ECOMMERCE MERCHANDISE MANAGER / BUYER03/2015
to 08/2016 Daniboy Kids – Santa Barbara,
Developed and executed marketing strategies for all social media channels, in store visual presentation, and all online operational services increasing brand awareness and profitability by 12%.
Increased apparel revenue and store exposure by 23K in the first quarter developing sales techniques for crew, optimizing target audience reach and optimizing relationships with vendors.
Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
Reviewed decisions for future buys / cancellations of on-order, oversaw replenishment on product, establishing an excellent relationship with vendors and clients in negotiations.
Write script SEO-friendly copy for online search; photograph, upload digital content (descriptions, features, specs, images).
Generate reports on web maintenance, competitive analysis, consumer reviews, and SEO.
Provide quality information and outstanding customer service to online customers - order/ ship status, product knowledge.
Focus on merchandise selection process and ensure proper quantity is purchased by size, color, style per division.
Developed store's first incentive performance plan which motivated staff and resulted in 23% increase in sales.
Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
Coordinated and participated in promotional activities and trade shows.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
Consulted with buying personnel to determine projected demand for products and services.
Maintained 45% gross margin for all 5 quarters of employment; accuracy in purchasing product, sell through, calculating discounts, interest and commissions.
Boosted website traffic by 43% by creating an integrated social media strategy.
ASSISTANT MANAGER / FIT SPECIALIST05/2014
to 02/2015 Malia Mills Swimwear – Santa Barbara,
Manage variety of customer service and administrative responsibilities to resolve customer issues quickly and efficiently.
Help customers in store and online through the "purchase process" selecting products to best fit their needs.
Executed visually appealing and effective displays for the entire store drawing customers in daily for repeat business.
Held team accountable for knowing company standards and culture and gave seminar on how to build / maintain effective relationships with upper management.
Increased profits through effective sales training and troubleshooting profit loss areas.
Instructed staff on appropriately handling difficult and complicated sales.
Delegated employees to specific duties to meet needs and organization of the store dependent on product and business.
ECOMMERCE MANAGER / STORE MANAGER / BUYER02/2010
to 01/2013 Mollybrowns Swimwear – Newport Beach,
Implemented innovative programs to increase employee loyalty and reduce turnover by training new employees on company service policies and service level standards, putting incentives in place.
Hired, trained and evaluated personnel in sales and marketing; Reporting to the district manager regarding all store and staff issues.
Consistently exceeded sales goals and gross margins enabling a second and a third store opening to occur eventually managing a staff of 18 sales associates, 6 team leaders and 3 assistant managers over 3 locations.
Increased revenue by 2.5M a 23% increase for 2012; generated from 3 locations; Implemented all social media platforms, execution, strategized social media channels to promote brand and increase client by analyzing reviews and promoting events.
Ran markdown reports, managed store replenishment and analyzed buying reports; Reordered inventory when it dropped below predetermined levels.
Anticipated consumer buying patterns to create a purchase and inventory plan then led merchandise selection, pricing, execution and marketing.
Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.
Created key internet marketing activities to acquire and retain new clients through email campaigns, affiliate marketing, and social media.
Completion of all online orders in a timely and professional manner; improving presentation, evaluating competitors and performing market research; giving exemplary customer service.
STORE MANAGER / BUYER04/2007
to 04/2009 JSeven Surf Shop – Santa Barbara,
Directed the work of 4 independent contractors, using my own blueprint floor plan to build a 1600 sq ft retail store; including all phases of a start-up company from start to completion; All planning, budgeting, vendor selection and quality assurance.
Established and maintained 30 vendor / rep partnerships, maintaining a productive but aggressive relationship reducing average contract expenses by 20% through negotiations.
Spearheaded all organization, planning, and execution of all outside promotional fashion shows and in store events to promote brand awareness.
Initiated rollout of new Lightspeed software solution for sales reporting.
VISUAL MERCHANDISE MANAGER01/2002
to 12/2006 Nordstrom – Los Angeles,
Served as the single point of contact for all departments in the store, partnered the Store Manager / District Manager on a daily basis evaluating and communicating business needs.
Demonstrated strong leadership capabilities by maintaining extensive merchandising requirements; increasing productivity by 35% while simultaneously reducing head count by 20%.
Opened four brand new stores; built out all directives, conducted staff meetings, Mentored, coached and trained over 200 department team members and managers on performance indicators like product placement, floor moves, store presentation and company standards.
Generated weekly and monthly strategy reports to analyze business trends and make recommendations to drive business.
Designed and executed displays to make the store experience interactive and engaging by arranging new items in favorable areas for optimal sales.
Maintain monthly budget of expenses from labor costs to supplies Deliver superb customer service; effectively analyzing customer needs then providing solutions.
Partnered with associates and managers to coordinate delivery and merchandising schedule.
to 01/2002 Nordstrom – Los Angeles,
Ladies shoes, Savvy, POV, BP junior girls, Active sportswear Responsible for all store management requirements including exceeding weekly / monthly goals and hiring top sales associates.
Achieved personal and company sales goals monthly; built and maintained customer base organizing campaigns and special events.
Developed and shared best practices across the company, including outstanding customer service, address inquiries and resolve complaints, boosting efficiency through morale and experience.
Basic operations; schedules, staff delegation, restock on sales floor Performed merchandise strategies as well as styling / dressing mannequins, floor moves, department presentation, signage, lighting standards and stock room organization.
Oversaw the development and launch of several new companies promoting and increasing brand awareness and revenue.
Bachelor of Arts: Business and Marketing1995Santa Barbara City College-
CABusiness and Marketing