Accomplished bi-lingual Sales Executive with 30 plus years of experience with great attention to detail. Proven track record in steering regional and international market penetration within luxury and consumer goods distribution industry. Skilled business developer, partnership builder, sales channels in diverse regional and cultural markets within local and travel retail environments in Latin America, Caribbean, US and Mexico. Proficient in manufacturing, distribution, purchasing, merchandising and training personnel.
- Cross-Cultural Sales Background
- Rapport and Relationship Building
- Distribution Channels
- Strategic Leadership
- Sales & Marketing
- Sales Territory Growth
- Profit and Revenue-Generating Strategies
- Brand-Building Strategies
- Negotiator
- Organizational Planning
- P&L Management
- Recruiting and Hiring
- Sales & Product Trainer
- Certificate of Recognition - United States Navy -2003
2001 through 2003 was appointed the civilian position of Navy Ombudsman by NMCB14 BATTALION based in Jacksonville, Florida.
This honor I received provided me with the opportunity to serve as the liaison between the CO (Commanding Officer) and families of enlisted men and women of the United States Navy.
On a quarterly basis I would receive trainings on base with respective personnel and Chaplains in order to provide resource referrals, learn to resolve family issues on a daily basis and in preparation of unforeseen deployments.
Knoxville, TN, 09/1992 - Current
Ascended to a key executive position within this family-run business specializing in the distribution of Fine fragrances, Skincare and Cosmetics. Provide strategic oversight of sales & marketing, purchasing, training and warehouse operations. Apply sales expertise to manage brands distributed, such as Hugo Boss, Caron, Canali, Pal Zileri ,Victoria's Secret, Bath and Body Works, Pupa and Orlane including adjusting their marketing programs to optimize effectiveness in diverse cultures and markets.
- Research, select and manage all Latin America, U.S., Mexico and Caribbean distributors and clients.
- Implemented aggressive strategies, growing yearly turnover from under $3M to more that $28M in less than 5 years.
- Conceived and implemented sell-through programs for retail channels that delivered a 72% increase.
- Designed training program and materials to train distributor and retailer staff, increasing inventory turns by 40%
- Steered launch of 125 Prestige Fragrance, Skincare and Cosmetics Brands and 150+ designer fragrances for Kids in Latin America, Caribbean and Mexico local markets and travel retail.
- Assisted in successfully creating market segments to include Gift and Children's fragrance areas securing an additional 25% retail space and increasing same door sales by 35%.
- Accurately prepare and manage forecasts, marketing collateral such as POS materials.
- Train all sales staffs in Latin America, Caribbean and Mexico local markets and travel retail.
- Process orders, time management, inventory control, documentation.
- Assisted in manufacturing over 100,000 pieces of "Hand Sanitizer" during Covid lockdown for Healthcare Companies.
City, STATE, 08/1991 - 08/1992
Estee Lauder Men's Fragrances - Burdines Dadeland Mall
- Increased sales on consistent basis by developing key customer relationships.
- Exceeded sales plan with target and district-leading sales numbers.
- Grew revenue by improving sales and service strategies.
- Built lasting client relationships by organizing and planning sales events.
- Oversaw entire stock management process, including receiving incoming merchandise, shelf replenishment and shrinkage control.
- Completed sales transactions and processed merchandise return, maintaining proper accountability of register.
- Devised, implemented and managed promotions to enhance store profits and drive customer engagement.
- Attended trainings and seminars to gain product line proficiency.
City, STATE, 08/1986 - 06/1991
Successfully led a team throughout the U.S opening and/or remodeling 250 doors for one of America's largest Fragrance Retailers that specialize in the sale of designer fragrances, cosmetics, skincare , accessories and related gifts for men, women and children.
- Spearheaded launch of new doors, including project management from concept to completion.
- Oversaw company merger to drive seamless transition and integration of operations.
- Met operational objectives by establishing qualified staff, promoting adherence to regulations and providing outstanding customer service.
- Accurately managed shipment processing, providing direction to associates and overseeing inventory activities.
- Conducted staff evaluations and determined promotions and realignments or reductions in workforce.
- Spearheaded recruitment of top talent to fill vacancies such as Store Manager, Assistant Manager and Third Key.
- Trained, managed and motivated employees to promote professional skill development.
- Monitored inventory levels on basis and placed new orders for merchandise to keep supply well-stocked.
City, STATE, 09/1982 - 08/1984
- Delivered optimal administrative and customer service.
- Liaised between President and clients regarding client accounts and new business.
- Supervised executive and management calendars while allocating tasks to administrative support team for smooth operational flow.
- Wrote and distributed executive meeting agendas and minutes to department heads and executive team members.
- Managed master calendar for President
- Revised and maintained master calendar for client appointments.
- Researched topics of interest and culled gathered information to produce concise reports.
- Detailed and arranged logistics for conferences and seminars, including travel arrangements and venue reservations.
- Verified operation of office equipment by completing preventive maintenance requirements and calling for repairs.
- Entered customer information and updates in database system to track leads, interactions, relationships and propel sales opportunities.
- Opened, read and wrote answers to routine letters and correspondence for executives.
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Resume Overview
School Attended
- Miami Sunset Senior High School
- Miami Dade College
- Ecole L'Etoile
Job Titles Held:
- Executive Sales Director Travel Retail
- Counter Manager
- Regional Store Operations
- Executive Assistant
Degrees
- High School Diploma
- Associate of Arts
- Certificate of Completion
By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy
