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Professional Summary
Award-winning creative producer of unique experiences and original content. Innovative brand and marketing executive, expert in positioning both established and emerging brands with a focus on data-driven tactics maximizing profits, brand awareness and customer acquisition. Hardworking leader with excellent communication abilities offering 15+ years of experience in successfully managing projects and teams in multiple territories.
Work History
05/2016 to CurrentFounder, Co-Producer & Creative DirectorONDALINDA FESTIVAL, Very Rouge Productions LLC | City, STATE,
ONDALINDA is a unique yearly music, art & wellness festival that takes place in Mexico (5th edition in 2020) Video + Press Book.
Hire & manage international team of 50 people posted in 2 countries & in 3 languages (English, French & Spanish).
Secure & manage sponsors: LVMH (Moet Hennessy), InBev (Stella Artois), Rolex Group, Aero Mexico, Group Jose Cuervo, Mezcal El Silencio.
Head up creative direction: theme & narrative of the 4-day event and designing art installations & exhibitions, stages, visuals, lights, decor.
Design all marketing & branding assets for the festival (brand, collaterals, email marketing, social media, website, PR).
Source & contract talent for the festival: music line-up, wellness programming and art installation & exhibition.
Direct & oversee photo & video content creation, execution & post-production (ONDALINDA video content).
Write ticketing policies, talent contracts, sponsorship deals, rental agreements, insurances and other documentation with legal counsel.
Negotiate with 3-rd party vendors for F&B, Stage design, A/V, local build.
05/2012 to 04/2016Co-Founder & CEOTORII LABS LLC | City, STATE, U.S.A
Torii Labs is a health & wellness company that produces fortified beverages sold online and in leading health stores and grocery retailers in the U.S. (Whole Foods) and United Kingdom.
Fundraised over 1.2 million USD for the business in angel investment.
Created the look & feel and identity for the brand and marketing guidelines & collaterals.
Managed team of 10 people across design, branding, communication, marketing, distribution & sales.
Conceptualized high-quality promotional video & photo content for the website, social media & newsletters.
Recruited & strategized with our digital marketing & social media teams on lead generation campaigns (FB Ads, Google SEO & SEM, keywords, newsletters).
08/2006 to 04/2012Worldwide Retail Sales & Marketing Program ManagerAPPLE Inc. | City, STATE,
Retail Strategy - Apple Shop (store-in-store program worldwide) & iTunes Gift Card (EMEA)
Analyzed global retail landscape with regional retail managers: consumer electronic & department stores such as Best Buy, Yamada, Palacio de Hierro, Fnac, MediaMarkt, El Corte Ingles, Dixons etc.
Oversaw deployment of Apple Shop programs locally traveling frequently to Europe, Mexico, Brazil, Japan & China - including Japanese retail market optimization on-site for 4 months.
Collaborated with multiple departments to develop strategic worldwide tools such as deployment guidelines of in-store merchandizing, sales marketing incentives, new product launch collaterals, staffing recruitment & training guidelines.
Designed and led regional Apple Shop Workshops to present all aspects of the program from application, sales expectations, deployment of marketing & communication strategies in Brazil, Hong Kong, China and Japan.
Designed partnerships and promotional incentives with music record labels & App developers for the iTunes Gift Card Program.
Skills
Brand Development & Creative Direction
Written & Visual Storytelling
Market Analysis & Positioning
Product Development & Launch Plans
Data-Driven Digital Marketing
FB & IG Lead Generation Campaigns
Social Media Strategies & Influencer Partnerships
C-Level Relationship Management
Budgeting & P&L Management
Education
Expected in 06/2006MBA | Management, MarketingHEC School of Management, Paris, GPA:
Graduated in Master of Science in Management (3-year program) from France’s leading business school (entry by national competitive selection), Majored in Marketing
Dissertation: Marketing strategies in the perfume industry.
Professional development completed in Business & Marketing 3-6 months Internships at: L’OREAL PARIS (London, 2004), HAVAS EURO-RSCG (Paris, 2005), CREDIT SUISSE (London, 2006)
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