Catalyst for transforming an organization's vision into reality. Creative, high energy professional with more than 15 years diverse industry experience that spans the realm of marketing, sales and communications for both internal and external use driving bottom line sales. Known for increasing sales, building strategic relationships, exceptional communication both verbally and written, account planning and management, flawless event and tradeshow execution, collaboration and negotiation skills, supported by equally strong ability as a "team player" to win trust and confidence from both internal and external customers. Public Relations Brand Building & Product Management Event Coordination/Management/Promotion Strategic Planning/Forecasting/Budgeting Social Media Strategy and Implementation ROI/Market Effectiveness Analysis Materials Generation Internal and External Use Account Management and Growth Advertising/Creative Generation Web 2.0/Interactive Media Website Content Creation/Nav./Mgmt. Distributor relationship building Share of Voice Strengthening Crisis Management Channel Management Sales Generation
ADDITIONAL QUALIFICATIONS AND EXPERTISE
Co-Editor of Diesel Army Magazine
Published author and photographer in over 100 magazines and online publications on a variety of topics
Chosen for the Who's Who of Outstanding Professionals 2004, 2005, 2006. 2008, 2009, 2010, 2011, 2012, 2013,2014
Chosen as one of the "Top 35 Under 35" by SEMA Magazine
Speaker/Lecturer Exhibitor Show 2004, 2005 (focus on brand building, PR basics and marketing basics)
Generate social media strategy and content for social media sites
Liaison between sales, marketing and communications departments for facilitation on a variety of collaborative projects
Create and manage media relationships facilitating stories and increasing coverage
Coordinate and help to manage Virbac's presence at national and international tradeshows.
Manage and facilitate multiple events to increase branding and develop key relationships internationally and nationally in all aspects. Help manage pre and post show communications to appropriate personnel and clinics to maximize and track sales efforts to ensure ROI on related tradeshow events
Handle communication to stakeholders to help foster cross collaboration between departments and French headquarters to increase awareness of Virbac initiatives
Manage outside advertising and marketing agencies
CEO01/2003 to 01/2014 High Performance Prose IncFort Worth, TX
Manage communication outreach for national/international programs for multiple accounts, public relations, brand building, event management/coordination/promotion, social media strategy and implementation, strategic planning, forecasting, campaign and market effectiveness analysis, manage staff, media outreach, web 2.0, website content creation/site layout/navigation and create written materials for both internal and external distribution.
Tripled client base and revenue after only one year; sustained growth, various successful media events/campaigns, long-term client retention, creating and implementing ROI driven pr/media outreach plans, advertising placement and creative generation, materials generation
Served as primary client contact, direct media outreach, materials generation, budgeting, manage and direct creative (advertising/pr), managing staff, implementation of media strategy including social media, goal setting, analysis of effectiveness/efficiency, website creation/content generation/navigation, web 2.0 marketing, leading team to repeated client/agency victories, event management and promotion, teaching/speaking, manage sponsorship requests
Senior Account Executive01/2001 to 01/2003 JMPR Public Relations IncWoodland Hills, CA
Managed all branding/marketing /media efforts for 6 clients proving ROI, generated media results, developed, created and implemented strategic media plans, managed staff, conducted client media training, developing timelines and product marketing strategy cost forecasts, material generation, managing expectations of clients and senior level internal management
Supervised and developed account teams, responsible for 90% client retention rate, new business sales presentations, employee and team goal setting, conducted staff performance evaluations, managed vendor work with outside agency partners.
Crisis Account Executive01/2000 to 01/2001 Sitrick And CompanyCentury City, CA
Responsible for account management marketing tasks for the bankruptcy department including: press release creation and distribution, client research, media list generation, media outreach, daily media clip monitoring, article generation and campaign lifecycle management. Kept 8 different accounts running smoothly.
Created and edited various proposals and related documents (marketing reference guides, newsletters, critical communication documents, press releases, weekly employee letters for clientele). Trained executives on crisis procedures, developed on site plans for dealing with crisis in a variety of situations specializing in "spinning" the outcome favorably
Junior Associate01/1998 to 01/2000 Westhill PartnersNew York, NY
Developed, wrote and edited communication and marketing materials, media event coordination, celebrity interviews, taped editing for release to the press, team coordination, supervised assistants and vendors.
Oversight of account and client budgeting, media list generation, media buying and placement, advertising creative development, public relations and media outreach, planning and managing of corporate and media events.
