director of content strategy resume example with 15+ years of experience
JessicaClaire
, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Professional Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Skills
Enterprise-Level Content Strategy
Partner Relations
Solving Complex Problems
Strategic Planning And Analysis
Decision Making
Digital Content
Business Models
Value Creation
Data-Driven
Marketing
Thought-Leadership
Work History
08/2019 to CurrentDirector of Content StrategyAtrium Staffing | Columbus, OH,
Led client-facing content strategy efforts for multimillion-dollar customer experience transformations and digital platform redesigns for brands such as Coca-Cola, T-Mobile, Ford, US Navy, Johnson & Johnson, General Mills, and L'Oreal to name a few.
Collaborated with other relevant functions to develop strategies that drive Premium brand vision and objectives
Led team of writers and content marketing strategists in development of content strategies, systems, and frameworks.
Hired and directed teams to achieve daily and long-term operations and business goals.
Worked closely with organizational leadership and board of directors to strategically affect operational direction.
Developed impactful and strategic partnerships with clients to drive business development.
Established performance goals for each department and provided feedback on methods for reaching those milestones.
Managed new business development and increased departmental revenue by 20% per annum
Strategized content based on Google Analytics data, geographical targeting, and keyword planning.
Managed stakeholder relationships to meet and exceed timing and budget goals.
03/2017 to 08/2019Director of Social MediaBass Pro Shops | Glendale, AZ,
Oversaw team of 150+ in preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Built and strengthened strategic relationships with vendors, advertising agencies, and leading Industry partners.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Led Direction of marketing projects through conceptual planning, schedule management, and final implementation.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Developed insights on marketing campaigns to assess performance against goals.
Recruited and hired experienced contractors to complete projects on time and within budget requirements.
10/2009 to 03/2019Chief Strategy OfficerAmita Health | Hays, KS,
Interviewed, supervised, and motivated 100+ staff members to achieve optimal productivity.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
Managed divisional marketing, advertising and new product development.
Increased business profits 20% by streamlining processes and trimming unnecessary positions.
09/2007 to 11/2009Senior Marketing ConsultantDave Ramsey | Franklin, TN,
Consulted with clients on business issues and developed innovative, high-impact proposals which led to over $5 Mill in secured revenue.
Conducted market research and reported on clients' competition.
Consulted with clients on business issues and developed innovative proposals.
Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
Coordinated with social media, public relations and other teams to execute product introductions.
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Education
Expected in 05/2023 to to Executive MBA | Global Executive LeadershipRockhurst University, Kansas City, MOGPA:
3.8 GPA
Certifications
Certified Human Centered Design Strategist, VMLY&R - 2022
Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.