18 years of experience in product management and marketing in education and telecommunications industries. Proven track record in leadership and management of marketing and product teams. Consistent delivery of projects on time, under or at budget while meeting or exceeding revenue targets. Strong verbal and written skills including development of marketing and product plans as well as collateral, direct marketing and website content. Led and participated in numerous cross-functional teams to launch national and global products. Strong interpersonal skills with focus on relationship-building and motivation.
06/2004 to Current
Director of MarketingACN, Inc － Charlotte, NC
Executed 3rd Party Validation Program which included Fortune and USA Today advertisements and endorsement from Donald Trump that resulted in 100% increase in representative acquisition.
Directed comprehensive overhaul of company branding leading to global adoption of brand standards.
Developed full French-Canadian market presence in condensed 3-month timeframe resulting in increased representative acquisition in Canada and increased revenue.
Reorganized and grew department resulting in higher job performance and operational savings.
Implemented video program resulting in a reduction of executive travel expenses by $200,000 per year and the elimination of over $150,000 in outside vendor costs.
Responsibilities Strategy, leadership and execution of marketing programs with a $1.7 million budget and supervision of 11 marketing team members consisting of graphic designers, web specialists, market managers and translators.
Responsible for communicating company vision using all marketing vehicles: company events, websites, representative tools including DVDs and Getting Started Kits, printed collateral and media outlets.
Member of Executive Steering Committee responsible for driving company initiatives and project prioritization.
Collaborate with global counterparts to implement best practices and streamline efforts.
03/2002 to 06/2004
Segment ManagerElement K － Rochester, NY
Successful product launch led the company's efforts towards a formal product commercialization process.
Launched K-12 product that exceeded company revenue goals in first 6 months and resulted in initiating a new sales force dedicated to K-12 market.
Recognized at National Sales Meeting as a marketing leader based on sales support provided to Higher Education Sales Team which exceeded revenue goals by 20%.
Responsibilities Responsible for product definition and commercialization in the partner, education and government segments and management of two Marketing Specialists.
Authored segment-specific marketing plans to target promotional efforts to appropriate decision makers and developed products that were sensitive to needs of both decision maker and end user.
Led cross-functional teams that resulted in two successful product launches within the first year of employment.
Planned lead generation and promotional programs, customer communications, and sales tools in support of new & existing products including sales collateral, sales training, tradeshows, advertising, corporate web site, and direct marketing.
Measured and reported effectiveness of all programs and impact on revenue.
Provided extensive sales support and training to top-selling sales team.
Worked directly with higher education customers to provide consulting on how best to implement training services.
07/1997 to 03/2002
DirectorGlobal Crossing － Rochester, NY
Significant Accomplishments Advanced to positions of increasing responsibility in both product and market management with global management responsibility.
Consistently recognized for outstanding sales support and recruited to work with top sales team.
Managed a series of successful product launches resulting in greater responsibility with new higher revenue- generating products.
Successful product launches in U.S.
were used as models for global product launches.
Wavelength product launch resulted in positive gross margin in 8 months.
Collocation product re-launch resulted in $40,000 of previously unrecognized revenue in first year.
Global Carrier Product Marketing - Global Wholesale Division Responsible for strategy and execution of marketing initiatives for Carrier Broadband services in North America, Europe, and Latin America.
Managed three marketing managers in three countries.
Developed pricing, product promotion, marketing and training material to support product launches.
Partnered with sales team globally to provide support, including training and customer consultations.
Collaborated with sales executive team to develop customer-specific strategies to increase sales.
Senior Product Management Responsibilities - North America Wholesale Division Responsible for product development and management of a nearly $200 million wholesale data portfolio.
Developed business plan and product go-to-market strategies.
Then, created and managed cross-functional teams to develop, launch, and monitor new products.
Developed pricing based on network and provisioning costs as well as market considerations.
Tracked product performance, revenue vs.
plan, profit and loss, and customer satisfaction as well as competitive landscape.
Drove marketing communications efforts to showcase products through trade shows, press releases, technical magazines, and web content.
Marketing Management Responsibilities Planned and executed strategy for vertical market roll-outs including extensive market research to drive package design.
Created and implemented collateral, advertising plan, prospect generation, and sales training.
Planned and executed marketing programs including development and implementation of corporate sales tools to leverage competitive advantages.
Designed quarterly promotions and contests to drive channel sales.
Coordinated multiple departments throughout the company to execute programs.
Developed strategy to work with third-party vendors to drive application-oriented data services.
Negotiated IBM partnership agreement and managed marketing relationship with CISCO Systems.
Worked with a public relations agency to conduct executive briefings to promote products, including interviews with vertically-oriented magazines and research organizations.
01/1986 to 07/1997
Senior Marketing ConsultantSystems and Computer Technology SCT － Rochester, NY
Received numerous awards for outstanding sales support.
Market research findings and presentation resulted in development of a Loan Management System for Higher Education customers as well as implemented first customer satisfaction tracking study.
Captured and automated third party revenue royalties process exceeding $1 million dollars.
Advanced to positions of increasing responsibility, starting with the company as an intern, then graphics coordinator, research analyst, research specialist and finally a Senior Marketing Consultant.
Developed and implemented marketing strategy and roll out plan for new business partners in conjunction with SCT products.
Partners included IBM, Hewlett Packard, and TouchNet.
Responsible for analysis, management and support of third party business partners.
Negotiated agreement renewals and new partner agreements.
Renegotiated several renewals resulting in significant cost savings.
Educated internal stakeholders on new partners and provided support to new programs featuring partners.
Marketing Research Responsibilities Provided all phases of primary research from concept, methodology, and statistical analysis to reporting and presentations to executive team.
Research ranged from customer and employee satisfaction to new product concept testing and business case analysis.
Researched and authored business briefs on potential business opportunities and markets to penetrate.
Provided execution plans on approved opportunities.
MBA: International MarketingStrategy & Finance Syracuse University － Syracuse, New YorkInternational Marketing
BS: Marketing & Social SciencesSt. John Fisher College － Rochester, New YorkMarketing & Social Sciences
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