Utilize multi-location leadership expertise to maximize guest experience, wellness awareness and spa culture while inspiring innovation throughout the spa industry.
Skills
Innovative leadership through development and training
Embody Five Star service excellence standards
Successful execution of broad platform spa marketing and promotions
Experience based menu innovation and development
Superior interpersonal communication skills
Positive direct interaction and follow-up
Advanced product knowledge from many leading beauty brands
Life enthusiast and yoga practioner
Administrator level knowledge of Book4time and SpaSoft
Work History
Director of Spa and Recreation10/2014 to Current Westin Kierland Resort and Spa – Scottsdale, AZ
Executive control of all spa operations, Recreation(FUN) Department operations, Fitness operations, and retail purchasing. Engaged all teams through transition of leadership; increased leadership and engagement satisfaction by 25%.
Demonstrate exceptional mastery of profit and loss, creating annual budget, controlling all expense and minimizing risk.
Creative implementation of social media platforms through all mass outlets, promotion and strategic management of sale sites and aggressive local marketing and retention.
Synergistic operational management enabling successful and profitable spa while able to mentor other spa leaders within Starwood as the West Coast Spa Champion; assist with task force assignments throughout Starwood Spas to develop vibrant teams that excelled in any circumstances.
Director of Spa10/2013 to 08/2014 Sheraton Grand, Wild Horse Pass – Chandler, AZ
Governed spa operations: 20 treatment rooms each, including full amenity locker areas, adult pool, full service spa restaurant, state of the art fitness facility, wellness classes, salon, and watsu pool.
Excelled at creating annual budgets, understanding profit and loss, and contingency planning to control expenses; exceeding YOY revenue growth by 10%.
Excelled in risk-taking management to increase innovative practices to retain Forbes 4 star rating, positive relationship management with local community and revitalize best practices.
Regional Director, Spa Operations - West01/2008 to 03/2013 Steiner Leisure - Bliss Remede Mandara Spas – San Francisco, CA
Directed successful operation of 5 top nationally recognized premiere urban/resort spas and retail brands with over 160 employees.
Generated an intensive P&L control system to manage budgets with revenues exceeding $16 million; staying ahead of forecast and anticipate operational fluctuations.
Consulted with opening teams for successful bliss spa openings globally to ensure innovative and practical design and development.
Creation and management marketing, community outreach, special events and brand awareness.
Executive control of HR processes from hiring, firing and training all employees; from Spa Director to housekeeper.
Change management leader during Steiner acquisition from Starwood.
Compliance and maintenance of Arizona, California, Illinois and Texas licensing and operation laws.
Assistant Director of Spa Operations01/2007 to 02/2008 Mii amo, Enchantment Resort – Sedona, AZ
Inclusive operational management of Travel & Leisure's #1 Destination Spa in the World 2007.
Oversee 23 treatment rooms for destination spa guests expectations from arrival to departure.
Creation and leader of 3 - 7 night retreats, including special facilitated themed stays with experts from various fields of healing, cultural knowledge and yoga.
Management of restaurant, front desk, spa services, fitness and rooms; SOP developments and implementation.
Establishing budgets, managing expenses, and forecasting.
Creation of new treatments /activities to separate spa from typical experience, entice return and new destination guests.
Spa Services and Fitness Director04/2004 to 02/2007 Centre For Well Being, The Phoenician – Scottsdale, AZ
Coordinate operational needs of spa services staff in 22,000 sq. ft. spa to meet the needs of guests at a Five Diamond hotel.
Expertise in the development of quality controls, operation policies and procedures for staff and facility.
Develop spa services to meet competitive market needs, train staff on new services and protocols.
Assistant buyer for spa retail shop, merchandising and purchasing of skincare product and fashion apparel.
Spa Director02/2000 to 02/2004 Xscape Day Spa & Salon/Xcel Spa and Fitness – Salt Lake City, UT
Devoted to outstanding customer service, being a resource for education to provide employees the ability to give services and products to fit personal needs.
Effectively handled all product ordering and display; receiving booth rental, payroll, comprehensive knowledge of the spa software.
Developed marketing and promotions for holiday and seasonal specials; including prices points, service packages, and creation of external/internal marketing.
Increased overall profitability by establishing customer loyalty, improving productivity and cutting costs.
Education
Bachelor of Science: Applied Business ManagementGrand Canyon University, Ken Blanchard School of Business-
Phoenix,
Arizona
Certificate in Merchandising: Salt Lake Community College-
Salt Lake City,
Utah
Certifications and Associations
Starwood Spa Champion(formerly Starwood Spa Global Council) - West
Arizona Spa and Wellnes Association - current board member
ISPA Member 2004 - current.
Chairman of Board Dallas Spa Association 2010, Board member since 2008
Board Member Miss Dallas Organization
2010 Board Member ATI Dallas School of Massage Advisory Committee
Certified Phytomer Business Aesthetic & Massage Intensive Training 2002
Certified Pevonia Extensive Esthetic and Body Training 2005
Certified M'lis International Advanced Wellness Consultant Certificate 2002/2003
