executive dir creative strategy and partnerships resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,
Professional Profile
  • Sports Strategies & Partnerships
  • Content Optimization
  • Cross Functional Collaborator
  • Data Driven
  • Revenue Generation
  • Decision-Making
  • Team Leadership and Management
  • Interpersonal Communication Skills
  • Content Licensing
  • Complex Contract Negotiations
  • Client Relations
  • Idea Development
  • Recipient of 2019 National Sports Emmy for Outstanding Digital Innovation, in technology
  • Leading Digital Content Strategy and Partnerships for Everton FC in U.S. and cultivated new docu-series for Peacock Network/NBC
  • Developed creative and negotiated integrated partnerships in Professional Sports for Red Bull Media House
  • Created first Joint-Venture for Red Bull Media House with NBC, leading programming, live global event production, talent and network relations
  • Recipient of multiple Emmy, Realscreen and Tully Awards in Sports
  • Increased yearly commercial partner revenue by 30% from 2017- 2020
  • Established and managed first Global Partnership for Red Bull Media House with Michelin/BFGoodrich
  • Cultivated and executed first music concert program at Red Bull Arena and licensed rights to VH1
Native or Bilingual
Full Professional
Limited Working
Limited Working
Professional Summary

Driven sports media professional with a career track record of success in leading teams in Strategy with an emphasis in Creative Development, Programming and Partnerships. Data-driven Business Manager with impressive results in optimizing content opportunities with new and existing partners. Led strategies around major sports properties, events and athletes. Innovative program management, strategic analytical planning and team leadership skills. Successful team builder with exceptional communication abilities. Natural leader and complex problem solver, leveraging strategies and experience to drive employee achievement and education.

Work History
03/2021 to Current Executive Dir, Creative Strategy and Partnerships Big Fish Games, Inc. | Oakland, CA,
  • Spearheaded successful sports business development initiatives aligJessica with company's strategy and core competencies.
  • Lead creative content and distribution opportunities with various networks and clients
  • Work with clients in creation and execution of programming and marketing campaigns in Professional Sports
  • Cultivated and Managed Partnership relations and contract negotiations resulting in 100% return in content production
12/2021 to 08/2022 Senior VP Business Development & Strategy Podopolo | City, STATE,
  • Initiated and cultivated strategic, innovative digital content-driven partnership with Live Nation, resulting in 150% growth in subscribers and generating new avenues for revenue
  • Researched, identified and pursued strategic business opportunities to generate new company revenue and alliances
  • Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends
  • Negotiated and closed complex agreements with new clients and agencies
  • Devised effective marketing and programming initiatives
06/2008 to 03/2021 Exec. Director Strategy, Marketing & Partnerships Red Bull Media House/RBNY | City, STATE,
  • Responsible for directing and programming of content department, strategic commercial partnerships and product integration as well as digital, social media integration strategies and activations in sports
  • Managed all professional sports league relations and content opportunities
  • Led new innovations in marketing through strategic enhancements driving increased live event attendance (25% growth annually) and digital consumer engagement
  • Executive in Charge of Client Relations, Revenue and Content Brand Partnerships: Ubisoft, Mercedes-Benz, Tag Heuer, BFG, Audi, Kia, GoPro, HyperX, Universal Music
  • Led contract negotiations leading to a 70% renewal rate and $3.1mm in revenue in 2020
  • Traveled globally to lead partner negotiations, live event productions and represent company at conferences
  • Work effectively with stakeholders cross-functionally within Red Bull North America, global HQ, and regional offices, as well as global client relations
  • Created strategies to leverage digital platforms and optimized current assets to increase sales revenue annually
  • Integral member in foundation of Red Media House N.A., serving in a variety of management positions (EP, Live Production, Development, Distribution & Partnerships)
  • Successfully managed paid media spends and delivered growth in engagement and viewership in action sports vertical in mainstream media
  • Managed large departments responsible for development, production, programming and distribution of dynamic marketing and advertising campaigns, with content to drive consumer engagement and revenue around all Red Bull brands
01/1995 to 01/2008 Executive Producer NBC Television Network | City, STATE,
  • Executive Produced Award Winning Production of Major Sporting Events (Olympics, Super Bowl, US Open, NBA & NHL Finals, World Series) and Local Sportscasts
Expected in 06/1998 Bachelor of Arts | Broadcast Journalism San Diego State University, San Diego, CA GPA:

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Resume Overview

School Attended

  • San Diego State University

Job Titles Held:

  • Executive Dir, Creative Strategy and Partnerships
  • Senior VP Business Development & Strategy
  • Exec. Director Strategy, Marketing & Partnerships
  • Executive Producer


  • Bachelor of Arts

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