Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Paid Digital Restructuring
Complete restructuring of paid digital strategy, including SEM (Display, Retargeting, Search, Video, Social). Set direction and campaign budgets to optimize and increase ROI monitoring specific metrics leading to an avg. +135% increase in website traffic and avg. +42% increase in lead volume.
Designed, implemented and executed Digital Retailing program including proper website integration, marketing strategy and employee awareness campaigns. Designing specific in-dealer processes for sales teams and BDC teams to follow.
Complete restructuring of CRM including designing and rolling out all follow-up processes for specific funnel segments, in-bound lead handling, opportunity coaching for BDC teams and management teams, as well as facilitating of lead distribution setups. Results include increasing % contacted, increasing appointment set % and appointment sold % while also monitoring CRM utilization by individual teams.
Complete buildout of websites including content strategy, incorporating high-ranking meta tag/schema code on appropriate pages. Utilizing Google KeyWord Planner Insights to capture high traffic areas for optimized ranking and increasing SEO traffic. Average +35% increase YoY growth in traffic.
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