Freelance Booker01/1998 to 01/1999 MSNBCSecaucus, NJ
Directed guest management and relations including obtaining and "selling guests on the show story," coordinating all aspects of the booking from travel to hair and makeup to entertainment
Conducted pre-interviews for the producers, obtained and secured back-up guests through phone work
Managed guests upon arrival and visit to studios, updated database information for contacts and celebrities
Reporter, Associate Producer, Editor01/1996 to 01/1998 KXXV-TVWaco, TX
Reported the weekend news, helped produce the weekend newscasts, went out on stories and interviewed subjects
Created news content and stories for the newscasts, edited video tape
Ran the Chyron machine during newscasts, studio camera operator on the morning show
MBA: International Business Management2012University of TexasArlington, TX, USMBA-International Business Management; University of Texas, Arlington, TX 2012
Graduate Certificate: Asian Business Studies2012Tongji UniversityShanghai, CNGraduate Certificate-Asian Business Studies; Tongji University, Shanghai, China 2012
Bachelor: Ferrari North America1998Baylor UniversityWaco, TX, USBachelor of Communications - Baylor University - Waco, TX, 1998 Nicole Westfall: Sampling of Clients Served Over The Years Financial John Hancock Kellogg & Andelson Pharmaceutical/Medical/Spa Merck-Medco St. Jude's Children's Hospital Virbac Animal Health HealthMagic Migraine Miracle (launch) Pampered Perch (launch) Wax Poetic Carla's Concoctions Utilities Touchstone Energy Big Dig (Boston tunnel project) LPPC (Large Public Power Council) LCRA (energy consortium) NRECA (National Rural Electric Cooperative Association) Qwest Communications Lifestyle/Philanthropy Boyd Gaming Corporation Sam's Town Hotel and Casino Stardust Hotel and Casino Sam's Town Tunica Bang & Olufsen Nakamichi America House of Champions Covenant House California Dr. Judy Marshall Automotive Bentley Motors Vespa Automobili Lamborghini S.P.A Ferrari North America Indian Motorcycle Shelby Automobiles Carroll Shelby BorgWarner Turbo Systems (launch) Petersen Aviation Gooding & Company (launch) Haggerty Collector Network Meguiar's Inc. SEMA (Specialty Equipment Market Association) Royal Purple Inc. (re-launch) American Collector's Insurance Baer Inc. HKS USA Shelby Licensing Petersen Automotive Museum Kruse International Classic Restoration Enterprises Smeding Performance Street Concepts Trailgate Transfer Flow Racing Merchandise Mr. Gasket Motive Club Meacham Design, Performance Innovative Turbo Systems
BSE: Bill Smulo EngineeringBSE (Bill Smulo Engineering) B & M Racing & Performance Autotecnica American Collectors Insurance Allview Mirror Corporation Media/Internet ABC Television Ebay Motors (launch) Vanguarde Media (launch) Qwest Communications Crisis Communications Company Experience Barneys of New York Exxon, Inc PG&E Corp. Federal Mogul Corporation Metabolife Regal Cinemas Edwards Theatres Grove Worldwide Furr's/Bishops Einstein/Noah Bagels Global Crossing Food Lion Southwest Gas Corporation EJ Meyer Corporation Lizzy Grubman Don King Productions Oscar De La Hoya Tri Valley Growers Halle Berry BWise Napster Steel Horse Automotive Political Communications/Strategy Experience Presidential Election for Venezuela (1999)
01/2004 to 01/2005 ArmyCo-Editor of Diesel Army Magazine Published author and photographer in over 100 magazines and online publications on a variety of topics Chosen for the Who's Who of Outstanding Professionals 2004, 2005, 2006. 2008, 2009, 2010, 2011, 2012, 2013,2014 Chosen as one of the "Top 35 Under 35" by SEMA Magazine Speaker/Lecturer Exhibitor Show 2004, 2005 (focus on brand building, PR basics and marketing basics) Marketing/Branding Webinar Presenter for SEMA (Specialty Equipment Market Association) 2005, 2006, 2007 Radio DJ/Morning Show Host for KCKR-FM Proficient in Word, Excel, Powerpoint, Prezi, Lotus Notes, Oracle, Hyperion, FTG, Camtasia, Photoshop, Adobe, Illustrator, Adobe InDesign, video editing software, audio editing software, Speednik, CRM
Graduate Certificate-Asian Business Studies Tongji University, Shanghai, China
Manage all tradeshows, events distributor sales conferences and professional trade meetings Supervised and developed account teams, responsible for 90% client retention rate, new business sales presentations, employee and team goal setting, conducted staff performance evaluations, managed vendor work with outside agency partners
Marketing, Advertising, Public Relations, Roi, Budgeting, Media Strategy, Social Media Strategy, Content Creation, Forecasting, Pr, Site Layout, Strategic Planning, Teaching, Buying, Buying/procurement, Sales, Media Buying, Associate, Training, And Marketing, Branding, Account Executive, And Sales, Sales To, Tradeshows, Clients, Agency Partners, Business Sales, Forecasts, Marketing Strategy, Product Marketing, Sales Presentations, Basis, Budget, Distributor Sales, Marketing Department, With Sales, Account Sales, Accounts And, Accounts Manager, Budgets, Corporate Accounts, Corporate Sales, Increasing Sales, Isr, Key Account, Key Accounts, Marketing Plan, Million, Monthly Sales, National Sales, New Products, Pricing, Regional Sales, Sales Contract, Sales Force, Sales Forecast, Sales Revenue, Sales/marketing, Increase, Liaison, Tradeshow, Account Management, Bankruptcy, Different Accounts, Proposals, Database, Account Planning, Adobe Indesign, Ambitious, Catalyst, Channel Management, Crisis Management, Crm, Customer Relationship Management, Diesel, Excel, Hyperion, Illustration, Illustrator, Indesign, Interactive Media, Lotus Notes, Marketing/advertising, Masters Of Business Administration, National Accounts, Natural, Oracle, Photoshop, Powerpoint, Product Management, Relationship Building, Rest, Sales And, Sales Campaign, Sales Generation, Share Of Voice, Steering, Suspension, Team Player, Voice, Word, Automotive, Business Management, Mba, Aviation, Rural Electric, Sampling