exec director creative strategy and content resume example with 20+ years of experience
- Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
- (555) 432-1000
- resumesample@example.com
- Date of Birth:
- India:
- single:
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- www.JessicaClaire.com
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- Executive in Charge of U.S. initiatives for Everton F.C. in Marketing, Production and Distribution in partnership with Peacock Network/NBC
- Developed creative and negotiated integrated global partnerships in Professional Sports for Red Bull Media House
- Executive at Major Global Sporting Events
- Recipient of 2019 National Sports Emmy for Outstanding Digital Innovation, in technology
- Created first Joint-Venture for Red Bull Media House with NBC, leading marketing, live global event production, talent and network relations
- Recipient of multiple Emmy, Realscreen and Tully Awards in Sports
- Increased yearly commercial partner revenue by 30% from 2017- 2020
- Established and managed first Global Partnership for Red Bull Media House with Michelin/BFGoodrich
- Cultivated and executed first music concert program at Red Bull Arena and licensed rights to VH1
Driven sports media professional with a career track record of success in leading global teams in Content Strategy with an emphasis in Creative, Business Development and Brand Marketing. Versatile Program Manager recognized for successfully collaborating with global teams to develop work plans, financials and strategies, with impressive results in optimizing media and distribution. Quick and firm decision-maker possessing first-rate communication and organizational skills. Led strategies and content in every major global sporting event. Successful team builder with exceptional communication abilities. Passionate leader and complex problem solver, leveraging strategies and experience to drive employee achievement and education.
Altice Usa Inc. – Los Angeles, CA
- Spearheaded successful sports business development initiatives aligJessica with company's strategy and core competencies.
- Lead creative content, marketing and distribution opportunities with various networks and clients
- Work with clients in creation and execution of programming and marketing campaigns in professional sports
- Cultivated and managed partnership relations and contract negotiations resulting in 100% return in content production
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
Red Bull Media House/RBNY – Santa Monica, CA
- Led new innovations in content and marketing through strategic enhancements driving increased viewership (25% growth annually) and digital consumer engagement
- Managed large departments responsible for development, production, programming and distribution of dynamic marketing and advertising campaigns, with content to drive consumer engagement and revenue around all Red Bull brands
- Led all professional sports league relations and content opportunities and member of Red Bull Soccer International U.S. team
- Responsible for directing and programming of content department, strategic commercial partnerships and product integration as well as digital, social media integration strategies and activations in sports
- Executive in Charge of Global Client Relations, Revenue and Content Brand Partnerships: Ubisoft, Mercedes-Benz, Tag Heuer, BFG, Audi, Kia, GoPro, HyperX, Universal Music
- Led contract negotiations leading to a 70% renewal rate and $3.1mm in revenue in 2020
- Traveled globally to lead partner negotiations, live event productions and represent company at conferences
- Work effectively with stakeholders cross-functionally within Red Bull North America, global HQ, and regional offices, as well as global client relations
- Created strategies to leverage digital platforms and optimized current assets to increase sales revenue annually
- Integral member in foundation of Red Media House N.A., serving in a variety of management positions (EP, Live Production, Development, Distribution & Partnerships)
- Successfully managed paid media spends and delivered growth in engagement and viewership in action sports vertical in mainstream media
NBC Television Network – New York, NY & San Diego, CA
- Executive Produced and led strategies in Award Winning Productions of Major Global Sporting Events including Olympics, Super Bowl, US Open, NBA & NHL Finals, World Cup and World Series.
- Supervised production team of 50 workers to identify problems and provide effective solutions to maintain team productivity.
- Presented production ideas and determiJessica creative scenarios for production and delivery.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
San Diego State University - San Diego, CA
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Resume Overview
School Attended
- San Diego State University
Job Titles Held:
- Exec Director, Creative Strategy and Content
- Exec Director of Strategy, Content & Marketing
- Executive Producer
Degrees
- Bachelor of Arts
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