Utilize multi-location global leadership expertise to maximize guest experience, wellness awareness and spa culture while inspiring innovation and profits throughout the spa industry.
Skills
Innovative leadership through development and training
Embody Five Star service excellence standards
Successful execution of broad platform spa marketing and promotions
Experience based menu innovation and development
Superior interpersonal communication skills
Strategic Financial Analysis
Multi-cultural collaborative team builder
Positive direct interaction and follow-up
Advanced product knowledge from many leading beauty brands
Life enthusiast and yoga practitioner
Administrator level knowledge of Book4time and SpaSoft
Work History
02/2017 to Current
Senior Global Manager, Spa & FitnessBenchmark Hospitality – Radford, VA,
Global leadership for growth and structure of hospitality trailblazer, managing over 500 spas with revenues increased to approximately $500 million
Facilitate procedures and communications for smooth transition of Starwood to Marriott merger
Concept work for luxury brands e.g. W Hotels, The Luxury Collection, The Ritz Carlton, and St. Regis
Launch new spas and on-site openings domestic and international
Global support and structure for brand standards to support international guidelines and audits
Innovation of wellness projects, including brand fitness strategy, landscape, and design; retreat programs from ideation to onsite execution
Layout and design of spa and fitness centers for hotels and resorts worldwide
Organize and conduct operational education conferences for property leaders focusing on revenue growth and talent development resulting in retention
Nurture and grow vendor relationships for spa and fitness, negotiating MSA and establishing unique individual and global partnerships
Developing and managing metric driven analytics of global portfolio of spas, focusing on technology innovation. Driving global online booking to surpass $18 million
09/2014 to 02/2017
Director of Spa & RecreationWestin Kierland Resort And Spa – City, STATE,
Executive control of all spa operations, Recreation (FUN) Department operations, Fitness operations, and Retail purchasing
Engaged all teams through transition of leadership; increased leadership and engagement satisfaction by 25%
Demonstrate exceptional mastery of profit and loss, creating annual budget, controlling all expense and minimizing risk
Creative implementation of social media platforms through all mass outlets, promotion and strategic management of sale sites and aggressive local marketing and retention
Synergistic operational management enabling successful and profitable spa campaigns
Mentor spa leaders within Starwood as West Coast Spa Champion; assist with task force assignments throughout Starwood Spas to develop vibrant teams that excelled in any circumstances
03/2013 to 09/2014
Director of SpaSheraton Grand, Wild Horse Pass – City, STATE,
Governed spa operations: 20 treatment rooms each, including full amenity locker areas, adult pool, full-service spa restaurant, state of the art fitness facility, wellness classes, salon, and watsu pool
Proficient at creating annual budgets, understanding profit and loss, and contingency planning to control expenses; exceeding YOY revenue growth by 10%
Excelled in risk-taking management to increase innovative procedures to retain Forbes 4-star rating, and revitalize best practices
Integrated Native American traditions into spa culture by developing strategic relations with the tribal community
Directed successful operation of 5 top nationally recognized premiere urban/resort spas and retail brands with over 160 employees
Generated an intensive P&L control system to manage budgets with revenues exceeding $16 million; staying ahead of forecast and anticipate operational fluctuations
Consulted with opening teams for successful bliss spa openings globally to ensure innovative and practical design and development
Creation and management marketing, community outreach, special events and brand awareness
Executive control of HR processes from hiring, disciplinary action and training all employees; from Spa Director to housekeeper
Change management leader during Steiner acquisition from Starwood
Compliance and maintenance of Arizona, California, Illinois and Texas licensing and operation laws
02/2007 to 12/2007
Assistant Director of Spa OperationsMii Amo, Enchantment Resort – City, STATE,
Inclusive operational management of Travel & Leisure's #1 Destination Spa in the World 2007
Oversaw 23 treatment rooms for destination spa guests' expectations from arrival to departure
Creation and leader of 3 -7-night retreats, including special facilitated themed stays with experts from various fields of healing, cultural knowledge, and yoga
Management of restaurant, front desk, spa services, fitness and rooms; SOP developments and implementation
Establishing budgets, managing expenses, and forecasting
Designed and launched new treatments /activities to separate spa from typical experience, entice return and new destination guests
04/2003 to 02/2007
Spa Services and Fitness DirectorCentre For Well Being, The Phoenician – City, STATE,
Coordinate operational needs of spa services staff in 22,000 sq. ft. spa to meet the needs of guests at a Five Diamond hotel
Expertise in the development of quality controls, operation policies and procedures for staff and facility
Develop spa services to meet competitive market needs, train staff on new services and protocols
Assistant buyer for spa retail shop, merchandising and purchasing of skincare product and fashion apparel
Education
Expected in
Bachelor of Science: Applied Business Management Grand Canyon University, Ken Blanchard School of Business - Phoenix, Arizona GPA:
Expected in
Certificate in Merchandising: Salt Lake Community College - Salt Lake City, Utah GPA:
Certifications and Associations
ISPA Member/Contributor 2004 - current - assisted with Covid-19 re-opening guidelines
Marriott Spirit to Serve - community volunteer 2016 - present
Starwood Spa Champion (formerly Starwood Spa Global Council) - West
Arizona Spa and Wellness Association
Florida Spa Association
Chairman of Board Dallas Spa Association 2010, Board member since 2007
2010 Board Member ATI Dallas School of Massage Advisory Committee
Certified Phytomer Business Aesthetic & Massage Intensive Training 2002
Certified Pevonia Extensive Esthetic and Body Training 2005
Certified M'lis International Advanced Wellness Consultant Certificate 2002/2003
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School Attended
Grand Canyon University, Ken Blanchard School of Business
