High-profile innovative producer and global leader, fluent in 3 languages, with over 17 years of experience in worldwide managerial roles, entrepreneurship and creative production - woking domestically and internationally for Apple, a leading company in technology, building Torii Labs, a business in health & wellness and founding and creative directing ONDALINDA a successful music, art & wellness festival. Visionary creator, storyteller and business developer with demonstrated ability to take an idea from concept to delivery to produce entertaining and inspiring products, experiences and content.
Work History
01/2016 to Current
Founder, Co-Producer & Creative DirectorUniversal Health Services – Waverly, TN,
Entertainment - Events / Music Festival (5th edition in 2020) ONDALINDA is a unique yearly music, art and wellness festival that takes place in Mexico.
Hire & manage international team of 50 people posted in 2 countries & in 3 languages (English, French & Spanish).
Secure & manage sponsors: LVMH (Moet Hennessy), InBev (Stella Artois), Rolex Group, Aero Mexico, Group Jose Cuervo, Mezcal El Silencio.
Head up creative direction coming up with the theme & the narrative of the 4-day event and designing with the team all the art installations, art exhibitions, stages, wellness experiences, visuals, lights, decor etc.
Source & contract talents for the festival: music line-up, wellness programming and art installation & exhibition.
Direct & oversee photo & video content creation, execution & post-production (all ONDALINDA video content here).
Design all marketing & branding assets for the festival (brand, collaterals, email marketing, social media, website, PR).
Write ticketing policies, talent contracts, sponsorship deals, rental agreements, insurances and other documentation with legal counsel.
Negotiate with 3-rd party vendors for F&B, Stage design, A/V, local build TORII LABS - Co-Founder & CEO (4 years - London / Los Angeles).
03/2012 to 04/2016
CEOTORII LABS LLC – City, STATE, U.S.A
Torii Labs is a health & wellness company that produces fortified beverages sold online and in leading health stores and grocery retailers in the U.S. (Whole Foods) and United Kingdom.
Fundraised over 1.2 million USD for the business in angel investment.
Created the look & feel and identity for the brand and marketing guidelines & collaterals.
Managed team of 10 people across design, branding, communication, marketing, distribution & sales.
Conceptualized high-quality promotional video & photo content for the website, social media & newsletters.
Recruited & strategized with our digital marketing & social media teams on lead generation campaigns (FB Ads, Google SEO & SEM, keywords, newsletters etc..).
Designed and copywrote product labels and packaging; finalized with FDA lawyers.
Formulated our first liquid shots with doctors & beverage formulation agencies.
Modeled sales & velocity forecasts and produced financial reports APPLE - Worldwide Retail Sales & Marketing (7 years - London / Cupertino / Japan).
02/2006 to 05/2012
Global Retail Sales Program ManagerAPPLE Inc – City, STATE,
Apple Worldwide Retail Sales Programs Manager - Apple Shop (store-in-store program) - London U.K.
EMEA iTunes Retail Marketing Manager - Gift Card Program -Cupertino, U.S.
Consumer Electronics - Sales & Marketing & Tokyo, Japan
Worldwide Retail Strategy - Apple Shop (store-in-store program).
Analyzed global retail landscape with country leads & regional retail managers: consumer electronic & department stores such as Best Buy, Yamada, Palacio de Hierro, Fnac, MediaMarkt, El Corte Ingles, Dixons etc.
Tracked deployment of Apple Shop programs locally travelling frequently to Europe, Mexico, Brazil, Japan & China.
Restructured Japanese Apple retail market (on-site in Japan for 4 months).
Collaborated with multiple departments to develop strategic worldwide tools such as deployment guidelines of in-store merchandizing, sales marketing incentives, new product launch collaterals, staffing recruitment & training guidelines.
Designed and led regional Apple Shop Workshops to present all aspects of the program from application, sales expectations, deployment of marketing & comms strategies in Brazil, Hong Kong, China and Japan.
Developed a Global Apple Shop Maintenance web tool.
EMEA iTunes Gift Card retail, marketing & merchandising strategy.
Designed partnerships and promotional incentives with music record labels & App developers.
Performed market analysis for Apple Gift Card program by tracking sales, velocity, product performance per SKUs etc.
Skills
Creative Direction
Experience & Content Production
Decisive Leadership
Global Team Management
Entrepreneurship
Written & Visual Storytelling
Branding & Communication
Data-driven Marketing & Sales
Sponsorships & Partnerships
Education
Expected in 06/2006
MBA: Management, Marketing HEC School of Management - Paris, GPA:
Graduated in Master of Science in Management (3-year program) from France’s leading business school (entry by national competitive selection)
Majored in Marketing
Dissertation: The marketing strategies of the perfume industry.
Professional development completed in Business & Marketing: 3-6 months Internships at L’OREAL PARIS (London, 2004), HAVAS EURO-RSCG (Paris, 2005) and CREDIT SUISSE (London, 2006)
Expected in 06/2003
M.D.: Philosophy, Cognitive Science La Sorbonne University, ENS Rue D'Ulm (Ecole Nationale Supérieure) - Paris, GPA:
Graduated magna cum laude in Philosophy (Maitrise Mention Bien).
Thesis: in Philosophy and Cognitive Science "Une vie de poumon marin" on the topic of anhedonism.
Minored in Cognitive Science at Ecole Normale Superieure de Paris rue d'Ulm.
Dissertation: on emotional behaviors.
Professional development completed in psychiatry and psychology at La Pitie Salepetriere Hospital in Paris
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School Attended
HEC School of Management
La Sorbonne University, ENS Rue D'Ulm (Ecole Nationale Supérieure)
