Hands-on marketing director who drives company growth through creative and innovative
marketing strategies. Skilled at analyzing customer needs to develop
highly-effective and targeted marketing campaigns. Relocating from Knoxville, TN to Charlotte, NC in September.
Education and Training
Bachelor of Business Administration: Marketing/International BusinessUniversity of Tennessee － Knoxville, Tennessee, US
07/2016 to Current
Director of MarketingFritts Financial － Knoxville, TN
Negotiated media buys, including TV, radio, and digital.
Spearheaded the complete redesign and launch of the company's website and creative branding materials.
Actively posted on company Facebook page, LinkedIn and Google+ to boost SEO.
Launched a marketing budget and expense spreadsheet to track progress of events and ROI.
Maximized efficiency and profitability for all marketing events.
Creatively designed all event invitations using Adobe InDesign.
Implemented a new CRM (Redtail).
Proactively created streamlined processes for client on-boarding, prospect pipelines, and referral program.
Drastically improved ROI from July 2016- July 2017.
Responsible for 85% of company's revenue July 2016- July 2017.
07/2015 to 07/2016
Director of MarketingRetirement Planning Services － Knoxville, TN
Achieved an 800% ROI by developing and integrating targeted online and offline lead generation programs, including email campaigns, banner advertisements, direct mail, public relations, and telemarketing.
Introduced and organized educational workshops for potential clients.
Enthusiastically executed all social client events to increase client relationships.
Introduced prospect pipeline to efficiently keep in contact with potential clients.
Coordinated electronic media strategy involving firm website, LinkedIn, Facebook,
blog, video blog, newsletter, and Constant Contact campaigns.
Improved client experience through active communication and attention to detail.