief organization), Bottomless Closet (helped disadvantaged women re-enter the workforce and achieve success).
DIGITAL MARKETING DIRECTOR | 08/2014 to 12/2016
Company Name - City, State
  • Oversaw and lead the expansion of the Adidas Combat Sport business in the US through digital campaigns and events in targeted combat fitness markets i.e Boxing, MMA, Muay Thai and Brazilian Jujitsu.
  • Planned and managed all digital strategies from inception to creation (advertising design/ social) in tandem with CD and sales to further the brand's mission, increase brand exposure and audience engagement.
  • Developed athletic sponsorships, partnership programs and digital campaigns for organizations like UFC, to target both local and national markets.
  • Worked with athletes to create stories and digital content for cross-platform promotions to support various tenpole initiatives.
Creative + Brand Consultant | 07/2014 to 01/2015
Company Name - City, State
  • Participated in the rebranding and repositioning of the Tapout (tapout.com) brand across multiple marketing platforms.
  • Developed the brand identity with distinctive graphic style and tone for all company communications.
  • Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with the consumer demand of a more active wear focused product line.
  • Partnered with brands like WWE through the creation of said line and a developed promotional materials to support the launch of a ring apparel line that was endorsed by WWE athletes at major marketing events.
Marketing Director | 01/2006 to 02/2013
Company Name - City, State
  • Transformed a small start up streetwear brand into a multi million dollar staple
  • Directed and produced shoots and lookbooks; curated nightlife events in NYC, in a time where culturally streetwear brands were moving the needle forward.
  • Conceptualize and produce each season's marketing/advertising campaigns, including and not limited to photo and video lookbooks, amalgamating the design and lifestyle (music & art) aspects of the brand; communicate the campaign to fashion, music and art publications throughout the duration of each season in order to enrich the brand‘s profile, maximize sales and market exposure.
  • Management of brand partnerships and creation of limited edition items for the brand or co- branded unique merchandising for artists, brands, licensing companies and events.
  • Daily relations with online and press publications, stylists, production companies for television shows/motion pictures & music videos.
  • Online marketing platforms management and integration of online retail marketing activities to generate sales and further consumer relations and interactivity.
  • Music Department Management: Artist & Repertoire; management and complete production of each physical and digital release; creation of a production/promotion schedule curating relations with online and print publications in order to maximize exposure.
  • International Artist programming: selection of key spokespeople for the brand from television personalities to music artists and athletes.
  • International Event programming: selection of key market cities and promoters in order to create and/or expand visibility of the brand by sponsoring monthly music events through brand partnerships, promoter cross promotions and on site promotional tools (London, Tokyo, Rome, Paris, Singapore, Warsaw, Berlin, Moscow); Organization of seasonal events focusing on the brand's flagship stores (NYC,LA,Tokyo).
  • Athletic Department Management: management and promotion of the brand's Combat Sports team, Fixed Gear Cycling and skateboarding team; management and selection of sponsored Athletes in the major sporting leagues (NBA,NFL).
Education and Training
Fashion Institute of Technology - City, State
Bachelor of Arts
Advertising Design, 2010
Fashion Institute of Technology - City, State
Associate of Arts
Communication Design, 2008
Fashion Institute of Technology - City, State
Associate of Arts
Marketing and Advertising, 2005
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Resume Overview

School Attended

  • Fashion Institute of Technology

Job Titles Held:

  • FOUNDER + CREATIVE DIRECTOR
  • DIGITAL MARKETING DIRECTOR
  • Creative + Brand Consultant
  • Marketing Director

Degrees

  • Bachelor of Arts
    Associate of Arts
    Associate of Arts

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