Assertive, proactive Division Sales Manager with proven ability to close sales, acquire new customers and grow existing accounts. Experience with on and off premise sales and marketing. Responsible for managing growth and distribution of overall sales. Division Sales Manager driven to lead sales teams to achieve record-setting revenue gains. Managed 4000 accounts, generating more than $93M in annual sales. Sales Manager successful in relationship and team building. Motivates sales teams to exceed sales goals. Attentive Sales Manager with track record of consistently achieving employee retention and sales goals.
Positive and upbeat
Strong interpersonal skills
Extensive personal network
High School Diploma: New Holstein High School - New Holstein WI
Hired at Badger Liquor prior to completion: Culinary Arts, Moraine Park Technical College - Fond du Lac
Division Sales Manager, 02/1994 to 11/2016 Badger Liquor – Fond du Lac WI
Responsible for managing and motivating on and off premises wine and spirit sales for Badger Liquor.
Supervising of 5 Territory Managers, 40 outside sales representatives with over $93 million in annual sales.
Involved with planning and execution of sales programming for top selling wine and spirits brands.
Programming and development of industry leading wine and spirits brands.
Purchasing and design of point of sale for 4000 on-premises accounts.
Category management while maintaining market share with category leading brands.
Trained incoming sales team members.
Developed a comprehensive training program for new sales associates.
Exceeded regional annual sales target goals.
Badger Liquor Territory Manager, 08/2006 to 01/2016 Badger Liquor – Fond du Lac WI
Responsible for overseeing Badger Liquor wine business for Badger North.
Manage a team of On-Premise Wine Specialists with positive sales growth for the last 10 years.
Support spirit sales representatives with wine sales and training, including performing staff training, wine and spirit dinners in key accounts.
Key manager of Badger North's number one On-Premises spirit and wine account, dominating spirit sales over competing liquor companies.
Organize and facilitate multi-company wine portfolio tradeshows.
Orchestrate and perform educational seminars and events with Badger Liquor's wine and spirit portfolio in conjunction with key wine and spirit suppliers for Kohler Food & Wine Experience, the third largest of such an event in the nation.
Responsible for being the primary wine and spirit distributor for 2015 PGA Championship Kohler WI
Positive sales growth for the last 10 consecutive years.
Badger Liquor Sales Representative, 02/1997 to 08/2006 Badger Liquor – Fond du Lac WI
Responsible for selling and managing over 180 on and Off-Premises accounts, and controlling the sales market with consistent double digit sales growth year-over-year in the Door County market.
Exceeded regional annual sales target by 20%.
Badger Liquor Sales Representative, 02/1995 to 02/1997 Badger Liquor – Fond du Lac
Accountable for implementation and execution of wine and spirits sales in the Wisconsin Dells market.
Yearly had double digit sales growth in an extremely competitive dual market.
Exceeded regional annual sales target by 12%.
Piggly Wiggly Assistant Store Manager, 01/1989 to 09/1994 Schultz Sav-o – Ripon, WI
Responsible for managing and mentoring 60 store employees, order writing, display building, inventory control and operations manager.
Planned and directed staff training and performance evaluations.
Built relationships with customers and the community to establish long-term business growth.
Piggly Wiggly Clerk/Assistant Produce Mgr, 06/1976 to 09/1994 Schultz Sav-o – Fond du Lac WI
Stocking, customer service, display building and inventory control.