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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

Award-winning creative producer of unique experiences and original content. Innovative brand and marketing executive, expert in positioning both established and emerging brands with a focus on data-driven tactics maximizing profits, brand awareness and customer acquisition. Hardworking leader with excellent communication abilities offering 15+ years of experience in successfully managing projects and teams in multiple territories.

Work History
05/2016 to Current Founder, Co-Producer & Creative Director ONDALINDA FESTIVAL, Very Rouge Productions LLC | City, STATE,
  • ONDALINDA is a unique yearly music, art & wellness festival that takes place in Mexico (5th edition in 2020) Video + Press Book.
  • Hire & manage international team of 50 people posted in 2 countries & in 3 languages (English, French & Spanish).
  • Build & manage event budget (1Million+ USD) optimizing revenues (ticket sales, sponsorship, merchandizing, add-ons, experience offerings & commissions on rentals) and reducing costs (overhead, talents, logistics, operations, content.).
  • Secure & manage sponsors: LVMH (Moet Hennessy), InBev (Stella Artois), Rolex Group, Aero Mexico, Group Jose Cuervo, Mezcal El Silencio.
  • Head up creative direction: theme & narrative of the 4-day event and designing art installations & exhibitions, stages, visuals, lights, decor.
  • Design all marketing & branding assets for the festival (brand, collaterals, email marketing, social media, website, PR).
  • Source & contract talent for the festival: music line-up, wellness programming and art installation & exhibition.
  • Direct & oversee photo & video content creation, execution & post-production (ONDALINDA video content).
  • Write ticketing policies, talent contracts, sponsorship deals, rental agreements, insurances and other documentation with legal counsel.
  • Negotiate with 3-rd party vendors for F&B, Stage design, A/V, local build.
05/2012 to 04/2016 Co-Founder & CEO TORII LABS LLC | City, STATE, U.S.A
  • Torii Labs is a health & wellness company that produces fortified beverages sold online and in leading health stores and grocery retailers in the U.S. (Whole Foods) and United Kingdom.
  • Fundraised over 1.2 million USD for the business in angel investment.
  • Created the look & feel and identity for the brand and marketing guidelines & collaterals.
  • Managed team of 10 people across design, branding, communication, marketing, distribution & sales.
  • Conceptualized high-quality promotional video & photo content for the website, social media & newsletters.
  • Recruited & strategized with our digital marketing & social media teams on lead generation campaigns (FB Ads, Google SEO & SEM, keywords, newsletters).
08/2006 to 04/2012 Worldwide Retail Sales & Marketing Program Manager APPLE Inc. | City, STATE,
  • Retail Strategy - Apple Shop (store-in-store program worldwide) & iTunes Gift Card (EMEA)
  • Analyzed global retail landscape with regional retail managers: consumer electronic & department stores such as Best Buy, Yamada, Palacio de Hierro, Fnac, MediaMarkt, El Corte Ingles, Dixons etc.
  • Oversaw deployment of Apple Shop programs locally traveling frequently to Europe, Mexico, Brazil, Japan & China - including Japanese retail market optimization on-site for 4 months.
  • Collaborated with multiple departments to develop strategic worldwide tools such as deployment guidelines of in-store merchandizing, sales marketing incentives, new product launch collaterals, staffing recruitment & training guidelines.
  • Designed and led regional Apple Shop Workshops to present all aspects of the program from application, sales expectations, deployment of marketing & communication strategies in Brazil, Hong Kong, China and Japan.
  • Designed partnerships and promotional incentives with music record labels & App developers for the iTunes Gift Card Program.
Skills
  • Brand Development & Creative Direction
  • Written & Visual Storytelling
  • Market Analysis & Positioning
  • Product Development & Launch Plans
  • Data-Driven Digital Marketing
  • FB & IG Lead Generation Campaigns
  • Social Media Strategies & Influencer Partnerships
  • C-Level Relationship Management
  • Budgeting & P&L Management
Education
Expected in 06/2006 MBA | Management, Marketing HEC School of Management, Paris, GPA:
  • Graduated in Master of Science in Management (3-year program) from France’s leading business school (entry by national competitive selection), Majored in Marketing
  • Dissertation: Marketing strategies in the perfume industry.
  • Professional development completed in Business & Marketing 3-6 months Internships at: L’OREAL PARIS (London, 2004), HAVAS EURO-RSCG (Paris, 2005), CREDIT SUISSE (London, 2006)
Expected in 06/2003 M.D. | Philosophy, Cognitive Science La Sorbonne University, ENS Rue D'Ulm (Ecole Nationale Supérieure), Paris, GPA:
  • Graduated magna cum laude in Philosophy (Maîtrise Mention Bien).
  • Thesis: in Philosophy & Cognitive Science "Une vie de poumon marin" on the topic of anhedonism.
  • Minored in Cognitive Science at Ecole Normale Supérieure de Paris rue d'Ulm. Dissertation on emotional behaviors.
  • Professional development completed in psychiatry & psychology at La Pitié Salepêtrière Hospital in Paris

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School Attended

  • HEC School of Management
  • La Sorbonne University, ENS Rue D'Ulm (Ecole Nationale Supérieure)

Job Titles Held:

  • Founder, Co-Producer & Creative Director
  • Co-Founder & CEO
  • Worldwide Retail Sales & Marketing Program Manager

Degrees

  • MBA
  • M.D.

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