Experienced Public Relations Director of Operations seeking to further career in Public Relations. Possesses strong sales experience and staff management skills. Excellent verbal, written, and visual communicator with a portfolio of accomplished media placements. Strong background in the technology, fashion, dining and nightlife industries. Charismatic, creative and persuasive and an excellent coordinator. Enthusiastic and devoted to to preforming above and beyond and satisfying both clients and employers.
Experienced PR Writer
Client Coverage & Media Placement
Client Acquisition & Sales
Event Planning & Coordination
Media & Video Production
Office Administration & Business Systems Administration
Web Design & Administration
Acquired New York Dining/Nightlife client and initiated PR campaign focusing on all traditional media fronts while organizing, executing and promoting events. Secured media placement in broadcast television, major national newspapers, popular regional magazines and online publications. Achieving client a combined estimated reach of over 47 million within 150 days of signing.
Assumed role attache for the 68th Annual Tony Awards. Supervising and coordinating Red Carpet Ceremony, Press Conference Q&A, One on One Interviews, Post Ceremony Photography. Served as agency oversight & management for NY1: 68th Annual Tony Awards Simulcast.
Agency Representative for New York Tech Week & Tech Crunch: Disrupt - New York.
Through market analysis and research conceived a marketing strategy for a mobile tech-start up with low budget capabilities. Directing the campaign at specific target demographics was successful in growing the companies user base exponentially while achieving consistent relevant media coverage. Thus assisting the company in securing a contract with leading "connected car" integrated infotainment system manufacturer.
Office Software: Microsoft Office (all programs all versions) Google Drive
PR Software: Cision (Point & Social Media), Muck Rack
Desktop Publishing Software: Adobe Creative Suite / Creative Cloud (PS, AI, DW, FI, AE, PR), Final Cut: Pro
Web Design Software: Square Space, WordPress, Adobe Action Script
Operating Systems & Networking: Advanced Windows and Apple O SX Systems Administration Skills
Public Relations: press release & copy, client acquisition, pitching, email blasting, strategical planning, contracting, event planing & execution, experienced in metadata architecture, strong research and analytical skills, report creation and presentation, agency representative/ambassador.
Personal Characteristics: Well mannered, well spoken, enthusiastic people person, advanced problem-solving skills, strong team player, strong team leader, great organizational skills, influential networking capabilities, caring, understanding, devoted and motivated.
Director of Operations / CEO AssistantJun 2015 to Current Fashion Update INC. - New York, NY
Office Management and hiring
Client Placement & coverage
Video Content producer
Company Communications Oversight
Assistant to CEO
Social Media management
Pitching & blasting
Agency event Representative
Bi-Monthly Client Coverage report
Task force leader
Client & Employer Presentations
PR & Marketing InternFeb 2015 to May 2015 Appular - New York, NY
Media outreach / pitch blast and copy
Media contact Acquisition
Agency representative for Events
Annual Client Report – Design
PR & Marketing campaigns
Events and Talent Team InternJun 2014 to Sep 2014 SLATE PR - New York, NY
Maintained Media & archiving
Red Carpet Agency representative
Press room coordinator
Agency Supervisor for NY1 Network simulcast for 68th
Annual Tony Awards
Media Attache – Russel Simmons: Art For Life Benefit Gala
Event Planning and Media coverage
Annual Client Report – Design,
Edit, and Presentation
Stylist & Visual Team Jan 2011 to Jan 2014 Kenneth Cole Productions - New York, NY
Highest Rated Sales Associate in Company (2 Times)
Highest Sales Metrics in Company (4 Times)
Visual team member (designed
layout of sales floor)
New York Retail District representative to Corporate
Designated corporate Stylist
New York Merchandise Marketing Consultant to South American Vice President
Money handling and management
Stylist & Visual TeamMay 2009 to Feb 2015 Ralph Lauren Co. - New York, NY
Lead Stylist & Visual Team
Handled the floor sets and displays for the brand's premiere and flagship stores
Hosted fashion line premier events
As Stylist worked with A-List clientele for major events
Managed a client accounts and maintained returning business.
Managed register, staff, and money count for company.
Bachelor of Arts, Journalism (concentration Public Relations)2014SUNY New Paltz University - New Paltz , NY, United States of America