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Utilize multi-location global leadership expertise to maximize guest experience, wellness awareness and spa culture while inspiring innovation and profits throughout the spa industry.
- Innovative leadership through development and training
- Embody Five Star service excellence standards
- Successful execution of broad platform spa marketing and promotions
- Experience based menu innovation and development
- Superior interpersonal communication skills
- Strategic Financial Analysis
| - Multi-cultural collaborative team builder
- Positive direct interaction and follow-up
- Advanced product knowledge from many leading beauty brands
- Life enthusiast and yoga practitioner
- Administrator level knowledge of Book4time and SpaSoft
|
02/2017 to Current Senior Global Manager, Spa & Fitness Benchmark Hospitality – Radford, VA,
- Global leadership for growth and structure of hospitality trailblazer, managing over 500 spas with revenues increased to approximately $500 million
- Facilitate procedures and communications for smooth transition of Starwood to Marriott merger
- Concept work for luxury brands e.g. W Hotels, The Luxury Collection, The Ritz Carlton, and St. Regis
- Launch new spas and on-site openings domestic and international
- Global support and structure for brand standards to support international guidelines and audits
- Innovation of wellness projects, including brand fitness strategy, landscape, and design; retreat programs from ideation to onsite execution
- Layout and design of spa and fitness centers for hotels and resorts worldwide
- Organize and conduct operational education conferences for property leaders focusing on revenue growth and talent development resulting in retention
- Nurture and grow vendor relationships for spa and fitness, negotiating MSA and establishing unique individual and global partnerships
- Developing and managing metric driven analytics of global portfolio of spas, focusing on technology innovation. Driving global online booking to surpass $18 million
09/2014 to 02/2017 Director of Spa & Recreation Westin Kierland Resort And Spa – City, STATE,
- Executive control of all spa operations, Recreation (FUN) Department operations, Fitness operations, and Retail purchasing
- Engaged all teams through transition of leadership; increased leadership and engagement satisfaction by 25%
- Demonstrate exceptional mastery of profit and loss, creating annual budget, controlling all expense and minimizing risk
- Creative implementation of social media platforms through all mass outlets, promotion and strategic management of sale sites and aggressive local marketing and retention
- Synergistic operational management enabling successful and profitable spa campaigns
- Mentor spa leaders within Starwood as West Coast Spa Champion; assist with task force assignments throughout Starwood Spas to develop vibrant teams that excelled in any circumstances
03/2013 to 09/2014 Director of Spa Sheraton Grand, Wild Horse Pass – City, STATE,
- Governed spa operations: 20 treatment rooms each, including full amenity locker areas, adult pool, full-service spa restaurant, state of the art fitness facility, wellness classes, salon, and watsu pool
- Proficient at creating annual budgets, understanding profit and loss, and contingency planning to control expenses; exceeding YOY revenue growth by 10%
- Excelled in risk-taking management to increase innovative procedures to retain Forbes 4-star rating, and revitalize best practices
- Integrated Native American traditions into spa culture by developing strategic relations with the tribal community
12/2007 to 03/2013 Regional Director, Spa Operations - West Steiner Leisure - Bliss Remede Mandara Spas – City, STATE,
- Directed successful operation of 5 top nationally recognized premiere urban/resort spas and retail brands with over 160 employees
- Generated an intensive P&L control system to manage budgets with revenues exceeding $16 million; staying ahead of forecast and anticipate operational fluctuations
- Consulted with opening teams for successful bliss spa openings globally to ensure innovative and practical design and development
- Creation and management marketing, community outreach, special events and brand awareness
- Executive control of HR processes from hiring, disciplinary action and training all employees; from Spa Director to housekeeper
- Change management leader during Steiner acquisition from Starwood
- Inventory control, monitoring waste, risk management and predicting operational supply needs
- Compliance and maintenance of Arizona, California, Illinois and Texas licensing and operation laws
02/2007 to 12/2007 Assistant Director of Spa Operations Mii Amo, Enchantment Resort – City, STATE,
- Inclusive operational management of Travel & Leisure's #1 Destination Spa in the World 2007
- Oversaw 23 treatment rooms for destination spa guests' expectations from arrival to departure
- Creation and leader of 3 -7-night retreats, including special facilitated themed stays with experts from various fields of healing, cultural knowledge, and yoga
- Management of restaurant, front desk, spa services, fitness and rooms; SOP developments and implementation
- Establishing budgets, managing expenses, and forecasting
- Designed and launched new treatments /activities to separate spa from typical experience, entice return and new destination guests
04/2003 to 02/2007 Spa Services and Fitness Director Centre For Well Being, The Phoenician – City, STATE,
- Coordinate operational needs of spa services staff in 22,000 sq. ft. spa to meet the needs of guests at a Five Diamond hotel
- Expertise in the development of quality controls, operation policies and procedures for staff and facility
- Develop spa services to meet competitive market needs, train staff on new services and protocols
- Assistant buyer for spa retail shop, merchandising and purchasing of skincare product and fashion apparel
Expected in Bachelor of Science: Applied Business Management
Grand Canyon University, Ken Blanchard School of Business - Phoenix, Arizona
GPA:
Expected in Certificate in Merchandising:
Salt Lake Community College - Salt Lake City, Utah
GPA:
Certifications and Associations
- ISPA Member/Contributor 2004 - current - assisted with Covid-19 re-opening guidelines
- Marriott Spirit to Serve - community volunteer 2016 - present
- Starwood Spa Champion (formerly Starwood Spa Global Council) - West
- Arizona Spa and Wellness Association
- Florida Spa Association
- Chairman of Board Dallas Spa Association 2010, Board member since 2007
- 2010 Board Member ATI Dallas School of Massage Advisory Committee
- Certified Phytomer Business Aesthetic & Massage Intensive Training 2002
- Certified Pevonia Extensive Esthetic and Body Training 2005
- Certified M'lis International Advanced Wellness Consultant Certificate 2002/2003
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