A top performer and seasoned marketing professional with a leadership record of developing brands and delivering results through strategic planning, media promotions, community events and public relations. Skill Highlights Brand building and innovation Event management and promotion Strategic planning Digital, loyalty and CRM Public relations and media Team building Project planning and management Vendor negotiations and partnerships Leadership/communication skills Diverse market/industry knowledge Product development Business operations organization Self-motivated Market analysis
World of Beer Franchising, IncTampa, FLDirector of Marketing
Spearheaded the brand identity and evolution of the World of Beer brand and World of Beer Franchising Company from inception to what is now a rapidly expanding organization.
Designed, developed and implemented the industry leading World of Beer mobile app that launched in the top 25 in the food and beverage category over multi-billion dollar casual dining concepts, creating a foundation for future marketing communications that drove unit sales and loyalty membership database.
Developed CRM and loyalty program platforms including the creation of a consumer database to track and measure consumer behaviors.
Spearheaded the cross-functional development of proprietary inventory system database creating the platform for proprietary and digital menus, content management system, consumer behavior tracking, website maintenance and in-store digital signage displays.
Strengthened company's business by leading implementation of advertising campaigns to generate qualified franchisees and market development.
Created all social media platforms and email marketing campaigns to facilitate interaction with customers.
Designed and created marketing collateral on various levels from multi-unit grassroots to franchise sales.
Created, implemented and evolved high-impact strategies and local grassroots marketing programs to target new business opportunities in new markets.
Lead the development of new store openings executed locally through grassroots marketing, media and PR.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Managed the in-house advertising program consisting of print and media collateral pieces.
Designed templates with agency partners for the content management system to promote in store and external marketing materials.
Managed the complete redesign and launch of the company's website in 6 months creating the platform for future growth, including international growth opportunities.
Planned and negotiated media buys, including radio, print and digital.
Lead and managed the marketing department and team of professionals.
Negotiated advertising and sponsorship contracts.
Presented on future and current promotions and initiatives at franchise development conferences.
Created and developed monthly, quarterly and year round marketing and community event programs.
Established production schedules and communicated project status to stakeholders.
Responsible for company marketing budget and team of 6-8 external agencies and vendors to drive sales through PR, advertising and brand building through strategic planning and development.
Defined project and company brand vision, strategies and tactics.
Researched, negotiated, implemented and tracked advertising and PR activities.
Expanded company recognition in the national press to support the growth of unit and franchise sales.
Cultivated positive relationships with the community through PR campaigns.
Managed all media, press and public relations issues with agency partners.
Planned strategic brand-building events to expand the product portfolio.
Developed and integrated market plans to efficiently position the company brand within targeted markets.
Spearheaded brand management, franchise support and guidance to ensure that marketing programs and plans implemented were consistent with brand positioning.
Developed market-wide strategies through multi-tiered advertising and co-branding partnerships for over 125 locations in 30 media markets.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Developed grassroots marketing strategies and campaigns for targeted markets and individual restaurants.
Collaborated with advertising and promotion managers to promote products and services in store.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
Worked effectively in a heavily cross-functional, fast paced environment.
Partnered with internal stakeholders to define marketing program requirements.
Managed all company customer engagement campaigns.
Produced engaging online marketing campaigns.
OSI Restaurant Partners, IncTampa, FLMarketing Manager
Responsible for planning and executing local advertising and marketing programs for 90 restaurants in 10 states representing 12% of total system sales.
Developed, communicated and implemented strategic multi-tiered national and local yearly marketing plans.
Analyzed local market trends within the competitive and economic environments to target promotional opportunities by market.
Lead team member creating national and local marketing programs supporting the restructure and redevelopment of the brand.
Planed, managed and measured budget and programs ensuring maximum cost control and effectiveness of marketing programs.
Extensive success in negotiating sponsorships and promotional driven programs while minimizing costs.
Ongoing analysis and evaluation of the effectiveness of national and local advertising and marketing programs to make adjustments as needed.
Western Kentucky UniversityBachelor of Arts: Public Relations PsychologyPublic Relations Psychology
Two time scholarship recipient Deans Honor Roll and Recruitment Representative - Western Kentucky University - 1999-2003 Member of Alpha Delta Pi Sorority and alumni association JDRF Fundraising Team Captain raising over $60,000 - OSI Tampa, FL 2006 Western Kentucky Alumni Association (Tampa Chapter)