SENIOR DIRECTOR OF PRODUCT & BUSINESS DEVELOPMENT Passionate professional with solid and progressive experience with a broad range of product development, marketing, and merchandising knowledge. Creative, innovative and strategic thinker with a successful track record of launching positive revenue generating programs. Consistent top line, margin and bottom line growth in multiple categories rapidly driving initiatives from concept to execution. A leader with proven ability to combine vision, ingenuity and strengths in quantitative and qualitative analysis executing ideas efficiently and effectively.
Market research and analysis
Product line expansion
Market research and analysis
Initiated [project] which resulted in [positive outcome].
Spearheaded new [program] program which increased retention.
Handled all functions related to [program].
Party City HoldingsRockaway, NJDirector of Product and Business Development
Lead product development and merchandising including the revamping and branding of outdated programs, and creating compelling product assortment and visual merchandising plans.
Conceptualize and execute new programs and business driving positive sales from the concept phase to the post-launch analysis phase.
Execute product development, merchandising and sourcing initiatives for multiple categories in a vertical retailer.
Accountable for all every-day and seasonal program business development on the product development side, analyze and manage existing business covering three departments' buying functions on the retail side of business.
Initiate and uncover opportunities and build strategies and plans of action to increase sales in collaboration with internal and external resources.
Extensive travel domestically and globally to trade shows for trends, product development, sourcing and production.
Key Contributions Highlights: Conceptualize and execute development for numerous successful programs responsible for product development and merchandising growing incremental sales for everyday and seasonal departments Lead program initiatives, launching numerous programs with thousands of new SKUS, responsible for creative direction, product design, merchandising, sourcing and costing Increased company sales by at least +$20M to date by developing successful direct to retail programs in multiple every-day and seasonal categories such as décor, drinkware, fashion/accessories, novelty, plush and toys Spearhead development & sourced new programs directly from China positively impacting cost, retail value, product quality, increasing company gross margin dollar a minimum of 50% by reducing FOB costs Execute new program strategies with shortened timelines with accelerated program introduction to catch trend and rapidly drive incremental sales Leverage new domestic vendor source based with specific product expertise, negotiating pricing and developing line strategy to meet competitive market needs and expansion Build company product portfolio by expanding vendor base domestically and internationally.
MEGA BrandsLivingston, NJSenior Brand Manager
Led product development for licensed programs from concept through production; this including responsibility for line vision and creation working closely with licensor, design and engineering teams.
Built strong relationship with internal and external partners, brainstorming ideas and presenting line concepts to management, licensors and retailers.
Worked closely with sales to introduce POS displays and special programs and exclusive product lines.
Made presentations at key retailer and at trade shows.
Traveled extensively to licensor presentations, domestic and international travel for trade shows, product development and sourcing trips.
Key Contribution Highlights: Responsible for conceptualization and revamping of entire license division's product line, aligning products with brand vision and new initiatives collaborating with multiple internal and external teams Concept, designed and developed Sesame Street early childhood learning toys, arts and crafts products by researching competitive market, developing vision for line according to brand and targeted age group Developed new line of Disney toys and crafts products through research and understanding of brand Expedited process, cut design costs and timeline by creating line vision and preparing concept sketch and design for initial line presentation with licensor and management Leveraged in house catalog design team and special projects engineering team to design product based on vision as an alternative to outsourcing projects significantly reducing project costs Established internal art team, mentored designers, provide creative direction, assigning projects, managed team's workload and schedules reducing outsourced design cost while increasing productivity Accelerated concept to production stage by reducing PD timeline, executing and managing process efficiently and effectively.
Horizon Group USAWarren, NJSenior Product & Marketing Manager
Accountable for product development and sourcing for three categories; developed new processes and procedures to efficiently manage sourcing and product development.
In charge of concept, design, sourcing and costing, managing product development process from the concept through to production; this included line cost, retail strategy and buy worksheet for purchasing.
Designed product and packaging for product lines working closely with design, sales and customers to define next stage in program expansion based on analysis and trend.
Collaborated with multiple internal and external teams to execute initiatives.
Designed special programs, POS displays and marketing materials to meet customer's needs.
Key Contribution Highlights: Established standard operating procedures, developing new vendor product catalog, spec sheets and BOM to source and cost products accurately Lead vendor sourcing and management ensuring constant flow of new product offering Revamp, designed and developed new products and packaging for wedding, crafts and jewelry lines, responsible spec design and sourcing, managing project from concept to production Created trend-driven product lines based on market analysis, introduced thousands of SKUS for multiple categories ensuring constant flow of new programs to meet customer's needs and trends Lead product design, specifications, sourcing and costing for new and existing products/programs with overseas vendors in China, India and Thailand.
Baruch CollegeNew York, NYBachelor of Business Administration: Marketing & Consumer ResearchMarketing & Consumer Research