, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Summary
A dedicated creative marketing director with over a decade of experience in developing innovative and ethical methods to bring creative visions to life. Possessing a record of demonstrated success in campaign development, digital storytelling, strategic planning and brand partnerships. Ultimately lead and consulted brands during their transition into a creative platform while building positive client relationships and promoting products with progressive and forward-thinking approaches.
Skills
Strategic communications
Visual product development
Marketing leadership
Campaign development
Brand-building strategies
Marketing campaign management
Partnership Marketing
Product Launch production
Customer Relationship Management (CRM)
Retail Marketing
Creative development
Working collaboratively
Design
Business growth
Trend forecasting
Digital marketing
Experience
10/2016 to 12/2020FOUNDER + CREATIVE DIRECTORBell Partners, Inc. | Fort Mill, SC,
Created an ethically sourced, cruelty free, vegan, genderless, accessibly priced skincare line, focus on activism and philanthropy.
Oversaw all teams in the management of brand strategies, product development, sales, event planning, social and digital content production and influencer marketing.
Directed and created campaign, digital assets for the brand, focusing on the key demographics in beauty, fashion and music industry.
Created visual stories for press coverage, launches, DTC emailers around the concept of Self Care being the first step towards personal balance.
Worked with various organizations such as Direct Relief (a disaster relief organization), Bottomless Closet (helped disadvantaged women re-enter the workforce and achieve success).
07/2014 to 11/2016DIGITAL MARKETING DIRECTORGold's Gym International, Inc. | Kennewick, WA,
Oversaw and lead the expansion of the Adidas Combat Sport business in the US through digital campaigns and events in targeted combat fitness markets i.e Boxing, MMA, Muay Thai and Brazilian Jujitsu.
Planned and managed all digital strategies from inception to creation (advertising design/ social) in tandem with CD and sales to further the brand’s mission, increase brand exposure and audience engagement.
Developed athletic sponsorships, partnership programs and digital campaigns for organizations like UFC, to target both local and national markets.
Worked with athletes to create stories and digital content for cross-platform promotions to support various tenpole initiatives.
06/2014 to 12/2014Creative + Brand Consultant Tapout (ABG) | City, STATE,
Participated in the rebranding and repositioning of the Tapout (tapout.com) brand across multiple marketing platforms.
Developed the brand identity with distinctive graphic style and tone for all company communications.
Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with the consumer demand of a more active wear focused product line.
Partnered with brands like WWE through the creation of said line and a developed promotional materials to support the launch of a ring apparel line that was endorsed by WWE athletes at major marketing events.
01/2006 to 02/2013Marketing DirectorMishka | City, STATE,
Transformed a small start up streetwear brand into a multi million dollar staple in the fashion community.
Conceptualized and produced each season’s marketing and advertising campaigns, including photo and video creative, amalgamating the design and lifestyle (music & art) aspects of the brand.
Directed and produced shoots and lookbooks to support fashion launches; Curated nightlife events in NYC, LA London, Tokyo, Rome, Paris, Singapore, Warsaw, Berlin, Moscow to promote each launch.
Developed pitching materials to communicate the campaign to top entertainment, fashion, music and art publications throughout the duration of each season to enrich the brand's profile and maximize sales and market exposure.
Managed brand partnerships and the creation of limited edition items for the brand or co-branded partnerships featuring various artists and NBA and NFL athletes.
Education and Training
Expected in 2010Bachelor of Arts | Advertising DesignFashion Institute of Technology, New York, NYGPA:
Expected in 2008Associate of Arts | Communication DesignFashion Institute of Technology, New York, NYGPA:
Expected in 2005Associate of Arts | Marketing and AdvertisingFashion Institute of Technology, New York, NYGPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
