Goal-driven Founder executive offering thirty years of progressive business experience. Strategic leader and decisive business professional brings track record of success in start-up companies. Background managing multiple products from ideation to market launch and profitable monetization.
Decisive and hardworking leader with in-depth understanding of complex business issues, product development, on-boarding employees to align with company mission and vision.
Strong entrepreneurial spirit, open mind and willingness to take on new challenges.
Customer-oriented, strategic-thinking in building relationships, cultivating partnerships, retaining top accounts.
Self-motivated with expertise on expanding network connections, persuasively introducing products, inventory control and revealing customer needs to deliver solutions.
In 2015 I earned an eMBA from Harvard Business School. I used that new knowledge and created the vision for Genetic Direction.
I left daily operations and allow my CEO to run the business with my input.
We've since pivoted twice.
Once moving from DTC (direct to consumer) since we were first to market and focused on B2B.
The second pivot we added a COVID19 test to our product line for in home use.
This was a challenge since we're not focused on diseases state.
I list this as an accomplishment since the disease state is a large barrier to entry, but our medical director was most instrumental in helping us through the process to bring this into the fold of large competitors.
I've spoke at Children's Hospital to educate doctors, nurses and business professionals.
I've consulted on topics specific for increasing sales and in some cases reworked the business model. Or simply created the message for business owners to convey to employees about the importance of its direction and the mission for a congruent message and vision.
It was also a pleasure to be interviewed by talented people at NBC, TXCN, WFAA, Fox Sports Southwest, and WB33 in addition to many appearances on such shows as Good Day Dallas, the Channel 4 Morning Show, Texas Accents and Health Connection.
My latest book, Potentially You, published in 2017 challenges readers and provide the tools and insights to identify and breakthrough self-imposed limitations to realize new possibilities to help them more easily move in the direction they've dreamed about for years
Companies Worked For:
Job Titles Held: