Exec Director Creative Strategy And Partnerships resume example with 20+ years of experience
- Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
- (555) 432-1000
- resumesample@example.com
- Date of Birth:
- India:
- single:
- www.JessicaClaire.com
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- Recipient of 2019 National Sports Emmy for Outstanding Digital Innovation, in technology
- Leading Digital Content Strategy and Partnerships for Everton FC in U.S. and cultivated new docu-series for Peacock Network/NBC
- Developed creative and negotiated integrated partnerships in gaming for Red Bull Media House
- Created first Joint-Venture for Red Bull Media House with NBC, leading digital teams globally in live event production, talent and network relations
- Increased yearly commercial partner revenue by 30% from 2017- 2020
- Launched first Strategical Partnership with Live Nation through BottleRock for start up podcast app
- Established and managed first Global Partnership for Red Bull Media House with Michelin/BFGoodrich
- Recipient of multiple Emmy, Realscreen and Tully Awards
- Cultivated and executed first music concert program at Red Bull Arena and licensed rights to VH1
Driven global media professional with a career track record of success in leading teams in Strategy with an emphasis in Digital Marketing, Business Development and Innovations. Experienced with product development, innovation and execution to generate higher consumer engagement. Creative Business Development Manager with impressive results of improving sales and growing company consumer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities. Natural leader and complex problem solver, leveraging strategies and experience to drive employee achievement and education.
Activision – Portland, ME,
- Spearheaded successful sports business development initiatives aligJessica with company's strategy and core competencies.
- Lead creative digital content and distribution opportunities with various networks and clients
- Work with clients in creation and execution of programming and marketing campaigns in Professional Sports
- Cultivated and Managed Partnership relations and contract negotiations resulting in 100% return in content production
Podopolo – City, STATE,
- Initiated and cultivated strategic, innovative digital content-driven partnership with Live Nation, resulting in 150% growth in subscribers and generating new avenues for revenue
- Researched, identified and pursued strategic business opportunities to generate new company revenue and alliances
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends
- Negotiated and closed complex agreements with new clients and agencies
- Devised effective marketing, sales and other promotional initiatives
Red Bull Media House/RBNY – City, STATE,
- Responsible for directing and managing digital content department, strategic commercial partnerships and product integration as well as digital, social media integration strategies and activations in gaming, action sports and soccer
- Led new innovations in marketing through strategic enhancements driving increased live event attendance (25% growth annually) and digital consumer engagement
- Executive in Charge of Client Relations, Revenue and Content Brand Partnerships: Ubisoft, Mercedes-Benz, Tag Heuer, BFG, Audi, Kia, GoPro, HyperX, Universal Music
- Led contract negotiations leading to a 70% renewal rate and $3.1mm in revenue in 2020
- Traveled globally to lead partner negotiations, live event productions and represent company at conferences
- Work effectively with stakeholders cross-functionally within Red Bull North America, global HQ, and regional offices, as well as global client relations
- Created strategies to leverage digital platforms and optimized current assets to increase sales revenue annually
- Integral member in foundation of Red Media House N.A., serving in a variety of management positions (EP, Live Production, Development, Distribution & Partnerships)
- Successfully managed paid media spends and delivered growth in engagement and viewership in action sports vertical in mainstream media
- Managed large departments responsible for development, production and distribution of dynamic marketing and advertising campaigns, with content to drive consumer engagement and revenue around all Red Bull brands
NBC Television Network – City, STATE,
- Executive Produced Award Winning Production of Major Sporting Events (Olympics, Super Bowl, US Open, NBA & NHL Finals, World Series) and Local Sportscasts
San Diego State University - San Diego, CA
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Resume Overview
School Attended
- San Diego State University
Job Titles Held:
- Exec. Director Creative Strategy and Partnerships
- Senior VP Business Development & Strategy
- Exec. Director Strategy, Marketing & Partnerships
- Executive Producer
Degrees
- Bachelor of Arts
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