Director of Research with 10+ years of experience aggregating, organizing, and distilling large amounts of data into concise insights that directly informed business decisions.
Proven history of influencing B-2-B customers with data-driven insights; By December 2018, 52% of the station's revenue secured for the upcoming year was directly influenced by research collateral.
Managed the creation of all marketing research collateral for a sales team responsible for over $25 million in revenue; notably built a library of over 90 special TV event audience forecasts reducing the time required to build advertising campaigns.
Advocated for and led software process automation efforts improving consistency in company-wide reporting and freeing others from repetitive tasks.
Three years of management experience leading and mentoring sales support associates, five of which were promoted to higher levels of the organization.
Microsoft Power BI
Google Analytics & Data Studio
Quantitative data application
Qualitative data application
Statistical analysis software
Advertising metrics & systems
Robotic process automation
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